Elevate Product Marketing
February 17- the only place you need to be to keep your finger on the PMM pulse
You made it to Friday, cheers to that.🍻
We hope you’re absolutely crushing it, but if you’re feeling a little overlooked and undervalued in your role as a PMM…
Then join us next Wednesday at Product Marketing Misunderstood with PMMs from Disney, Salesforce, LI and more and learn how to communicate with confidence the power of product marketing.
🔥Fresh content 🔥
The power of stakeholder management: A key to successful product marketing
Product marketing vs content marketing: How much content marketing should PMMs own?
📌 The Alliance Update
We’ve got a sister community starting up - GTM Alliance! And it needs your help:
Whatever your contribution to Go-to-Market, we want to hear from you!
With this year’s State of Go-to-Market survey, we’re doing things differently. There’s no one team that makes up a GTM strategy, which means a comprehensive Go-to-Market report can’t focus on just one team either.
Join us in lifting the lid on the future of Go-to-Market strategies.
📣Events 📣
💻 Product Marketing Misunderstood [virtual] | February 22
🇺🇸 Product Marketing Summit New York | March 15-16, 2023
🇮🇱 Product Marketing Summit Tel Aviv | March 23, 2023
🇺🇸 Product Marketing Summit Denver | April 5-6, 2023
🇳🇱 Product Marketing Summit Amsterdam | May 10-11, 2023
🇺🇸 Product Marketing Summit Las Vegas | May 24-25, 2023
📢 Submit a proposal to speak at Product Marketing World 2022
Product Marketing Misunderstood
Learn how to communicate with confidence the power of product marketing.
PMM Talks
Learn from PMM leaders in the field in our live sessions.
PMMnow
Powerful content - streaming once per week, every week.
Meetups
In-person events with product marketers from all over the globe.
Leadership meetup
Connect with your peers in this closed group and build your leadership skills.
💡Spotlight 💡
B2B brands experience improved brand health and higher estimated revenue growth when building relationships with their audiences. 📈
With this in mind, is it time to forget the “business to business” mindset and make sure your marketing becomes “brand to buyer”?
We think so. ✅
Get your copy of our eBook, and explore these 3 steps to achieving that perfect brand-buyer relationship:
1️⃣ Stay at the top of customers’ minds
2️⃣ Create a budget zen between brand and sales
3️⃣ Develop emotional connections with your audience
🍻Meetups 🍻
🇳🇱PMA Amsterdam Coffee Morning
February 23 | The Hacker Building | 9:45 CET
📮RSVP here
🇬🇧PMA London: PMMFix
February 24 | Virtual | 1:00pm GMT
📮RSVP here
🇺🇸PMA Denver: Product Launches with Fastly
February 21 | Zeppelin Station | 6:00pm MST
📮RSVP here
🇩🇪 PMA Berlin
February 28 | Cafe and Bar Knorke | 6:00pm CET
📮 RSVP here
🇺🇸PMA Los Angeles
February 28 | Charmaine's rooftop | 6:00pm PST
📮RSVP here
Want updates? Look for these cities in slack to get direct updates (Search’#pmm-‘city name’)
📚#Book-club
For the first PMA book club, we're discussing the popular Obviously Awesome by April Dunford. The discussion will take place right here, and a link will go live on this page :)
📅 February 24, Friday
⏰ 12:00 pm EST / 9:00 am PST / 5:00 pm GMT
📍Circle Live Room
💬 Topics of Conversation 💬
Ready to talk about Obviously Awesome by April Dunford? Join the chat!
How do you get people to respond to you during win/loss? Let us know!
Do you have a good presentation of a GTM plan? Join the chat!
Does product roadmap planning sit with the product team? Let us know!
What tools do you think are essential for PMMs? Add to the list!
🚀PMM jobs 🚀
Sealed is hiring a Director of Product Marketing - Apply here
Paper.xyz is hiring for a hybrid PMM in San Francisco - Apply here
Plum is looking for a Product Marketing Manager for Bangalore - Apply here
Depop is hiring for a PMM - Apply here
Motorway is hiring for a PMM for flexi-work in London - Apply here
AppsFlyer is hiring for a Sr. PMM for North America - Apply here
Datadog has multiple PMM roles in SF Bay Area - Apply here
While you’re at it, why not use the PMA jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
📚Courses 📚
Introducing our PMMC: Core live & online taster session.
When: Wednesday, February 22
Time: 5 pm UTC / 9 am PST / 12 pm EST
Where: Online
How long: 45 minutes
How much: Free
Tune into this taster session with one of our Experts in Residence, Collette Johnson, who'll cover all the important bits you need to know before you decide to invest.
This year, we're taking Product Marketing Certified: Core live and in-person to:
🇨🇦 Toronto: Feb 8-9
🇳🇱 Amsterdam: March 8-9
🇨🇦 Vancouver: March 22-23
🇺🇸 Boston: April 12-13
🇺🇸 San Francisco: April 26-27
🇩🇪 Berlin: May 3-4
🇬🇧 London: May 17-18
🇺🇸 Minneapolis: June 1-2
🇺🇸 Chicago: June 7-8
🇺🇸 New York: September 27-28
🇺🇸 Denver: October 4-5
🇮🇪 Dublin: October 25-26
🇺🇸 Atlanta: November 15-16
🇺🇸 Seattle: December 6-7
If you want to get certified IRL, by an expert in resident, with 25 fellow PMMs, this is your sign.
Find a course near you. 👈
Want updates? Look for these cities in slack to get direct updates (Just search ’#pmm-‘city name’)
Product Marketing Certified: Core → Trusted by the world’s biggest brands, learn the A-Z of your role with the only accredited certification for PMMs and those looking to transition.
Product-Led Growth Certified: Core → Bring the maximal value out of your product, improve user experiences, and increase go-to-market efficiency.
Sales Enablement Certified: Core → Build a stellar internal program that instils confidence in your reps, cuts selling time, propels your win rates, and optimizes revenue.
Mastering Product Marketing → Subscribe and access the entire Masters-level suite and start nailing your strategic value. 20+ industry-standard courses for the price of just four.
Product Marketing Certified: Leadership → Gain the fundamental skills to implement a range of leadership styles and guide your PMM team with authority, influence, confidence, and innovation.
🚀 Membership 🚀
Want to learn from the world’s leading product marketers? Access an ever-growing bank of templates, content, and presentations? Reach your product marketing potential? And smash your products success out of the park? Who doesn’t! 👀
Well, with a PMA membership plan - aka the quintessential kit for leveling up your product marketing efforts - you can. 🙌
Get inspired. Get the insider track. Wow your stakeholders.
⭐️ Become a member ⭐️
👂Reviews
Like what you see? Please leave us a review on Trustpilot and G2.
✍🏼 Editors
The newsletter editors are @Richard King & @Christina Graham
If you’d like to contribute as an editor or be in the sponsored spotlight, please let us know.
Invite your network https://pmmalliance.co/invite
Member count: 35,705