Elevate Product Marketing
October 21 - the only place you need to be to keep your finger on the PMM pulse
Our first virtual workshop is fast approaching, with Go-to-Market kicking off on November 8. 🚀
Through this immersive and interactive workshop, you’ll examine a case study with our expert in residence, Holly Watson, Senior PMM at AWS, as she guides you through the process of creating your own gold-standard GTM strategy.
In just three hours, she’ll cover:
📈 The stages of a GTM launch: Ideation, build, soft launch, and GTM.
📘 GTM frameworks: Stakeholder alignment, messaging matrix, sales methodology, and more.
🛠 Preparing for GA: Communication tips, target segments and industries, product demos, and more.
🔥 Fresh content
On the PMA platform, we covered:
🔗 An intro to narrative design [eBook]
🔗 The ultimate product video marketing guide
🔗 Transform your product marketing skillset in a single day
🔗 Join us for a three-hour Go-to-Market virtual workshop
📂 Product Marketing Resources
PMA Membership: Register now for templates, frameworks, presentations, videos, mentors, events, and more.
Courses: Product Marketing Core | Product Marketing Certified: Leadership | Persona Certified | Segmentation Certified | Narrative Design Certified | Competitive Intelligence Certified | Masters Certified | Customer Research Certified | PMM Leaders Fellowship | Positioning Certified | Messaging Certified | Storytelling Certified | Customer Marketing Core | Metrics Certified | Market Research Certified | Pricing Certified | Marketing Certified | Competitive Intelligence Certified | Storytelling Virtual Workshop | Competitive Intelligence Virtual Workshop | Positioning Virtual Workshop | GTM Virtual Workshop
Podcasts: PMM Life | PMM Insider | 48 Hours to Lead | Ready, Set, Go-to-Market | Product Marketing Careers | Consumer and Market Research podcast | To Team or Not to Team | The Goald Standard Podcast | Into the Fray | SCALE | Meet the Masters
PMM Hired: Your ticket to your dream PMM role.
Tech Stack: A digital version of our Product Marketing Tools of Choice report.
Masters Hub: Designed specifically for product marketing leaders.
Reports: Data-driven insights from experts in the industry.
🚀 PMM Opportunities
@Akua Sencherey has shared an opportunity for a Director of Product Marketing to join the team at Andela. It is a global, fully-remote role, so anyone can apply with relevant experience!
@Matthew Ziegler is looking for a thought leader to fill the Senior Technical Product Marketing Manager - Healthcare role at Claroty.
@Felicia Newhouse wants a Senior Product Marketing Manager to join the team at Aprimo. The role is based anywhere within the U.S as it is a permanently remote company.
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events, Meet-ups & Virtual summits
Win/loss analysis: fueling the product marketing engine| Online
We all know the saying -You win some, you lose some.But how do you learn from both your wins and losses? Our session will cover how you can establish, refine, and scale an effective win/loss program.
Live in-person Product Marketing Certified: Core | Chicago, London
This live, interactive in-person course will give you everything you need to propel your product and enhance your understanding of key product marketing concepts.
PMM Talks
Learn from PMM leaders in the field in our live sessions.
PMMnow
Powerful content - streaming once per week, every week.
Submit a proposal to speak at Product Marketing World 2022
Product Marketing Summit Sydney November 3-4, 2022
Product Marketing Summit Chicago November 16-17, 2022
Product Marketing Summit Toronto November 30, 2022
Product Marketing Summit London December 1-2, 2022
💡Spotlight
Have you heard? We've hit 5,000 PMA members.
Yes, that's 5,000 PMMs who've access to:
Material at the cutting edge of the industry, unlocking new perspectives from the experts themselves.
📈 60+ templates covering all the quintessential areas of Product Marketing.
📘 Exclusive members-only events led by industry leaders' at the likes of Canva, LinkedIn, and more that leaves them basking in fresh ideas.
🛠 A network of PMMs from across the globe (now over 5,000 👀) all thanks to the private members community.
The list goes on...
💬 Topics of conversation on Slack
@Elizaveta Vandamme is looking for advice on conducting user surveys to define pricing strategy.
@Charlie Kleiner wants recommendations for affordable services to create a demo or video of their app.
@Ambre Chinchio would like to know the best practices for communicating about product launches internally.
Peter Nakamura wants to know how to bridge the gap between product and customer experience teams for a product launch.
👂Reviews
Like what you see? Leave us a review on Trustpilot and G2.
✍🏼 Editors
The newsletter editors are @Richard King & @Ciara Condren
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
Member count: 29,408
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