Elevate Product Marketing
December 10th - the only place you need to be to keep your finger on the PMM pulse
We have returned with the second instalment of our PMA Pulse, created to highlight this year's best product marketing solutions to add to your tech stack. ⭐️
The five categories on the leaderboard are:
Competitive Intelligence, Sales Enablement, Project Management, Customer Onboarding, and Customer & Market Research.
Discover tools that will help to optimize your workload.
🔥 Fresh content
On the PMA platform, we covered:
🔗 How is product marketing connected with sales and marketing?
🔗 How to differentiate when you aren’t different
🔗 Why is social media useful for building personas?
🔗 The growing role of fintech at SaaS businesses | Edward Ramsden, Clio
📂 Product Marketing Resources
PMA Pro Membership: Register now for templates, frameworks, presentations, videos, mentors, events, and more.
PMA Exec Membership: A tailor-made, application-only membership, designed to support those at the top of their game.
Courses: Product Marketing Core | Product Marketing Certified: Leadership | Persona Certified | Segmentation Certified | Narrative Design Certified | Competitive Intelligence Certified | Masters Certified | Customer Research Certified | PMM: Leaders Fellowship
Podcasts: PMM Life | PMM Insider | 48 Hours to Lead | Ready, Set, Go-to-Market | Product Marketing Careers | Consumer and Market Research podcast | To Team or Not to Team
PMM Hired: Your ticket to your dream PMM role.
Tech Stack: A digital version of our Product Marketing Tools of Choice report.
Masters Hub: Designed specifically for product marketing leaders.
Reports: Data-driven insights from experts in the industry.
Product marketing trending questions:
Each week, we do a round-up of what’s trending in Slack. Catch-up here
🚀 PMM Opportunities
@Ana Mackay-Sim is hiring for a Senior Product Marketing Manager at Mynd. The position is remote based, with offices in Oakland, NYC, and Phoenix.
@David Tam shared two remote roles at Nightfall. The company is hiring a Product Marketing Manager and a Digital Marketing Manager.
@Daniel J Murphy shared an exciting opportunity to work as the Director of Product Marketing at Privy.com.
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events, Meet-ups & Virtual summits
How to fix your sales content management in 2022 | Dec 16, 2021
Explore the latest practices of sales content management & activation in this live session.
PMM Talks
Learn from PMM leaders in the field in our live sessions.
PMMnow
Powerful content - streaming once per week, every week.
Meet-ups
In-person events with product marketers from all over the globe.
Submit a proposal to speak at Product Marketing World 2022
Product Marketing Summit Las Vegas January 26-27,2022
Product Marketing Summit Austin February 9-10, 2022
Product Marketing Summit Sydney March 16, 2022
Product Marketing Summit New York March 23-24, 2022
Product Marketing Summit Denver April 5-6, 2022
Product Marketing Summit Seattle May 11-12, 2022
Product Marketing Summit Toronto May 18, 2022
Product Marketing Summit Amsterdam May 19, 2022
Product Marketing Summit Singapore June 22, 2022
Product Marketing Summit Dublin June 22-23, 2022
Product Marketing Summit San Francisco September 14-15, 2022
Product Marketing Summit Vancouver October 13-14, 2022
Product Marketing Summit Boston October 19-20, 2022
Product Marketing Summit Chicago November 16-17, 2022
💡Spotlight
Currently product marketers and competitive leaders have no method to evaluate their success. 🤷
So, how can we determine how we fare against competitors?
This model allows you to assess where your competitive enablement efforts are now, and what you can do next to separate yourself from the pack. 📊
💬 Topics of conversation on Slack
@Taylor Blessing asked for tips on building a calendar that includes marketing campaigns with product initiatives.
@Ashley Cheng asked how PMMs work with content marketing.
@Ollie Lash-W sought advice for how to pitch the need for positioning and messaging to stakeholders.
@Rocio Lopez Daglio is looking for A/B testing tool recommendations.
👂Reviews
Like what you see? Leave us a review on Trustpilot and G2.
✍🏼 Editors
The newsletter editors are @Richard King & @Ciara Condren
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
Public newsletter link:
http://productmarketingalliance.com/
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