Elevate Product Marketing
May 27 - the only place you need to be to keep your finger on the PMM pulse
The State of Competitive Enablement 2022 report is in the building
Discover how product marketers across the globe are implementing and handling their competitive enablement (CE) approach.
Filled to the brim with CE intel, this report looks at topics such as:
📈 Growth of competition
💻 Remote working
📝 Increased buyer education
...plus so much more!
Help your revenue team compete in today’s market.
🔥 Fresh content
On the PMA platform, we covered:
🔗 The State of Competitive Enablement Report 2022 is here!
🔗 How can you create a culture of competitive intelligence at your company?
🔗 Introducing ‘Leading the Way: The Sales Enablement Podcast’
🔗 We do what here?! Best practices for sales enablement
🔗 Analysis: the bedrock of product marketing
🔗 Who should be involved in the persona process?
🔗 “If you value your time, get PMM Hired.” - Marie Pachy
📂 Product Marketing Resources
PMA Pro Membership: Register now for templates, frameworks, presentations, videos, mentors, events, and more.
PMA Exec Membership: A tailor-made, application-only membership, designed to support those at the top of their game.
Courses: Product Marketing Core | Product Marketing Certified: Leadership | Persona Certified | Segmentation Certified | Narrative Design Certified | Competitive Intelligence Certified | Masters Certified | Customer Research Certified | Positioning Certified | Messaging Certified | PMM Leaders: Fellowship | Storytelling Certified | GTM Certified | Customer Marketing Certified : Core | Market Research Certified
Podcasts: PMM Life | PMM Insider | 48 Hours to Lead | Ready, Set, Go-to-Market | Product Marketing Careers | Consumer and Market Research podcast | To Team or Not to Team | The Goald Standard | Into the Fray: The Competitive Intelligence Podcast | Leading the way: The Sales Enablement Podcast
PMM Hired: Your ticket to your dream PMM role.
Tech Stack: A digital version of our Product Marketing Tools of Choice report.
Masters Hub: Designed specifically for product marketing leaders.
Reports: Data-driven insights from experts in the industry.
Product marketing trending questions:
Each week, we do a round-up of what’s trending in Slack. Catch-up here
🚀 PMM Opportunities
@Jenny Wakefield is recruiting an Associate Product Marketing Manager to join the team at BoomTown. The role is open to remote US candidates only (east coast preferred).
@Riley Peng is hiring a Product Marketing Director to join New York based company PulsePoint.
@Jana Frejova is on the lookout for a Senior Product Marketing Manager, specializing in competitive intelligence and enablement to join Spendesk’s team in London.
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events, Meet-ups & Virtual summits
Competitive Intelligence Summit | June 8, 2022
Use competitive intelligence to establish yourself as a market leader. 20+ CI expert speakers, 10+ engaging talks, 1 day chock-full of insights.
Product-led marketing (Webinar) | June 9, 2022
Join to discover how top companies lead with their products, deploying the top strategies and tools to deliver a new style of marketing that's product first.
PMM Talks
Learn from PMM leaders in the field in our live sessions.
PMMnow
Powerful content - streaming once per week, every week.
Submit a proposal to speak at Product Marketing World 2022
Product Marketing Summit Seattle June 15-16, 2022
Product Marketing Summit Las Vegas June 23-24,2022
Product Marketing Summit San Francisco September 7-8, 2022
Product Marketing Summit Boston October 19, 2022
Product Marketing Summit Sydney November 2, 2022
Product Marketing Summit Singapore November 10, 2022
Product Marketing Summit Chicago November 16-17, 2022
Product Marketing Summit London November 23, 2022
Product Marketing Summit Toronto November 30, 2022
💡Spotlight
We’re super excited to share that we’ve teamed up with Highspot to bring you the latest addition to our catalog of auditory entertainment:
Leading the Way: The Sales Enablement Podcast
Check out our opening trio of episodes and discover:
Three ways marketers can measure the impact of sales content
Why enablement needs product marketing now more than ever
How to effectively land your product launch in your field
Tune in 🎧
💬 Topics of conversation on Slack
@Lizzy Brophy asked about success success rates when doing internal interviews with sales, leadership, etc. to help firm up your positioning and narrative.
@Ray V. Bennett Jr. asked what how to improve as a product marketer.
@Alfie from HowNow asked about building product roadmaps.
👂Reviews
Like what you see? Leave us a review on Trustpilot and G2.
✍🏼 Editors
The newsletter editors are @Richard King & @Ciara Condren
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
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