Elevate Product Marketing
October 14 - the only place you need to be to keep your finger on the PMM pulse
Another eBook has landed in the PMA library...
‘Get the message: Your ticket to compelling product messaging’ - it’s a real page-turner. 📖
Messaging and positioning are core product marketing responsibilities - they’re areas where you must hone your skills and refine your credentials.
Download your free copy, devour 45 pages of invaluable insights, and in no time you'll be able to:
🌟 Fine-tune your product messaging,
🌟Communicate the value of your brand to your customers and wider marketplace,
🌟 Effectively convey your value proposition.
👉 Get the message 👈
🔥 Fresh content
On the PMA platform, we covered:
🔗 Get the message: Your ticket to compelling product messaging [eBook]
🔗 How to create a competitive intelligence adoption playbook for your organization
🔗 Conversion copywriting: transform your prospects into fully-fledged customers
📂 Product Marketing Resources
PMA Membership: Register now for templates, frameworks, presentations, videos, mentors, events, and more.
Courses: Product Marketing Core | Product Marketing Certified: Leadership | Persona Certified | Segmentation Certified | Narrative Design Certified | Competitive Intelligence Certified | Masters Certified | Customer Research Certified | PMM Leaders Fellowship | Positioning Certified | Messaging Certified | Storytelling Certified | Customer Marketing Core | Metrics Certified | Market Research Certified | Pricing Certified | Marketing Certified | Competitive Intelligence Certified | Storytelling Virtual Workshop | Competitive Intelligence Virtual Workshop | Positioning Virtual Workshop | GTM Virtual Workshop
Podcasts: PMM Life | PMM Insider | 48 Hours to Lead | Ready, Set, Go-to-Market | Product Marketing Careers | Consumer and Market Research podcast | To Team or Not to Team | The Goald Standard Podcast | Into the Fray | SCALE | Meet the Masters
PMM Hired: Your ticket to your dream PMM role.
Tech Stack: A digital version of our Product Marketing Tools of Choice report.
Masters Hub: Designed specifically for product marketing leaders.
Reports: Data-driven insights from experts in the industry.
🚀 PMM Opportunities
@Bryony Pearce shared the exciting news that Product Marketing Alliance is on the lookout for our very first Product Manager. The role is remote.
@Salima Mangalji is recruiting a Senior Product Marketing Manager to join the team at Alation, in Redwood City, California.
@Katie Albanos is recruiting a Director of Product Marketing for Neon One. The company HQ is based in Chicago, and there are fully-remote working options available for the successful candidate.
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events, Meet-ups & Virtual summits
Win/loss analysis: fueling the product marketing engine| Online
We all know the saying -You win some, you lose some.But how do you learn from both your wins and losses? Our session will cover how you can establish, refine, and scale an effective win/loss program.
Live in-person Product Marketing Certified: Core | Chicago, London
This live, interactive in-person course will give you everything you need to propel your product and enhance your understanding of key product marketing concepts.
PMM Talks
Learn from PMM leaders in the field in our live sessions.
PMMnow
Powerful content - streaming once per week, every week.
Submit a proposal to speak at Product Marketing World 2022
Product Marketing Summit Boston October 19, 2022
Product Marketing Summit Sydney November 3-4, 2022
Product Marketing Summit Chicago November 16-17, 2022
Product Marketing Summit Toronto November 30, 2022
Product Marketing Summit London December 1-2, 2022
💡Spotlight
Calling all customer marketers 📣
Join us at the virtual Customer Marketing Summit on October 26 and learn how leading customer marketers at the likes of Salesforce, Adobe, and Spendesk are moving with the times to drive advocacy, retention, and growth.
Save your spot 👈
💬 Topics of conversation on Slack
@Georgi Nikolaev asked how to announce product announcements for SaaS companies.
@Sophie Ramot-Remy asked if the community had worked on an efficient product marketing case study when recruiting a new team member.
@Charlie Kleiner wanted to know how to test message clarity when rolling out a new product or messaging framework.
👂Reviews
Like what you see? Leave us a review on Trustpilot and G2.
✍🏼 Editors
The newsletter editors are @Richard King & @Ciara Condren
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
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