Elevate Product Marketing
June 4th - the only place you need to be to keep your finger on the PMM pulse
What challenges have you found yourself facing since the pandemic changed the product marketing landscape for good?
Tuesday 8th June, (10am PT | 1pm ET | 6pm BST), join:
Jarod Greene, VP of Product Marketing at Highspot
Libby Buttenweiser, Product Marketing Manager at Headspace
Marissa Gbenro, Senior Manager of Content Marketing at Highspot
… as they discuss strategies for navigating these challenges during a free webinar.
🔥 Fresh content
On the PMA platform, we spoke about:
🔗 Transitioning from product management to product marketing
🔗 The Product Marketing Certified journey
🔗 How to identify key opportunities in the B2B market
🔗 PMA Membership Spotlight: Louise Dunne, Linnworks
🔗 Product Marketing Insider [podcast]: Eric Moeller, Sage
📂 Product Marketing Resources
PMA Membership: Register now for templates, frameworks, presentations, videos, mentors, events, and more.
Courses: Product Marketing Core | Persona Certified | Segmentation Certified | Narrative design Certified | CABs Certified
Podcasts: PMM Life | PMM Insider
PMM Hired: Your ticket to your dream PMM role.
Tech stack: A digital version of our Product Marketing Tools of Choice report.
Masters Hub: Designed specifically for product marketing leaders.
Reports: Data-driven insights from experts in the industry.
⭐ Featured role
Looking to make the next step, and lead product marketing at a fast growing startup in B2B security and privacy?
Pathlock is hiring a Product Marketing Manager to lead the function, as they capitalize on the incredible market opportunity for access orchestration.
Apply now
🚀 PMM Opportunities
@Vivek Bhat is hiring a remote Senior Project Manager at Dockyard.
@Isabel Eckstein is on the lookout for a Product Marketing Manager at New York-based company Dashlane. Remote working is available for the right candidate.
@Lisa Ricci is recruiting a Senior Product Marketing Manager at Amazon Advertising in Seattle.
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events & Meet-ups & Virtual summits
Product Marketing Festival
A global gathering of product marketing leaders.
Developer Marketing Summit
Reboot required: do developers really hate marketing?
PMM Talks
Learn from PMM leaders in the field in our live sessions.
PMMnow
Powerful content - streaming once per week, every week.
PMA Watercooler
Chew over the details of a new plan, strategy, or campaign with your fellow PMA-ers.
Let's talk product marketing
Our very own Clubhouse show - talking all things product marketing.
Meet-ups
In-person events with product marketers from all over the globe.
Product Marketing World:
Submit a proposal to speak at Product Marketing World 2021
Product Marketing Summit Singapore - June 29-30, 2021
Product Marketing Summit Dublin - July 21 - 22, 2021
Product Marketing Summit Denver - August 5 - 6, 2021
Product Marketing Summit San Francisco - September 15 - 16, 2021
Product Marketing Summit Seattle - October 6 - 7, 2021
Product Marketing Summit Vancouver - October 13 - 14, 2021
Product Marketing Summit Boston - October 20 - 21, 2021
Product Marketing Summit Sydney - November 3, 2021
Product Marketing Summit Chicago - November 17 - 18, 2021
Product Marketing Summit London - November 25, 2021
Product Marketing Summit Toronto - December 2, 2021
Product Marketing Summit New York -December 8-9, 2021
Product Marketing Summit Amsterdam - May 19, 2022
Product Marketing Alliance - Meetups
https://www.meetup.com/pro/product-marketing-alliance
💡Spotlight
Trying to run a competitive program without reporting metrics in place is like canoeing without a paddle. I mean, technically you can do it. But it’s going to suck. And you’ll likely be spinning in circles for hours on end.
Check out two real examples of teams that used reporting metrics to guide the direction of their program and measure their impact on revenue.
Check it out
💬 Topics of conversation on Slack
@Kyle Graycar asked about best practices surrounding launching special pricing.
@Doyle Irvin asked what to include in entry-level training.
@Nits asked for advice on how to develop domain expertise to improve her company’s thought leadership.
@Ayushi Jain was curious about how to improve review outreach.
@Jonathan Pipek asked PMMs how their sales teams handle lukewarm responses during a sales pitch.
@Tanya Severina discussed her software/hardware/training package and needed advice on how to name the product.
@Dekker Fraser asked content marketers about prioritization methods.
👂Reviews
Like what you see? Leave us a review on Trustpilot and g2.
✍🏼 Editors
The newsletter editors are @Richard King & @Tanya Lang
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
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