Elevate Product Marketing
February 12th - the only place you need to be to keep your finger on the PMM pulse.
This week, we threw even more innovation your way, in the shape of our Narrative Design Certification. 😏
Our brand-new course focuses on the necessities of narrative design, spread across 3 modules, and 23 chapters.
We’ve covered everything. 🔥
🔥 Fresh content
On the PMA platform, we spoke about:
🔗 Unlock the 3 steps you need for growth-focused customer segmentation
🔗 Narrative design certified is finally here
🔗 How I got my job - Elliott Rayner, Head of Product Marketing at Babbel
🔗 Sales enablement team structures
🔗 Keeping customers close: simple strategies to drive retention
🔗 Product Marketing Life [podcast]: Matthew Ventrella, Product Marketing Manager at Upwork
🎙 AMAs
Coming up:
February 24th (9AM PST) - Tamara Grominsky, VP of Strategic Growth at Unbounce - Customer segmentation - Submit your Qs
Been and gone:
Abby Barsky, Senior Product Marketing Manager at Cord - Selling your skills for a PMM role - Catch up
📂 Product Marketing Resources
👩💻PMM Hired
Your ticket to your dream PMM role
📜PMMC™ - Product Marketing Certified
The wait is finally over! PMMC™ is live! Get certified here. 👈
✅Product Marketing Alliance Membership
You need this in your life. Get signed up here.
🤩Product Marketing Mentorship Program - is now LIVE!
If you’re already a member, sign into your plan, if you’re not, get in on the action here
💌PMA Pulse
Our seal of approval for vendors who are crushing it out there in the marketplace
💾Product Marketing Tech Stack Directory
A digital version of our tools of choice report is here
🔊Check out our Product Marketing Insider Podcast Series here,
Product Marketing Life podcast here.
📋Want to know what the execs think of product marketing?
Our Product Marketing among the C-Suite report is now LIVE. Get your copy here.
⚔️See yourself as a Master of Product Marketing? Check out our hub designed specifically for product marketing leaders.
And here’s easy access to all our reports:
Product Marketing Trending Questions:
Each week, we do a round-up of what’s trending in Slack. Catch-up here:
https://pmmalliance.co/trending-Qs
🚀Product Marketing Talent partnerships
https://productmarketingalliance.com/pmm-talent-program/
🚀Product Marketing Top 100 index
Coming soon…
🚀PMM Talks
https://productmarketingalliance.com/tag/pmm-talks/
🚀PMMnow
https://productmarketingalliance.com/tag/pmmnow/
🚀 PMM Opportunities
@Kalyn New is recruiting for a Senior Product Marketing Manager to lead the PMM team at Selligent in Brussels.
@Kate Nelson at Weave has posted a Director of Product Marketing vacancy in Utah, though the role will be remote during COVID-19.
@Julie Schweihofer is looking for a Product Marketing Manager to join the fully-remote team at Breeze Church Management.
@Hannah Levey is on the lookout for a Product Marketing Manager based in San Francisco, to join the team at Square.
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events & Meet-ups & Virtual summits
Product Marketing Rendezvous
https://rendezvous.productmarketingalliance.com/
Product Marketing Off-Piste - Virtual
https://innovate.productmarketingalliance.com/
Masters of Product Marketing - Virtual (OnDemand)
https://masters.productmarketingalliance.com/
Product Marketing Festival - Global
https://festival.productmarketingalliance.com/
Product Marketing Festival - Virtual APAC
https://festivalapac.productmarketingalliance.com/
PMM Talks 🗣
https://productmarketingalliance.com/tag/pmm-talks/
PMMnow
https://productmarketingalliance.com/tag/pmmnow/
PMA Watercooler
Share your pain-points, discuss solutions. Register to attend here
Product Marketing Club
https://www.joinclubhouse.com/event/MzndZ68b
Product Marketing World
https://productmarketingworld.com
Submit a proposal to speak at Product Marketing World 2021
Product Marketing Summit London - April 22, 2021
Product Marketing Summit Amsterdam - May 26, 2021
Product Marketing Summit Sydney - June 23 - 24, 2021
Product Marketing Summit Singapore - June 29-30, 2021
Product Marketing Summit Dublin - July 21 - 22, 2021
Product Marketing Summit New York - July 28 - 29, 2021
Product Marketing Summit Denver - August 5 - 6, 2021
Product Marketing Summit San Francisco - September 15 - 16, 2021
Product Marketing Summit Seattle - October 6 - 7, 2021
Product Marketing Summit Vancouver - October 13 - 14, 2021
Product Marketing Summit Boston - October 20 - 21, 2021
Product Marketing Summit Chicago - November 17 - 18, 2021
Product Marketing Summit Toronto - December 2, 2021
Product Marketing Alliance - Meetups
https://www.meetup.com/pro/product-marketing-alliance
💡Spotlight
5 distinct stages, 33 topics, 1 Product Marketing Framework.
💬 Topics of conversation on Slack
@Kerry Wheeler was looking for examples of questions she can ask internal team members to gather feedback on the internal GTM process.
@Cynthia Younes asked for presentation advice for her prototype, ahead of an upcoming trade show.
@Tyson Supasatit wanted to know if any members of the community ask PMM candidates to complete a writing/slide-creation exercise.
@Brandon Redlinger asked the community about the role of a PMM in sales-territory planning.
@Jarvis.K wanted to know who should be responsible for sending release notes to customers.
👂Feedback
This newsletter’s all about you and for you, so we’d love to know what you think. Help us make it the best it can be by sharing your feedback, suggestions, and requests.
✍🏼 Editors
The newsletter editors are @Richard King & @Tanya Lang
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
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