Elevate Product Marketing
March 19th - the only place you need to be to keep your finger on the PMM pulse
Do you know a product marketing superstar who deserves a big old pat on the back (and a PMA award) for raising the game?
Then get your nominations in and help us shout about them in our upcoming Customer Marketing Excellence Awards!
🗓️ April 2nd - Nominations close
🌟 April 6th - Shortlist announced
🏆 April 14 - Winner revealed at the Customer Marketing Summit
This week’s spotlight sponsor is Aventi Group
🔥 Fresh content
On the PMA platform, we spoke about:
🔗 4 ways to include product messaging in your content
🔗 Recruiting the right team to boost your eCommerce business
🔗 Selling your PMM skills [Q&A with Cord]
🔗 Using chatbots to scale Sales Enablement
🔗 Product Marketing Insider [podcast]: Rory Woodbridge
🎙 AMAs
Coming up:
March 24th (9AM PST) - Bettina Jakobsen, Global Strategic Project Manager/Head of Nordics & France PM at trivago Inc. - Remote leadership for PMMs - Submit your Qs
📂 Product Marketing Resources
👩💻PMM Hired
Your ticket to your dream PMM role
📜PMMC™ - Product Marketing Certified
The wait is finally over! PMMC™ is live! Get certified here. 👈
Persona Certified
Take your personas to the next level. Get persona certified
Narrative Design Certified
Tell a story they can't ignore. Get narrative design certified.
Segmentation Certified
Fine-tune your focus. Understand your audience. Get segmentation certified.
✅Product Marketing Alliance Membership
You need this in your life. Get signed up here.
🤩Product Marketing Mentorship Program - is now LIVE!
If you’re already a member, sign into your plan, if you’re not, get in on the action here
💌PMA Pulse
Our seal of approval for vendors who are crushing it out there in the marketplace
💾Product Marketing Tech Stack Directory
A digital version of our tools of choice report is here
🔊Check out our Product Marketing Insider Podcast Series here,
Product Marketing Life podcast here.
📋Want to know what the execs think of product marketing?
Our Product Marketing among the C-Suite report is now LIVE. Get your copy here.
⚔️See yourself as a Master of Product Marketing? Check out our hub designed specifically for product marketing leaders.
And here’s easy access to all our reports:
Product Marketing Trending Questions:
Each week, we do a round-up of what’s trending in Slack. Catch-up here:
https://pmmalliance.co/trending-Qs
🚀Product Marketing Talent partnerships
https://productmarketingalliance.com/pmm-talent-program/
🚀Product Marketing Top 100 index
Coming soon…
🚀PMM Talks
https://productmarketingalliance.com/tag/pmm-talks/
🚀PMMnow
https://productmarketingalliance.com/tag/pmmnow/
🚀 PMM Opportunities
@Jonathan Mo is recruiting a Product Marketing Manager position at Crexiin LA.
@remotekieran is recruiting for a remote Product Marketing Manager to join the team at Rewind - candidates must be Canada-based.
@Jess Forrester is looking for a new Product Marketing Manager to join the ranks at Quorum.
@David Rountree is hiring a Technical Product Marketer to join the Product team at IOG.
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events & Meet-ups & Virtual summits
How to navigate 2021 product marketing challenges - Webinar https://productmarketingalliance.com/how-to-navigate-2021-product-marketing-challenges/
Customer Marketing Summit - Virtual
https://customer-marketing.productmarketingalliance.com/
Product Marketing Rendezvous - Virtual (OnDemand)
https://rendezvous.productmarketingalliance.com/replays/
Product Marketing Off-Piste - Virtual (OnDemand)
https://innovate.productmarketingalliance.com/replays/
Masters of Product Marketing - Virtual (OnDemand)
https://masters.productmarketingalliance.com/
Product Marketing Festival - Global
https://festival.productmarketingalliance.com/
Product Marketing Festival - Virtual APAC
https://festivalapac.productmarketingalliance.com/
PMM Talks 🗣
https://productmarketingalliance.com/tag/pmm-talks/
PMMnow
https://productmarketingalliance.com/tag/pmmnow/
PMA Watercooler
Share your pain-points, discuss solutions. Register to attend here
Let’s talk product marketing [clubhouse]
https://productmarketingalliance.com/lets-talk-product-marketing/
Product Marketing World
https://productmarketingworld.com
Submit a proposal to speak at Product Marketing World 2021
Product Marketing Summit London - April 22, 2021
Product Marketing Summit Amsterdam - May 26, 2021
Product Marketing Summit Sydney - June 23 - 24, 2021
Product Marketing Summit Singapore - June 29-30, 2021
Product Marketing Summit Dublin - July 21 - 22, 2021
Product Marketing Summit New York - July 28 - 29, 2021
Product Marketing Summit Denver - August 5 - 6, 2021
Product Marketing Summit San Francisco - September 15 - 16, 2021
Product Marketing Summit Seattle - October 6 - 7, 2021
Product Marketing Summit Vancouver - October 13 - 14, 2021
Product Marketing Summit Boston - October 20 - 21, 2021
Product Marketing Summit Chicago - November 17 - 18, 2021
Product Marketing Summit Toronto - December 2, 2021
Product Marketing Alliance - Meetups
https://www.meetup.com/pro/product-marketing-alliance
💡Spotlight
Aventi Group
Product Messaging Made Easy: A 4-Step Framework
You have an awesome product and you’re ready to tell the world about it. What’s
one of the next things you need to do? Have a compelling message.
Use this 4-step framework to create great product messaging that’s so easy,
anyone can do it.
Read More
💬 Topics of conversation on Slack
@Anad Patel asked the community for their thoughts on the function of a Principal Product Marketing Manager.
@Beka Kokoladze needed some advice on best practices for testing messaging.
@Alice Kim wanted to canvass opinions on the most effective strategies to market to seniors.
@Doni had a question about the most overlooked criteria when it comes to assessing win-loss.
@Zeenat Gbadamosi wanted to know the 3 most important metrics used to assess the success of any marketing rollout for an enterprise subscription product.
👂Feedback
This newsletter’s all about you and for you, so we’d love to know what you think. Help us make it the best it can be by sharing your feedback, suggestions, and requests.
✍🏼 Editors
The newsletter editors are @Richard King & @Tanya Lang
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
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