Elevate Product Marketing
March 27th - the only place you need to be to keep your finger on the pulse.
We just wanted to take this opportunity to say we hope everyone’s doing okay in light of everything that’s going on in the world right now. We know it’s a drop in the ocean, but seeing everyone pull together and help one another with their business problems has been a real testament to this community 🙂
We feel like a broken record when we keep saying this...but we reached a few more milestones again this week 🎉 We:
😀 Hit 8,000 members in Slack
⛺️ Launched our virtual festival
5️⃣ Celebrated our Founding 500 and 5,000
🔥 Fresh content
On the PMA platform, we spoke about:
🔗Simple strategies to cut through the noise and engage sales
🔗How to create a first-class product comparison page
🔗Thinking in 'First Principle' according to Elon Musk
🔗Fractal method: proven GTM strategy
And on Slack...
@Andrew McCotter-Bicknell shared his article on ‘Broadening Horizons & Setting Yourself Up For Long-Term Growth’.
And @Rob Litterst did a deep dive on the Product and Pricing of Lambda School in the face of some recent negative press.
🎙 AMAs
Coming up:
April 1st: Sarah Din, Director of Product Marketing at SurveyMonkey: TBC.
April 8th: Martin Aguinis, Head of Global Marketing at Google’s Flutter: Scaling campaigns and events.
Previous: IBM, Hubspot, GitLab, Dell and many more
📂 Resources
🔊Check out our Product Marketing Insider Podcast Series here,
Product Marketing Life podcast here.
Product Marketing Trending Questions:
Each week, we do a round-up of what’s trending in Slack. Catch-up here:
https://pmmalliance.co/trending-Qs
📝 Product Marketing Research
🤩Product Marketing Mentorship Program - is now LIVE!
If you’re already a member, sign into your plan, if you’re not, get in on the action here.
✅Product Marketing Alliance Membership
You need this in your life. Get signed up here.
💾Product Marketing Tech Stack Directory
A digital version of our tools of choice report is very close to completion
📜PMMC™ - Product Marketing Certified
Is very close to being beta tested, let me know if you’re interested in getting in early
🚀Product Marketing Talent partnerships
Coming soon…
🚀Product Marketing Top 100 index
Coming soon…
Want to know what the execs think of product marketing?
Keep an eye out in our Resources section for what’s happening with our latest report, Product Marketing among the C-Suite.
And here’s easy access to all our reports:
🚀 PMM Opportunities
@Ali Forgeron’s got an exciting Product Marketing Manager opp over at Twitch.
@Jamie Brighton’s hiring a Commerce PMM in London or Munich, at Adobe.
@Ryan Riley’s on the lookout for not one, but two, Go-to-Market Leads at Remitly.
And @Shilpi Sneha’s recruiting a PMM for one of Cisco’s products.
There are too many openings to share just here, but if you’re looking for a new opportunity head over to our Product Marketing jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events & Meet-ups & Virtual summits
Product Marketing Festival - Virtual event
https://festival.productmarketingalliance.com/
Product Marketing World
https://productmarketingworld.com
Submit a proposal to speak at Product Marketing World 2020
Product Marketing Summit | Denver - April 22 & 23
Product Marketing Summit | Toronto - May 13 & 14
Product Marketing Summit | Seattle - May 28 & 29
Product Marketing Summit | Amsterdam - May 27 & 28
Product Marketing Summit | Singapore - June 24 & . 25
Product Marketing Summit | Dublin - July 23 & 24
Product Marketing Summit | New York - July 29 & 30
Product Marketing Summit | San Francisco - September 15 & 16
Product Marketing Summit | Boston - October 15 & 16
Product Marketing Summit | Vancouver - October 22 & 23
Product Marketing Summit | Chicago - Nov 11 & 12
Product Marketing Summit | London - Dec 2 & 3
Product Marketing Alliance - Meetups
https://www.meetup.com/pro/product-marketing-alliance
Product Marketing Awards
Coming soon…
💡Spotlight
Product Marketing Festival - Virtual event
https://festival.productmarketingalliance.com/
📱Product Marketing on Social
💬 Topics of conversation on Slack
@Ashir Badami was after some tips on how to roll out his product’s positioning to the entire company.
@Kelley Mangel wondered how - or if - other people were addressing the Coronavirus in their messaging and on social.
@Jarvis K. was on the hunt for some standout, public-facing B2B roadmaps.
@Cam Davies asked for some pointers for when scheduling persona interviews.
@Sebastian Cevallos needed some persona, positioning and messaging advice for a last-minute launch.
And @Colin White enquired about the price point for a sponsored webinar with companies like Forrester.
👂Feedback
This newsletter’s all about you and for you, so we’d love to know what you think. Help us make it the best it can be by sharing your feedback, suggestions, and requests.
✍🏼 Editors
The newsletter editors are @Richard King & @Bryony Pearce
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
Member count: 8,070