Elevate Product Marketing
January 15th - the only place you need to be to keep your finger on the PMM pulse.
2021’s just 2-weeks old, and we’ve already a brand-new course lined up in the shape of our narrative design masterclass. 🔥
Wanna take a sneak peek? January 19th (10am PST / 1pm EST / 6pm GMT) join Marcus Andrews, Director of Product Marketing at Pendo for a 40-min taster session.
He’ll be taking you through the course content, a breakdown of what you can look forward to, before asking any questions you may have.
Register now
🔥 Fresh content
On the PMA platform, we spoke about:
🔗 How I Got My Job - David Gilmour, Director of Product Marketing at PayByPhone
🔗 How to measure sales enablement success
🔗 8 steps to build and scale product marketing
🔗 Product Marketing Life [podcast] - Jena Donlin, Senior Product Marketing Manager at Snowflake
🎙 AMAs
Coming up:
January 27th: Sean Zinsmeister, VP of Product Marketing at ThoughtSpot - What does good messaging look like?
📂 Product Marketing Resources
👩💻PMM Hired
Your ticket to your dream PMM role
📜PMMC™ - Product Marketing Certified
The wait is finally over! PMMC™ is live! Get certified here. 👈
✅Product Marketing Alliance Membership
You need this in your life. Get signed up here.
🤩Product Marketing Mentorship Program - is now LIVE!
If you’re already a member, sign into your plan, if you’re not, get in on the action here
💌PMA Pulse
Our seal of approval for vendors who are crushing it out there in the marketplace
💾Product Marketing Tech Stack Directory
A digital version of our tools of choice report is here
🔊Check out our Product Marketing Insider Podcast Series here,
Product Marketing Life podcast here.
📋Want to know what the execs think of product marketing?
Our Product Marketing among the C-Suite report is now LIVE. Get your copy here.
🎧Wanna discuss OKRs with our band of experienced PMMs? Then why not tune into the PMM Podcast Club? Head HERE for the key deets.
And here’s easy access to all our reports:
Product Marketing Trending Questions:
Each week, we do a round-up of what’s trending in Slack. Catch-up here:
https://pmmalliance.co/trending-Qs
🚀Product Marketing Talent partnerships
https://productmarketingalliance.com/pmm-talent-program/
🚀Product Marketing Top 100 index
Coming soon…
🚀PMM Talks
https://productmarketingalliance.com/tag/pmm-talks/
🚀PMMnow
https://productmarketingalliance.com/tag/pmmnow/
🚀 PMM Opportunities
@Cameron Jahn is looking for a Senior Product Marketing Manager to join the team at San Francisco-based company Handshake.
@Madelyn Martin shared a fully-remote Senior Product Marketing Manager role at Nacelle.
@Jessica Andrews posted a vacancy for a Senior Director of Product Marketing at Cision, with the role ideally based in Chicago.
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events & Meet-ups & Virtual summits
Product Marketing Rendezvous
Coming soon…
Product Marketing Off-Piste - Virtual
https://innovate.productmarketingalliance.com/
Masters of Product Marketing - Virtual (OnDemand)
https://masters.productmarketingalliance.com/
Product Marketing Festival - Global
https://festival.productmarketingalliance.com/
Product Marketing Festival - Virtual APAC
https://festivalapac.productmarketingalliance.com/
Product Marketing World
https://productmarketingworld.com
Submit a proposal to speak at Product Marketing World 2021
Product Marketing Summit London - April 22, 2021
Product Marketing Summit Amsterdam - May 26, 2021
Product Marketing Summit Sydney - June 23 - 24, 2021
Product Marketing Summit Singapore - June 29-30, 2021
Product Marketing Summit Dublin - July 21 - 22, 2021
Product Marketing Summit New York - July 28 - 29, 2021
Product Marketing Summit Denver - August 5 - 6, 2021
Product Marketing Summit San Francisco - September 15 - 16, 2021
Product Marketing Summit Seattle - October 6 - 7, 2021
Product Marketing Summit Vancouver - October 13 - 14, 2021
Product Marketing Summit Boston - October 20 - 21, 2021
Product Marketing Summit Chicago - November 17 - 18, 2021
Product Marketing Summit Toronto - December 2, 2021
Product Marketing Alliance - Meetups
https://www.meetup.com/pro/product-marketing-alliance
💡Spotlight
Competitive Strategy: live AMA with Dropbox & ZoomInfo
Get all your burning competitive strategy questions answered in a live AMA with two leading CI experts from two a-m-a-z-i-n-g companies.
💬 Topics of conversation on Slack
@Yael Burla asked the community for support on which datasets and sources they use for competitive intelligence.
@Raquel Soares wanted to know the priorities for businesses pivoting from traditional marketing to product-led growth marketing.
@Sam Falle had a question about how to deal with requests for proposals.
@Elena Austras asked the community to explain the difference between a technical Product Marketing Manager and a Product Marketing Manager.
@Tanner Carver asked how to get a foothold in product marketing when positions advertised require product marketing experience.
@Nicolette Ghimire wanted to speak with PMMs with experience of switching industries.
@Tom Z asked for support on how to educate a company with little PMM experience.
👂Feedback
This newsletter’s all about you and for you, so we’d love to know what you think. Help us make it the best it can be by sharing your feedback, suggestions, and requests.
✍🏼 Editors
The newsletter editors are @Richard King & @Bryony Pearce
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
Member count: 13,915