Elevate Product Marketing
April 8 - the only place you need to be to keep your finger on the PMM pulse
The Storytelling Certified: Masters course is here!
Looking to understand the science behind telling a story that sells?
In our new course, you'll get actionable steps on how to:
💫 Construct a consistent storytelling framework
💫 Connect better with your customers
💫 Communicate to your audience with passion
💫 Have an impactful change on your product's story and success
Learn from the best and start approaching storytelling in a way that breaks through.
🔥 Fresh content
On the PMA platform, we covered:
🔗 How to align product marketing, revenue, and analyst goals for success
🔗 Sales enablement sessions: How to supercharge your sessions and inspire your team
🔗 Why you need a public product roadmap
🔗 Unpacking price localization - and why it’s awesome for your pricing strategy
🔗 How product marketers should approach pricing | Dan Balcauski, Product Tranquility
📂 Product Marketing Resources
PMA Pro Membership: Register now for templates, frameworks, presentations, videos, mentors, events, and more.
PMA Exec Membership: A tailor-made, application-only membership, designed to support those at the top of their game.
Courses: Product Marketing Core | Product Marketing Certified: Leadership | Persona Certified | Segmentation Certified | Narrative Design Certified | Competitive Intelligence Certified | Masters Certified | Customer Research Certified | Positioning Certified | Messaging Certified | PMM Leaders: Fellowship | Storytelling Certified
Podcasts: PMM Life | PMM Insider | 48 Hours to Lead | Ready, Set, Go-to-Market | Product Marketing Careers | Consumer and Market Research podcast | To Team or Not to Team | The Goald Standard | Into the Fray
PMM Hired: Your ticket to your dream PMM role.
Tech Stack: A digital version of our Product Marketing Tools of Choice report.
Masters Hub: Designed specifically for product marketing leaders.
Reports: Data-driven insights from experts in the industry.
Product marketing trending questions:
Each week, we do a round-up of what’s trending in Slack. Catch-up here
🚀 PMM Opportunities
@Andrea Ramos has shared an opportunity to join Adaptavist as a Senior Product Marketing Manager. The position is in London, UK, or remotely within the UK.
@Brittany Gonzales is looking for a Product Marketing Lead to join the team at Tripadvisor for their Restaurants portfolio.
@Perri Chaikof has shared a role as VP of Product Marketing at Ada. The role is remote within North America.
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events, Meet-ups & Virtual summits
Customer Marketing Summit| April 13, 2022
Master retention and amplify growth with unrivalled customer marketing. Hear from Adobe, Google Clout, Salesfource and more.
PMM Talks
Learn from PMM leaders in the field in our live sessions.
PMMnow
Powerful content - streaming once per week, every week.
Meet-ups
In-person events with product marketers from all over the globe.
Submit a proposal to speak at Product Marketing World 2022
Product Marketing Summit Amsterdam May 17, 2022
Product Marketing Summit Seattle June 15-16, 2022
Product Marketing Summit Las Vegas June 22-23,2022
Product Marketing Summit San Francisco September 7-8, 2022
Product Marketing Summit Boston October 19, 2022
Product Marketing Summit Sydney November 2, 2022
Product Marketing Summit Singapore November 10, 2022
Product Marketing Summit Chicago November 16-17, 2022
Product Marketing Summit London November 23, 2022
Product Marketing Summit Toronto November 30, 2022
💡Spotlight
Getting products to market sits at the core of product marketing.
This is why PMA brings you the highly anticipated:
State of Go-to-Market report 2022
Download the report to refine your understanding of GTM, and gain essential knowledge that’ll take future launches to another level.
💬 Topics of conversation on Slack
@Ishara Naotunna asked how they can get customer feedback after a feature release.
@Bobby Caruso has sought advice for migrating a product from a native mobile app to a web app.
@Kyler Wagner is looking for best practices in creating a customer survey on upcoming potential product features.
@Victor Yakovlev has asked for recommendations for a vendor to create a product overview video.
👂Reviews
Like what you see? Leave us a review on Trustpilot and G2.
✍🏼 Editors
The newsletter editors are @Richard King & @Ciara Condren
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
Public newsletter link:
http://productmarketingalliance.com/
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