Elevate Product Marketing
December 24th - the only place you need to be to keep your finger on the PMM pulse
The Positioning Certified: Masters course is here 🎉
Join Head of Education Bryony Pearce, alongside positioning experts April Dunford, Marcus Andrews, and Jamie Doman-Pipe, to learn how to:
✅ Define what makes your product unique,
✅ Find your product’s place in the market, and
✅ Excel in one of the most strategically impactful areas of your role.
Make yourself heard. Differentiate your product.
⭐️ Get Positioning Certified ⭐️
🔥 Fresh content
On the PMA platform, we covered:
🔗 9 effective tips to create great email content
🔗 Tailoring product storytelling to your target audience
🔗 5 steps for effectively leveraging competitive intelligence
🔗 Effective communication with prospective customers
📂 Product Marketing Resources
PMA Pro Membership: Register now for templates, frameworks, presentations, videos, mentors, events, and more.
PMA Exec Membership: A tailor-made, application-only membership, designed to support those at the top of their game.
Courses: Product Marketing Core | Product Marketing Certified: Leadership | Persona Certified | Segmentation Certified | Narrative Design Certified | Competitive Intelligence Certified | Masters Certified | Customer Research Certified | PMM: Leaders Fellowship | Positioning Certified
Podcasts: PMM Life | PMM Insider | 48 Hours to Lead | Ready, Set, Go-to-Market | Product Marketing Careers | Consumer and Market Research podcast | To Team or Not to Team | The Goald Standard
PMM Hired: Your ticket to your dream PMM role.
Tech Stack: A digital version of our Product Marketing Tools of Choice report.
Masters Hub: Designed specifically for product marketing leaders.
Reports: Data-driven insights from experts in the industry.
Product marketing trending questions:
Each week, we do a round-up of what’s trending in Slack. Catch-up here
🚀 PMM Opportunities
@Anand Patel is looking for a Product Marketing Manager to join him at Appcues.
@Rony is searching for a Director of Product Marketing to join their team at Optimove. The position is open to those in the EU, or remote in the US.
@Marcus Andrews shared an exciting opportunity to work as the Product Marketing Manager at Pendo. Ideally someone with a background in B2B SaaS.
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events, Meet-ups & Virtual summits
PMM Talks
Learn from PMM leaders in the field in our live sessions.
PMMnow
Powerful content - streaming once per week, every week.
Meet-ups
In-person events with product marketers from all over the globe.
Submit a proposal to speak at Product Marketing World 2022
Product Marketing Summit Las Vegas January 26-27,2022
Product Marketing Summit Austin February 9-10, 2022
Product Marketing Summit Sydney March 16, 2022
Product Marketing Summit New York March 23-24, 2022
Product Marketing Summit Denver April 5-6, 2022
Product Marketing Summit Seattle May 11-12, 2022
Product Marketing Summit Toronto May 18, 2022
Product Marketing Summit Amsterdam May 19, 2022
Product Marketing Summit Singapore June 22, 2022
Product Marketing Summit Dublin June 22-23, 2022
Product Marketing Summit San Francisco September 14-15, 2022
Product Marketing Summit Vancouver October 13-14, 2022
Product Marketing Summit Boston October 19-20, 2022
Product Marketing Summit Chicago November 16-17, 2022
💡Spotlight
Incase you missed it the 2021 Product Marketing Salary Survey is out.
A comprehensive, detailed, and informative outline of PMM salaries across the globe.
There’s not one but three versions of the report for you to dig into:
💬 Topics of conversation on Slack
@Shikha Kaiwar is looking for a content calendar template.
@Meg Scheding has asked what video vendor everyone likes for capturing high-fidelity product walkthroughs.
@Jason Oakley sought advice for how to measure the impact of analyst relations to measure and show ROI.
@Violet Kim is looking for ways to stay in touch with PMs and what the PM/PMM ratio is in their companies.
👂Reviews
Like what you see? Leave us a review on Trustpilot and G2.
✍🏼 Editors
The newsletter editors are @Richard King & @Ciara Condren
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
Public newsletter link:
http://productmarketingalliance.com/
Member count: 21,880
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