Elevate Product Marketing
February 26th - the only place you need to be to keep your finger on the PMM pulse.
We’re thrilled to announce our Segmentation Certified course with Tamara Grominsky, VP of Strategic Growth at Unbounce is coming very soon. 🎉
Grab a 15-minute sneak-peek of the course’s content, a full breakdown of what’s included when you enroll, and take part in a Q&A, during our upcoming taster session:
🗓 When? March 4th
⏰ Time? 9am PST / 12pm EST / 5pm GMT
⏲ How long? 30 mins
🔥 Fresh content
On the PMA platform, we spoke about:
🔗 100+ product marketing questions answered
🔗 Replay your rendezvous highlights
🔗 The most effective sales assets and the tools to optimize them
🔗 Translating consumer insights into PMM strategies [Q&A with Bumble]
🔗 Product Marketing Life [podcast]: Sean Zinsmeister, VP of Product Marketing at ThoughtSpot
🎙 AMAs
Coming up:
March 10th (9AM PST) - Aneri Shah, Product Marketing Manager at WhatsApp, Inc. - How to add value in your first 30 days on the team - Submit your Qs
📂 Product Marketing Resources
👩💻PMM Hired
Your ticket to your dream PMM role
📜PMMC™ - Product Marketing Certified
The wait is finally over! PMMC™ is live! Get certified here. 👈
✅Product Marketing Alliance Membership
You need this in your life. Get signed up here.
🤩Product Marketing Mentorship Program - is now LIVE!
If you’re already a member, sign into your plan, if you’re not, get in on the action here
💌PMA Pulse
Our seal of approval for vendors who are crushing it out there in the marketplace
💾Product Marketing Tech Stack Directory
A digital version of our tools of choice report is here
🔊Check out our Product Marketing Insider Podcast Series here,
Product Marketing Life podcast here.
📋Want to know what the execs think of product marketing?
Our Product Marketing among the C-Suite report is now LIVE. Get your copy here.
⚔️See yourself as a Master of Product Marketing? Check out our hub designed specifically for product marketing leaders.
And here’s easy access to all our reports:
Product Marketing Trending Questions:
Each week, we do a round-up of what’s trending in Slack. Catch-up here:
https://pmmalliance.co/trending-Qs
🚀Product Marketing Talent partnerships
https://productmarketingalliance.com/pmm-talent-program/
🚀Product Marketing Top 100 index
Coming soon…
🚀PMM Talks
https://productmarketingalliance.com/tag/pmm-talks/
🚀PMMnow
https://productmarketingalliance.com/tag/pmmnow/
🚀 PMM Opportunities
@Lauren Craigie is recruiting for two new Senior Product Marketing Managers at Fishtown Analytics.
@Irina Adriana Barbu is recruiting for multiple PMM roles at Shopify, with positions based in Toronto.
@Shari Diamond is looking for a Senior Product Marketing Manager to join the Cox Enterprise team in Atlanta, Georgia.
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events & Meet-ups & Virtual summits
Product Marketing Rendezvous - Virtual (OnDemand)
https://rendezvous.productmarketingalliance.com/replays/
Product Marketing Off-Piste - Virtual (OnDemand)
https://innovate.productmarketingalliance.com/replays/
Masters of Product Marketing - Virtual (OnDemand)
https://masters.productmarketingalliance.com/
Product Marketing Festival - Global
https://festival.productmarketingalliance.com/
Product Marketing Festival - Virtual APAC
https://festivalapac.productmarketingalliance.com/
PMM Talks 🗣
https://productmarketingalliance.com/tag/pmm-talks/
PMMnow
https://productmarketingalliance.com/tag/pmmnow/
PMA Watercooler
Share your pain-points, discuss solutions. Register to attend here
Product Marketing Club
https://www.joinclubhouse.com/event/MzndZ68b
Product Marketing World
https://productmarketingworld.com
Submit a proposal to speak at Product Marketing World 2021
Product Marketing Summit London - April 22, 2021
Product Marketing Summit Amsterdam - May 26, 2021
Product Marketing Summit Sydney - June 23 - 24, 2021
Product Marketing Summit Singapore - June 29-30, 2021
Product Marketing Summit Dublin - July 21 - 22, 2021
Product Marketing Summit New York - July 28 - 29, 2021
Product Marketing Summit Denver - August 5 - 6, 2021
Product Marketing Summit San Francisco - September 15 - 16, 2021
Product Marketing Summit Seattle - October 6 - 7, 2021
Product Marketing Summit Vancouver - October 13 - 14, 2021
Product Marketing Summit Boston - October 20 - 21, 2021
Product Marketing Summit Chicago - November 17 - 18, 2021
Product Marketing Summit Toronto - December 2, 2021
Product Marketing Alliance - Meetups
https://www.meetup.com/pro/product-marketing-alliance
💡Spotlight
Getting your messaging and positioning right is essential to winning in crowded and fast-growing markets.
Good thing we've got this upcoming webinar on just that. Get involved
💬 Topics of conversation on Slack
@Saad Asad asked the community for their thoughts on how to surface market intelligence from sales calls.
@Samia Barud asked about best practices when requesting case studies.
@Carmen Cracknell asked if it’s usually the CMO in large orgs who hires PMMs.
@David Smethy needed some support with sharing product knowledge internally.
@Ben McNelly was keen to understand how to approach survey writing and/or qualitative survey methodology.
@Lauren Place was curious to find out how PMMs announce releases internally.
👂Feedback
This newsletter’s all about you and for you, so we’d love to know what you think. Help us make it the best it can be by sharing your feedback, suggestions, and requests.
✍🏼 Editors
The newsletter editors are @Richard King & @Tanya Lang
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
Member count: 14,919