Elevate Product Marketing
October 28 - the only place you need to be to keep your finger on the PMM pulse
Can you believe October is almost over? 🎃
Here’s an interesting fact to wrap up this jam-packed month: Certified PMMs earn $4,623 more than those without a qualification, before tax. 😬
Our spooktacular suggestion?
👉 Product Marketing Certified: Core 👈
Boost your credentials with the only CIM and CPD-accredited certification on the market.
Have a fang-tastic weekend 🧛
🔥 Fresh content
On the PMA platform, we covered:
🔗 How to avoid a nightmare product launch
🔗 Leading your sales team to success during a product launch
📂 Product Marketing Resources
PMA Membership: Register now for templates, frameworks, presentations, videos, mentors, events, and more.
Courses: Product Marketing Core | Product Marketing Certified: Leadership | Persona Certified | Segmentation Certified | Narrative Design Certified | Competitive Intelligence Certified | Masters Certified | Customer Research Certified | PMM Leaders Fellowship | Positioning Certified | Messaging Certified | Storytelling Certified | Customer Marketing Core | Metrics Certified | Market Research Certified | Pricing Certified | Marketing Certified | Competitive Intelligence Certified | Storytelling Virtual Workshop | Competitive Intelligence Virtual Workshop | Positioning Virtual Workshop | GTM Virtual Workshop
Podcasts: PMM Life | PMM Insider | 48 Hours to Lead | Ready, Set, Go-to-Market | Product Marketing Careers | Consumer and Market Research podcast | To Team or Not to Team | The Goald Standard Podcast | Into the Fray | SCALE | Meet the Masters
PMM Hired: Your ticket to your dream PMM role.
Tech Stack: A digital version of our Product Marketing Tools of Choice report.
Masters Hub: Designed specifically for product marketing leaders.
Reports: Data-driven insights from experts in the industry.
🚀 PMM Opportunities
@Kevin Chan shared a Product Marketing Manager vacancy at the Toronto-based company Achievers.
@Zahra Kagalwalla is on the lookout for a Senior Product Marketing Manager to join the team at SevenRooms. The role is based in New York City.
@Becca Mayers is recruiting a Senior Product Marketing Manager to join the team at Alida.
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events, Meet-ups & Virtual summits
Win/loss analysis: fueling the product marketing engine| Online
We all know the saying -You win some, you lose some.But how do you learn from both your wins and losses? Our session will cover how you can establish, refine, and scale an effective win/loss program.
Live in-person Product Marketing Certified: Core | Chicago, London
This live, interactive in-person course will give you everything you need to propel your product and enhance your understanding of key product marketing concepts.
PMM Talks
Learn from PMM leaders in the field in our live sessions.
PMMnow
Powerful content - streaming once per week, every week.
Submit a proposal to speak at Product Marketing World 2022
Product Marketing Summit Sydney November 3-4, 2022
Product Marketing Summit Chicago November 16-17, 2022
Product Marketing Summit Toronto November 30, 2022
Product Marketing Summit London December 1-2, 2022
💡Spotlight
Get ready for the Go-to-Market virtual workshop, happening November 8th. 🚀
Through this immersive and interactive workshop, you’ll examine a case study with our expert in residence, Holly Watson, Senior PMM at AWS, as she guides you through the process of creating your own gold-standard GTM strategy.
In just three hours, she’ll cover:
✅ The stages of a GTM launch: Ideation, build, soft launch, and GTM.
✅ GTM frameworks: Stakeholder alignment, messaging matrix, sales methodology, and more.
✅ Preparing for GA: Communication tips, target segments and industries, product demos, and more.
💬 Topics of conversation on Slack
@Darin Archer asked how to package and communicate releases.
@Elizaveta Vandamme asked which channels to use when entering a new market where the user segment is mostly developers.
@Louisa Ive wanted to know how to mark milestone product launches internally.
👂Reviews
Like what you see? Leave us a review on Trustpilot and G2.
✍🏼 Editors
The newsletter editors are @Richard King & @Ciara Condren
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
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