Elevate Product Marketing
October 7 - the only place you need to be to keep your finger on the PMM pulse
⏰ Nominate your product marketing influencer for 2022 ⏰
This November, we’ll be revealing this year’s Top 100 Product Marketing Influencers. Nominate those within the industry who’ve inspired you and left a lasting impression on your career, whether it’s a kick-ass colleague, or a product marketing icon you’ve admired from afar.
Pay homage to the PMMs who've had, and continue to have, a profound impact on your profession.
Nominations close Monday, November 7th.
🔥 Fresh content
On the PMA platform, we covered:
🔗 Making your customers your growth priority
🔗How to choose the right product marketing KPIs for B2B
🔗 Nominate your product marketing influencer 2022
🔗 “The course empowered me to position myself as a knowledgeable product marketer.” - Resolver, Inc.
📂 Product Marketing Resources
PMA Membership: Register now for templates, frameworks, presentations, videos, mentors, events, and more.
Courses: Product Marketing Core | Product Marketing Certified: Leadership | Persona Certified | Segmentation Certified | Narrative Design Certified | Competitive Intelligence Certified | Masters Certified | Customer Research Certified | PMM Leaders Fellowship | Positioning Certified | Messaging Certified | Storytelling Certified | Customer Marketing Core | Metrics Certified | Market Research Certified | Pricing Certified | Marketing Certified | Competitive Intelligence Certified
Podcasts: PMM Life | PMM Insider | 48 Hours to Lead | Ready, Set, Go-to-Market | Product Marketing Careers | Consumer and Market Research podcast | To Team or Not to Team | The Goald Standard Podcast | Into the Fray | SCALE
PMM Hired: Your ticket to your dream PMM role.
Tech Stack: A digital version of our Product Marketing Tools of Choice report.
Masters Hub: Designed specifically for product marketing leaders.
Reports: Data-driven insights from experts in the industry.
🚀 PMM Opportunities
@Jordi Mon Companys has shared an awesome opportunity for a Senior Product Marketing Manager to join the team at IBM.
@Valerio is looking for a Product Marketing Manager of Audio Advertising to join the team at The New York Times. This an incredible opportunity for those interested in podcasts, radio, and audio advertising.
@Alexander Mungkorn has shared a role asHead of Product at Rodeo. This is a great opportunity for those with SaaS experience living in Amsterdam.
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events, Meet-ups & Virtual summits
Win/loss analysis: fueling the product marketing engine| Online
We all know the saying -You win some, you lose some.But how do you learn from both your wins and losses? Our session will cover how you can establish, refine, and scale an effective win/loss program.
Live in-person courses & workshops | Boston, Chicago, London
We're touring the world with our best-in-class certifications and workshops: Product Marketing Certified: Core, Go-to-Market workshop, Positioning workshop.
PMM Talks
Learn from PMM leaders in the field in our live sessions.
PMMnow
Powerful content - streaming once per week, every week.
Submit a proposal to speak at Product Marketing World 2022
Product Marketing Summit Boston October 19, 2022
Product Marketing Summit Sydney November 3-4, 2022
Product Marketing Summit Chicago November 16-17, 2022
Product Marketing Summit Toronto November 30, 2022
Product Marketing Summit London December 1-2, 2022
💡Spotlight
💪 Empower yourself in just 8 weeks 💪
Don’t miss out - the next PMM Leaders Fellowship kicks off next week!
Here’s a super quick reminder of the who, what, and why:
🎤 Who will I learn from?
LinkedIn, Gong, Shopify, Buffer, Gympass, and more.
📚 What will I cover?
Every facet of what makes a great marketing leader.
💭Why should I enroll?
You'll become a stand-out marketing leader in just 8 weeks.
Limited seats remain - save yours now.
💬 Topics of conversation on Slack
@Sean Lord is transitioning into a PMM role and is looking for recommendations for GTM tools and frameworks to help his approach stand out.
@Jason Lane wants to know what you use to keep track of product, persona, and industry stats that you reference within your marketing materials.
@Jinny Shi is wondering whether using heat mapping on their SaaS platform is worth it.
@Tanora Sanders has asked what the best practice to approach competitive intelligence is, and what information they should be looking for when building a competitive audit.
👂Reviews
Like what you see? Leave us a review on Trustpilot and G2.
✍🏼 Editors
The newsletter editors are @Richard King & @Ciara Condren
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
Member count: 29,072
Thank you for reading. Product Marketing Alliance grows through word of mouth. Please consider sharing this post with someone who might appreciate it.