Elevate Product Marketing
October 23rd- the only place you need to be to keep your finger on the PMM pulse.
December 8th - 10th 2020, we’ve lined up a winter warmer guaranteed to make the entire PMM community hot under the collar - Product Marketing Off-Piste. 🔥 With 30+ speakers. 30+ hours of content during 3-days, it’s an event you don’t want to miss.
Secure your spot
Next week, we’re launching our brand-new report: Competitive Intelligence Trends 2020, an exploration of the ins-and-outs of competitor intel. 😎
We’ll be handing you the report on Tuesday; join a panel of PMM experts on Thursday, who’ll be discussing the key deets.
🔥 Fresh content
On the PMA platform, we spoke about:
🔗 4 great buyer persona examples and one excellent free template
🔗 Product marketing - the secret ingredients
🔗 5 ways to avoid mistakes during a product launch
🔗 The 4 Ps of marketing and the marketing mix
🔗 How product marketers can build a better product strategy using competitive intelligence [webinar]
🎙 AMAs
Coming up:
November 4th: Jeffrey Vocell, Director of Product Marketing at Iterable: Establishing GTM Process & Scaling for Success
📂 Product Marketing Resources
📜PMMC™ - Product Marketing Certified
The wait is finally over! PMMC™ is live! Get certified here. 👈
✅Product Marketing Alliance Membership
You need this in your life. Get signed up here.
🤩Product Marketing Mentorship Program - is now LIVE!
If you’re already a member, sign into your plan, if you’re not, get in on the action here.
💾Product Marketing Tech Stack Directory
A digital version of our tools of choice report is here
🔊Check out our Product Marketing Insider Podcast Series here,
Product Marketing Life podcast here.
📋Want to know what the execs think of product marketing?
Our Product Marketing among the C-Suite report is now LIVE. Get your copy here.
🎧Wanna discuss OKRs with our band of experienced PMMs? Then why not tune into the PMM Podcast Club? Head HERE for the key deets.
And here’s easy access to all our reports:
Product Marketing Trending Questions:
Each week, we do a round-up of what’s trending in Slack. Catch-up here:
https://pmmalliance.co/trending-Qs
🚀Product Marketing Talent partnerships
https://productmarketingalliance.com/pmm-talent-program/
🚀Product Marketing Top 100 index
Coming soon…
🚀PMM Talks
https://productmarketingalliance.com/tag/pmm-talks/
🚀PMMnow
https://productmarketingalliance.com/tag/pmmnow/
🚀 PMM Opportunities
@Jack Wei’s hiring for a Technical Product Marketing Manager at SmartRecruiters. The role is remote-friendly.
@Kassidy Bird’s looking for a Senior Product Marketing Manager to fill a remote vacancy with Convey.
@Schaeffer Arnold’s hiring a Senior Product Marketing Manager at Sentry, based in San Francisco.
@Arie Pollock posted an exciting remote opportunity at UpKeep who are looking to recruit their first-ever Director of Product Marketing.
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events & Meet-ups & Virtual summits
Product Marketing Off-Piste - Virtual
https://innovate.productmarketingalliance.com/
Product Marketing Festival - Global
https://festival.productmarketingalliance.com/
Product Marketing Festival - Virtual APAC
https://festivalapac.productmarketingalliance.com/
Product Marketing World
https://productmarketingworld.com
Submit a proposal to speak at Product Marketing World 2020
Product Marketing Summit | London - Dec 2 & 3
Product Marketing Summit Las Vegas - Jan 14 & 15
Product Marketing Summit Austin - February 4 & 5
Product Marketing Summit San Francisco - February 16 & 17
Product Marketing Summit Singapore - March 4 & 5
Product Marketing Summit Sydney - March 11 & 12
Product Marketing Summit New York - March 23 & 24
Product Marketing Summit Denver - April 21 & 22
Product Marketing Summit Seattle - May 19 & 20
Product Marketing Summit Amsterdam - May 26 & 27
Product Marketing Summit Dublin - July 2021
Product Marketing Alliance - Meetups
https://www.meetup.com/pro/product-marketing-alliance
💡Spotlight
Sales Enablement Festival
From inspiration to impact. Driving growth through sales enablement.
💬 Topics of conversation on Slack
@Suchita Kaundin asked for advice on how to reach ‘one-visit merchants’ for interviews.
@Sara Santanen asked which KPIs PMMs use to measure success.
@John B wanted to discover some of the questions PMMs ask stakeholders to begin adding value when beginning a career in product marketing.
@Justine Jordan sought advice on how to protect SEO rankings from previous messaging when launching a new feature.
@Samuel Falle needed tips on how to approach messaging and positioning in B2B2C.
👂Feedback
This newsletter’s all about you and for you, so we’d love to know what you think. Help us make it the best it can be by sharing your feedback, suggestions, and requests.
✍🏼 Editors
The newsletter editors are @Richard King & @Bryony Pearce
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
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