Elevate Product Marketing
May 1st - the only place you need to be to keep your finger on the PMM pulse.
After weeks of hard work (and a full reshoot… 😂) our brand spanking new PMMC course is now available! With over 10 hours of content, across 11 modules, we’ve launched the perfect platform for PMM enthusiasts to unlock their potential, if we do say so ourselves 💁🏽♂️. Check it out. 😎
We’re ready and rearing to get stuck into this year’s State of Product Marketing report but before we do, we’re after a few more responses to hit our target and make it bigger and better than ever! If you haven’t already, please get involved here. 🙏
🔥 Fresh content
On the PMA platform, we spoke about:
🔗 Get certified with Product Marketing Core
🔗How to identify potential threats in the market
🔗How to create a Minimum Viable Product (without code!)
🔗Developing a product marketing strategy for a freemium product
🔗Product Marketing Insider [Podcast]: Virginia Diego, CARTO
And on Slack...
@Amy Collins shared a piece challenging the view that product differentiation is created equal.
@Aatir Abdul Rauf kindly posted Rand Fishkin's webinar, providing a fabulous insight into how to gain an edge during times of uncertainty.
Seeking landing page inspiration? @Mayur posted an awesome example from Kairos.
@Aayush Jain shared a resource differentiating between product managers and product owners.
@Amalia Helen posted her article, highlighting how COVID-19 has influenced how we communicate with target audiences.
@Jonathan Bracken treated the community to a podcast in which The Product Marketing Coach, Ross Webb, interviewed GrokSpark co-founder, Tim Hinds, and discussed the challenge of keeping your messaging consistent across people and content.
🎙 AMAs
Coming up:
May 6th: Holly Watson, Director of Product Marketing at Sprinklr: Collaborating across the organization.
May 20th: Mary Sheehan, Senior Product Marketing Manager at Adobe: Product launches at companies big and small.
June 3rd: Kelly Esten, Vice President of Product and Partner Marketing at Toast: Sales Enablement.
📂 Resources
🔊Check out our Product Marketing Insider Podcast Series here,
Product Marketing Life podcast here.
Product Marketing Trending Questions:
Each week, we do a round-up of what’s trending in Slack. Catch-up here:
https://pmmalliance.co/trending-Qs
📝 Product Marketing Research
🤩Product Marketing Mentorship Program - is now LIVE!
If you’re already a member, sign into your plan, if you’re not, get in on the action here.
✅Product Marketing Alliance Membership
You need this in your life. Get signed up here.
💾Product Marketing Tech Stack Directory
A digital version of our tools of choice report is here
📜PMMC™ - Product Marketing Certified
The wait is finally over! PMMC™ is live! Get certified here. 👈
🚀Product Marketing Talent partnerships
Coming soon…
🚀Product Marketing Top 100 index
Coming soon…
📋Want to know what the execs think of product marketing?
Our Product Marketing among the C-Suite report is now LIVE. Get your copy here.
And here’s easy access to all our reports:
🚀 PMM Opportunities
@Alan McAlpine shared a Product Marketing Manager opportunity at Onfido, based in London.
@Marcos Ortiz posted an exciting opportunity suitable for an experienced Product Marketing Manager at Tink. Interested? Contact @Stuart Schingler.
@Jennifer Kamara posted a Head of Marketing role at inato.com.
Looking for a role in London? You’re in luck, we have another opp! @Phill Brougham shared a Product Launch Manager position at AlphaSights.
If you’re a Product Marketing Manager searching for a role in Boston, look no further: @Kim Johnson posted an exciting position at cybersecurity company BitSight.
There are too many openings to share just here, but if you’re looking for a new opportunity head over to our Product Marketing jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events & Meet-ups & Virtual summits
Product Marketing Festival - Virtual event
https://festival.productmarketingalliance.com/
Product Marketing World
https://productmarketingworld.com
Submit a proposal to speak at Product Marketing World 2020
Product Marketing Summit | Dublin - July 23 & 24
Product Marketing Summit | New York - July 29 & 30
Product Marketing Summit | Singapore - August 5 & 6
Product Marketing Summit | Amsterdam - September 10 & 11
Product Marketing Summit | San Francisco - September 15 & 16
Product Marketing Summit | Boston - October 13 & 14
Product Marketing Summit | Seattle - October 20 & 21
Product Marketing Summit | Vancouver - October 22 & 23
Product Marketing Summit | Chicago - Nov 11 & 12
Product Marketing Summit | Denver - November 18 & 19
Product Marketing Summit | London - Dec 2 & 3
Product Marketing Alliance - Meetups
https://www.meetup.com/pro/product-marketing-alliance
🎉Product Marketing Awards
Coming soon…
💡Spotlight
Product Marketing Festival - Virtual event
https://festival.productmarketingalliance.com/
📱Product Marketing on Social
💬 Topics of conversation on Slack
@Bree Bunzel was developing her role leading Global Customer Marketing and asked how members approached this in their respective companies.
After focusing his attention on supporting sales, @Matt Powell asked the community for CI support to improve overall marketing efforts.
@Kerry Wheeler was trying to decide on the most succinct way to present her plan to leadership, raising the debate: Deck or one pager? 🤔
@Leticia Paiva needed advice on messaging frameworks and templates, when launching new features.
@Ashwin Karthik reached out to the Slack community for inspiration on how to implement a GTM strategy for price changes.
@Dusanna Wu asked the community for advice on how to effectively reduce friction for customer migrations.
👂Feedback
This newsletter’s all about you and for you, so we’d love to know what you think. Help us make it the best it can be by sharing your feedback, suggestions, and requests.
✍🏼 Editors
The newsletter editors are @Richard King & @Bryony Pearce
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
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