Elevate Product Marketing
February 5th - the only place you need to be to keep your finger on the PMM pulse.
This week saw the launch of something very special. 👀
A brand new certification, covering every inch of personas, from use cases to persona pre-work, interview guides to data consolidation.
Persona Certified has it all!
🔥 Fresh content
On the PMA platform, we spoke about:
🔗 It's here! You can now get officially Persona Certified
🔗 Building a marchitecture [Q&A with Akeneo]
🔗 6 types of in-product engagements to drive adoption, retention, and growth
🔗 Common challenges when gathering competitive intelligence
🔗 Your guide to product marketing team structures
🔗 Product Marketing Insider [podcast]: April Rassa
🎙 AMAs
Coming up:
February 10th: Abby Barsky, Senior Product Marketing Manager at Cork - Selling your skills for a PMM role - Submit your Qs
February 24th (9AM PST) - Tamara Grominsky, VP of Strategic Growth at Unbounce - Customer segmentation - Submit your Qs
📂 Product Marketing Resources
📜PMMC™ - Product Marketing Certified
The wait is finally over! PMMC™ is live! Get certified here. 👈
🔖Persona Certified
Take your personas to the next level. Get Persona Certified
👩💻PMM Hired
Your ticket to your dream PMM role
✅Product Marketing Alliance Membership
You need this in your life. Get signed up here.
🤩Product Marketing Mentorship Program - is now LIVE!
If you’re already a member, sign into your plan, if you’re not, get in on the action here
💌PMA Pulse
Our seal of approval for vendors who are crushing it out there in the marketplace
💾Product Marketing Tech Stack Directory
A digital version of our tools of choice report is here
🔊Check out our Product Marketing Insider Podcast Series here,
Product Marketing Life podcast here.
📋Want to know what the execs think of product marketing?
Our Product Marketing among the C-Suite report is now LIVE. Get your copy here.
⚔️See yourself as a Master of Product Marketing? Check out our hub designed specifically for product marketing leaders.
And here’s easy access to all our reports:
Product Marketing Trending Questions:
Each week, we do a round-up of what’s trending in Slack. Catch-up here:
https://pmmalliance.co/trending-Qs
🚀Product Marketing Talent partnerships
https://productmarketingalliance.com/pmm-talent-program/
🚀Product Marketing Top 100 index
Coming soon…
🚀PMM Talks
https://productmarketingalliance.com/tag/pmm-talks/
🚀PMMnow
https://productmarketingalliance.com/tag/pmmnow/
🚀 PMM Opportunities
@Nicola Anderson shared an available Senior Product Marketing Manager position at Forecast based in London, UK.
@Schaeffer Arnold shared a PMM role at Sentry, based in San Francisco, CA
@Elisa Lippincott posted a vacancy for a remote Sr. PMM at Kentik.
@Asya Bashina is looking to hire a PMM and a Sr. PMM at LinkSquares based in Boston, MA
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events & Meet-ups & Virtual summits
Product Marketing Rendezvous
https://rendezvous.productmarketingalliance.com/
Product Marketing Off-Piste - Virtual
https://innovate.productmarketingalliance.com/
Masters of Product Marketing - Virtual (OnDemand)
https://masters.productmarketingalliance.com/
Product Marketing Festival - Global
https://festival.productmarketingalliance.com/
Product Marketing Festival - Virtual APAC
https://festivalapac.productmarketingalliance.com/
PMM Talks 🗣
https://productmarketingalliance.com/tag/pmm-talks/
PMMnow
https://productmarketingalliance.com/tag/pmmnow/
PMA Watercooler
Share your pain-points, discuss solutions. Register to attend here
Product Marketing Club
https://www.joinclubhouse.com/event/MzndZ68b
Product Marketing World
https://productmarketingworld.com
Submit a proposal to speak at Product Marketing World 2021
Product Marketing Summit London - April 22, 2021
Product Marketing Summit Amsterdam - May 26, 2021
Product Marketing Summit Sydney - June 23 - 24, 2021
Product Marketing Summit Singapore - June 29-30, 2021
Product Marketing Summit Dublin - July 21 - 22, 2021
Product Marketing Summit New York - July 28 - 29, 2021
Product Marketing Summit Denver - August 5 - 6, 2021
Product Marketing Summit San Francisco - September 15 - 16, 2021
Product Marketing Summit Seattle - October 6 - 7, 2021
Product Marketing Summit Vancouver - October 13 - 14, 2021
Product Marketing Summit Boston - October 20 - 21, 2021
Product Marketing Summit Chicago - November 17 - 18, 2021
Product Marketing Summit Toronto - December 2, 2021
Product Marketing Alliance - Meetups
https://www.meetup.com/pro/product-marketing-alliance
💡Spotlight
5 distinct stages, 33 topics, 1 Product Marketing Framework.
💬 Topics of conversation on Slack
@ Sharon Rosa-Bohrer asked for ideas and insights on converting freemium users to premium.
@Alison Rona had a question about job titles and the responsibilities that make a PMM.
@Tyler Knudtson sought advice on selecting audiences for win-loss interview outreach.
@Alison Gleichman was looking for guidance on the best way to safeguard product intellectual property while providing prospects with sell sheets.
@John B asked for advice on helping the product team define their roadmap as a new PMM.
👂Feedback
This newsletter’s all about you and for you, so we’d love to know what you think. Help us make it the best it can be by sharing your feedback, suggestions, and requests.
✍🏼 Editors
The newsletter editors are @Richard King & @Tanya Lang
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
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