Elevate Product Marketing
June 18th - the only place you need to be to keep your finger on the PMM pulse
This week, we launched Product Marketing Certified: Leadership, our brand-new course designed to leverage your leadership credentials - we’re talkin’:
🔥 7 modules
📘 29 chapters
🛠 14 templates
⏰ 12+ hours of content
🔖 Official certification
👩💻 100% self-paced
With established leaders from the likes of LinkedIn, Unbounce, Shopify (and a whole lot more), it’s the perfect course for budding leaders and established figureheads.
🔥 Fresh content
On the PMA platform, we spoke about:
🔗 How I Got My Job, Jennifer Bunting, LinkedIn
🔗 Customer retention and cross-selling in product marketing
🔗 Ways to coordinate product launches with internal stakeholders
🔗 A visual guide to product launches
🔗 How to convey positioning and value proposition clearly
📂 Product Marketing Resources
PMA Membership: Register now for templates, frameworks, presentations, videos, mentors, events, and more.
Courses: Product Marketing Core| Persona Certified | Segmentation Certified| Narrative design Certified | CABs Certified | Product Marketing Certified: Leadership
Podcasts: PMM Life | PMM Insider
PMM Hired: Your ticket to your dream PMM role.
Tech stack: A digital version of our Product Marketing Tools of Choice report.
Masters Hub: Designed specifically for product marketing leaders.
Reports: Data-driven insights from experts in the industry.
🚀 PMM Opportunities
@Maria Luisa Liuzzo shared a remote vacancy for a Director, Enterprise Product Marketing at US-based company Veeam Software. The company will take applications from candidates from any state.
@Charlotte Morris posted a Product Marketing Manager position at Trint in London.
@Lisa Velardi is on the lookout for a Product Marketing Manager in Central New Jersey or South Florida to fill a role at CentralReach.
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events & Meet-ups & Virtual summits
Webinar- the neuroscience of digital content
Join to make your content memorable and persuasive.
Product Marketing Festival
A global gathering of product marketing leaders.
Developer Marketing Summit
Reboot required: do developers really hate marketing?
PMM Talks
Learn from PMM leaders in the field in our live sessions.
PMMnow
Powerful content - streaming once per week, every week.
PMA Watercooler
Chew over the details of a new plan, strategy, or campaign with your fellow PMA-ers.
Let's talk product marketing
Our very own Clubhouse show - talking all things product marketing.
Meet-ups
In-person events with product marketers from all over the globe.
Product Marketing World:
Submit a proposal to speak at Product Marketing World 2021
Product Marketing Summit Singapore - June 29-30, 2021
Product Marketing Summit Dublin - July 21 - 22, 2021
Product Marketing Summit Denver - August 5 - 6, 2021
Product Marketing Summit San Francisco - September 15 - 16, 2021
Product Marketing Summit Seattle - October 6 - 7, 2021
Product Marketing Summit Vancouver - October 13 - 14, 2021
Product Marketing Summit Boston - October 20 - 21, 2021
Product Marketing Summit Sydney - November 3, 2021
Product Marketing Summit Chicago - November 17 - 18, 2021
Product Marketing Summit London - November 25, 2021
Product Marketing Summit Toronto - December 2, 2021
Product Marketing Summit New York -December 8-9, 2021
Product Marketing Summit Amsterdam - May 19, 2022
Product Marketing Alliance - Meetups
https://www.meetup.com/pro/product-marketing-alliance
💡Spotlight
Scot Kim, Director @ Lenovo, joined our podcast to share how he’s earned executive support for various competitive programs that he has led over his career.
In the episode, they talk about the importance of presenting solutions instead of problems to execs, why Scot uses war rooms for cross-collaboration and their effectiveness, and what it means to address current money and future money when laying out your competitive intelligence program’s objectives.
Check it out
💬 Topics of conversation on Slack
@Joe Coletta asked what to ask a hiring manager at a start-up company.
@Tom Tate asked PMMs for recommendations on feature-to-feature checklists.
@Anand Patel wanted to know the role PMMs have in product beta testing.
@Dilip asked for recruitment advice when starting and scaling a SaaS company.
👂Reviews
Like what you see? Leave us a review on Trustpilot and G2.
✍🏼 Editors
The newsletter editors are @Richard King & @Tanya Lang
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
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