Elevate Product Marketing
April 24th - the only place you need to be to keep your finger on the PMM pulse.
The launch for our Product Marketing Certification is imminent and we’re super excited to share it with you guys on April 29th - keep your eyes peeled!
❓ State of Product Marketing survey - We’re super excited to dive into the 2020 State of Product Marketing report and there’s still time to make your voices heard! Certification, membership, and award tickets prizes are up for grabs if you complete it 🙌
Elsewhere, our content connoisseur @Bryony Pearce launched the first PMM Podcast Club earlier this week🎙 Interested in tuning in next time? Drop her a message for more info!
🔥 Fresh content
On the PMA platform, we spoke about:
🔗 8 CRM tools tried & tested by product marketers
🔗 Building a data-driven win-loss program
🔗Scaling product marketing teams from the ground up
🔗Product Marketing Life [podcast]: Andy Raskin
And on Slack...
@Madeline Turner shared an article on how to deliver results using customer-led pricing strategies.
@Anna Klepacka shared an e-book focusing on industry-dedicated apps designed to make business easier during a crisis.
@Ben Goodey interviewed April Dunford about how sherepositioned a database product that went on to make $1bn in revenue.
@Srini Sekaran contributed an article highlighting the importance of packaging strategies.
🎙 AMAs
Coming up:
April 29th: Yoni Solomon, Head of Product Marketing at G2: Product marketing through the COVID-19 disruption.
May 6th: Holly Watson, Director of Product Marketing at Sprinklr: Collaborating across the organization.
May 20th: Mary Sheehan, Senior Product Marketing Manager at Adobe: Product launches at companies big and small.
📂 Resources
🔊Check out our Product Marketing Insider Podcast Series here,
Product Marketing Life podcast here.
Product Marketing Trending Questions:
Each week, we do a round-up of what’s trending in Slack. Catch-up here:
https://pmmalliance.co/trending-Qs
📝 Product Marketing Research
🤩Product Marketing Mentorship Program - is now LIVE!
If you’re already a member, sign into your plan, if you’re not, get in on the action here.
✅Product Marketing Alliance Membership
You need this in your life. Get signed up here.
💾Product Marketing Tech Stack Directory
A digital version of our tools of choice report is here
📜PMMC™ - Product Marketing Certified
Is currently being beta tested and will be available to the masses on April 29th!
🚀Product Marketing Talent partnerships
Coming soon…
🚀Product Marketing Top 100 index
Coming soon…
📋Want to know what the execs think of product marketing?
Our Product Marketing among the C-Suite report is now LIVE. Get your copy here.
And here’s easy access to all our reports:
🚀 PMM Opportunities
@Marcos Ortiz shared a Product Marketing Manager opportunity at Github, based in US/Canada.
A friend of @Dosanna Wu is on the hunt for a Marketing Programs Managerin Chicago.
@Dhiren Patel shared a Director of Product Marketing role at GoodRx, based in Santa Monica.
Fancy venturing further afield? @Donato Mangialardo has an exciting Digital Marketing Manager position in Florence, Italy, and has asked any interested parties to send a DM
There are too many openings to share just here, but if you’re looking for a new opportunity head over to our Product Marketing jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positionsvia email, straight from the job board.
🎟 Events & Meet-ups & Virtual summits
Product Marketing Festival - Virtual event
https://festival.productmarketingalliance.com/
Product Marketing World
https://productmarketingworld.com
Submit a proposal to speak at Product Marketing World 2020
Product Marketing Summit | Dublin - July 23 & 24
Product Marketing Summit | New York - July 29 & 30
Product Marketing Summit | Singapore - August 5 & 6
Product Marketing Summit | Amsterdam - September 10 & 11
Product Marketing Summit | San Francisco - September 15 & 16
Product Marketing Summit | Boston - October 13 & 14
Product Marketing Summit | Seattle - October 20 & 21
Product Marketing Summit | Vancouver - October 22 & 23
Product Marketing Summit | Chicago - Nov 11 & 12
Product Marketing Summit | Denver - November 18 & 19
Product Marketing Summit | London - Dec 2 & 3
Product Marketing Alliance - Meetups
https://www.meetup.com/pro/product-marketing-alliance
🎉Product Marketing Awards
Coming soon…
💡Spotlight
Product Marketing Festival - Virtual event
https://festival.productmarketingalliance.com/
📱Product Marketing on Social
💬 Topics of conversation on Slack
@Hope asked the community for advice on how to effectively rename a product.
@Michele Harman prompted a debate about whether animation videos should be used to market on a website.
@Alex Bloodworth raised an interesting question, highlighting the challenges new businesses face when driving demand and managing capacity.
@Elena Strunkina sought advice for her new chatbot and asked for some recommendations for gauging customer understanding and feedback.
👂Feedback
This newsletter’s all about you and for you, so we’d love to know what you think. Help us make it the best it can be by sharing your feedback, suggestions, and requests.
✍🏼 Editors
The newsletter editors are @Richard King & @Bryony Pearce
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
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