Elevate Product Marketing
June 5th - the only place you need to be to keep your finger on the PMM pulse.
The excitement’s been arriving in waves here at PMA during the last few weeks, and it’s showing no signs of slowing down.
Hot on the heels of PMMfixx, our product marketing streaming service, the start of #PMMfest is almost upon us! 🎉
With 70+ speakers set to share their PMM experience with over 3,000 virtual attendees, we can’t put into words how excited we are, and if you haven’t got your ticket, the great news is there’s still time to join the party. Enjoy!
🔥 Fresh content
On the PMA platform, we spoke about:
🔗 Keeping your customers close: simple strategies to drive retention
🔗 Being customer-obsessed at a product first organization
🔗 How to find a job in the COVID-19 era
🔗 Confessions of a product marketer in the time of COVID-19
🔗 Product Marketing Insider [Podcast]: Melanie Linehan
And on Slack...
@Kelly Sarabyn shared a product marketer’s guide to making tech partnerships work.
@Swaathishree treated the community to some humor with her article on the struggles faced by product marketers.
@Louise Dunne shared the story of her non-linear career path from Public Relations to Product Marketing.
Looking for an insight into start-ups? Check out the podcast shared by community member @Jenn Steele.
@Himani Kankaria posted 35 actionable tips for optimizing campaigns failing to convert.
🎙 AMAs
Coming up:
June 17th: Richard King, Founder at Product Marketing Alliance: Building a community from scratch.
July 1st: Bree Bunzel, APAC Product Marketing Lead at Dropbox: Customer Advisory Boards.
📂 Product Marketing Resources
📜PMMC™ - Product Marketing Certified
The wait is finally over! PMMC™ is live! Get certified here. 👈
✅Product Marketing Alliance Membership
You need this in your life. Get signed up here.
🤩Product Marketing Mentorship Program - is now LIVE!
If you’re already a member, sign into your plan, if you’re not, get in on the action here.
💾Product Marketing Tech Stack Directory
A digital version of our tools of choice report is here
🔊Check out our Product Marketing Insider Podcast Series here,
Product Marketing Life podcast here.
📋Want to know what the execs think of product marketing?
Our Product Marketing among the C-Suite report is now LIVE. Get your copy here.
And here’s easy access to all our reports:
Product Marketing Trending Questions:
Each week, we do a round-up of what’s trending in Slack. Catch-up here:
https://pmmalliance.co/trending-Qs
🚀Product Marketing Talent partnerships
Coming soon…
🚀Product Marketing Top 100 index
Coming soon…
🚀Product Marketing live broadcast series
Coming soon…
🚀Masters of Product Marketing
Coming soon…
🚀 PMM Opportunities
Are you an English native Product Marketing Manager? @Alex Jost posted a role in Paris at GitGuardian that could be right up your street.
@Lorenza also posted a role for a Product Marketing Manager in Paris, at Aircall.
Calling all music lovers! @Reuben Raman has a great opportunity in New York City at Splice, who are recruiting a Head of Product Marketing.
@Kerry Jarman is looking for 2x Product Marketers to join Zoopla’s new Product Marketing team in London. More info on each of the roles can be found by emailing talentteam@zoopla.co.uk or by clicking HERE and HERE!
@Maor Kuriel is recruiting a Product Marketing Manager to join his team at Aqua Security, based in Burlington, Massachusetts.
There are too many openings to share just here, but if you’re looking for a new opportunity head over to our Product Marketing jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positionsvia email, straight from the job board.
🎟 Events & Meet-ups & Virtual summits
🎉Product Marketing Awards 2020
Nominations for the Product Marketing Awards 2020 are now open! 🥳
Product Marketing Awards 2020
Check out the categories and vote here, before the August 7th deadline.
Product Marketing Festival - Virtual event
https://festival.productmarketingalliance.com/
Product Marketing World
https://productmarketingworld.com
Submit a proposal to speak at Product Marketing World 2020
Product Marketing Summit | Singapore - August 5 & 6
Product Marketing Summit | Amsterdam - September 10 & 11
Product Marketing Summit | San Francisco - September 15 & 16
Product Marketing Summit | Boston - October 13 & 14
Product Marketing Summit | Seattle - October 20 & 21
Product Marketing Summit | Vancouver - October 22 & 23
Product Marketing Summit | Chicago - Nov 11 & 12
Product Marketing Summit | Denver - November 18 & 19
Product Marketing Summit | London - Dec 2 & 3
Product Marketing Alliance - Meetups
https://www.meetup.com/pro/product-marketing-alliance
💡Spotlight
🎉Product Marketing Awards 2020
Nominations for the Product Marketing Awards 2020 are now open! 🥳
Product Marketing Awards 2020
Check out the categories and vote here, before the August 7th deadline.
💬 Topics of conversation on Slack
@Ed Stennett asked for the most effective way to communicate to customers when they’re being moved to a new product.
@Srini Sekaran sought advice on the must-have components of a go-to-market plan.
@Nidhish Rajan works for a SaaS company launching a new product. He asked whether he should keep competitor comparison pages as a part of his plan or have it at a later stage.
@Katya Hill needed to know how to determine competitors and do competitive analysis as a company with 4-5 main products.
@Jen Allen asked how product marketers iron out usability improvements and bug fixes following the initial release of a new product.
@Melanie Crissey asked for recommendations for tools to track the performance of PDF content.
👂Feedback
This newsletter’s all about you and for you, so we’d love to know what you think. Help us make it the best it can be by sharing your feedback, suggestions, and requests.
✍🏼 Editors
The newsletter editors are @Richard King & @Bryony Pearce
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
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