Elevate Product Marketing
March 5th - the only place you need to be to keep your finger on the PMM pulse.
We've just launched our FIRST EVER virtual Customer Marketing Summit đ„
Delivering unrivaled insider secrets from some of the most customer-centric companies on the block, including Dropbox, Zendesk, EVERFI + more!Â
đ Reduce customer churn
đ„ Solidify customer loyalty
đ Secure your dream advocatesÂ
đ„ Win more business for your brand
đ When? April 14th, 2021
Grab your pass
This weekâs spotlight sponsor is Aventi Group
đ„ Fresh content
On the PMA platform, we spoke about:
đ  Everything you need to know about product-market fit
đ  The Product Marketing Certified Journey
đ  The most effective sales assets and the tools to optimize them
đ  Translating consumer insights into PMM strategies [Q&A with Bumble]
đ  Product Marketing Life [podcast]: Sean Zinsmeister, VP of Product Marketing at ThoughtSpot
đ AMAs
Coming up:
March 10th (9AM PST) -Aneri Shah, Product Marketing Manager at WhatsApp, Inc. - How to add value in your first 30 days on the team - Submit your Qs
đ Product Marketing Resources
đ©âđ»PMM Hired
Your ticket to your dream PMM role
đPMMCâą - Product Marketing Certified
The wait is finally over! PMMCâą is live! Get certified here. đ
â
Product Marketing Alliance Membership
You need this in your life. Get signed up here.
đ€©Product Marketing Mentorship Program - is now LIVE!
If youâre already a member, sign into your plan, if youâre not, get in on the action here
đPMA Pulse
Our seal of approval for vendors who are crushing it out there in the marketplace
đŸProduct Marketing Tech Stack Directory
A digital version of our tools of choice report is here
đCheck out our Product Marketing Insider Podcast Series here,
Product Marketing Life podcast here.
đWant to know what the execs think of product marketing?
Our Product Marketing among the C-Suite report is now LIVE. Get your copy here.
âïžSee yourself as a Master of Product Marketing? Check out our hub designed specifically for product marketing leaders.
And hereâs easy access to all our reports:
Product Marketing Trending Questions:
Each week, we do a round-up of whatâs trending in Slack. Catch-up here:
https://pmmalliance.co/trending-Qs
đProduct Marketing Talent partnerships
https://productmarketingalliance.com/pmm-talent-program/
đProduct Marketing Top 100 index
Coming soonâŠ
đPMM Talks
https://productmarketingalliance.com/tag/pmm-talks/
đPMMnow
https://productmarketingalliance.com/tag/pmmnow/
đ PMM Opportunities
@Lorenza Pugliese is recruiting for a Product Marketing Associate position at Aircall in Paris.Â
@remotekieran is recruiting for a remote Technical Product Marketing Manager to join his team at Ably.Â
@Michelle Goodall is looking for a Group Product Marketing Manager to join Access Intelligence in London, UK (but happy to consider global candidates)
@Kyle Edgell is hiring a remote (US-based) Senior Product Marketing Manager to join the team at Socio.
While youâre at it, why not use the jobs board? Itâs free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
đ Events & Meet-ups & Virtual summits
Customer Marketing Summit - Virtual
https://customer-marketing.productmarketingalliance.com/
Product Marketing Rendezvous - Virtual (OnDemand)
https://rendezvous.productmarketingalliance.com/replays/
Product Marketing Off-Piste - Virtual (OnDemand)
https://innovate.productmarketingalliance.com/replays/
Masters of Product Marketing - Virtual (OnDemand)
https://masters.productmarketingalliance.com/
Product Marketing Festival - Global
https://festival.productmarketingalliance.com/
Product Marketing Festival - Virtual APAC
https://festivalapac.productmarketingalliance.com/
PMM Talks đŁ
https://productmarketingalliance.com/tag/pmm-talks/
PMMnow
https://productmarketingalliance.com/tag/pmmnow/
PMA Watercooler
Share your pain-points, discuss solutions. Register to attend here
Product Marketing Club
https://www.joinclubhouse.com/event/MzndZ68b
Product Marketing World
https://productmarketingworld.com
Submit a proposal to speak at Product Marketing World 2021
Product Marketing Summit London - April 22, 2021
Product Marketing Summit Amsterdam - May 26, 2021
Product Marketing Summit Sydney - June 23 - 24, 2021
Product Marketing Summit Singapore - June 29-30, 2021
Product Marketing Summit Dublin - July 21 - 22, 2021
Product Marketing Summit New York - July 28 - 29, 2021
Product Marketing Summit Denver - August 5 - 6, 2021
Product Marketing Summit San Francisco - September 15 - 16, 2021
Product Marketing Summit Seattle - October 6 - 7, 2021
Product Marketing Summit Vancouver - October 13 - 14, 2021
Product Marketing Summit Boston - October 20 - 21, 2021
Product Marketing Summit Chicago - November 17 - 18, 2021
Product Marketing Summit Toronto - December 2, 2021
Product Marketing Alliance - Meetups
https://www.meetup.com/pro/product-marketing-alliance
đĄSpotlight
Aventi Group
Product Messaging Made Easy: A 4-Step Framework
You have an awesome product and youâre ready to tell the world about it. Whatâs
one of the next things you need to do? Have a compelling message.
Use this 4-step framework to create great product messaging thatâs so easy,
anyone can do it.
Read More
đŹ Topics of conversation on Slack
@Cynthia Younes asked the community for their advice on naming a new product.
@Anand Vatsya needed some advice on what to include in a product launch plan.Â
@Rick Reid wanted to canvas opinions on getting âhomeworkâ as part of the recruitment process.
@Soh Wan Wei was interested in the different ways to create personas.Â
@Carolyn Bao was looking for some valuable feedback on a B2B research project.
đFeedback
This newsletterâs all about you and for you, so weâd love to know what you think. Help us make it the best it can be by sharing your feedback, suggestions, and requests.
âđŒ Editors
The newsletter editors are @Richard King & @Tanya Lang
If youâd like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
Member count: 15,102