Elevate Product Marketing
March 10 - the only place you need to be to keep your finger on the PMM pulse
Some of you might have heard already but… We've got another great report underway!
The State of Product Marketing Metric survey 🙌 We’ll be honing in on the intricacies of the topic, bringing you answers to key questions, including:
📊 What are the most common PMM metrics?
💬 How’re PMMs sharing metrics and results with other teams?
🔎 How do leaders use metrics and reporting to assess team performance?
But we need your help to get a full picture 📸 if you have a couple of minutes, I'd really appreciate your insights
💭 Are you involved in GTM in your organization?
Whatever your contribution to Go-to-Market, we want to hear from you!
With this year’s State of Go-to-Market survey, we’re doing things differently. There’s no one team that makes up a GTM strategy, which means a comprehensive Go-to-Market report can’t focus on just one team either.
With this report we're focusing the spotlight on you, the people who make Go-to-Market happen, to ensure your peers understand your responsibilities and challenges in the GTM process. Because when you're all speaking the same language you'll be able to Go-to-Market better, together.
🔥 Fresh content 🔥
On the PMA platform, we covered:
State of Product Marketing Report 2023 | Submit your topic requests
5 tips on how to manage a truly international new product launch (and survive)
7 strategies B2C fitness apps use to increase customer engagement
📣 Events 📣
🇺🇸 Product Marketing Summit New York | March 15-16, 2023
🇮🇱 Product Marketing Summit Tel Aviv | March 23, 2023
🇺🇸 Product Marketing Summit Denver | April 5-6, 2023
🇳🇱 Product Marketing Summit Amsterdam | May 10-11, 2023
🇺🇸 Product Marketing Summit Las Vegas | May 24-25, 2023
🇺🇸 Product Marketing Summit Seattle | June 15-16, 2023
📢 Submit a proposal to speak at Product Marketing World 2022
🎤 PMM Talks
Learn from PMM leaders in the field in our live sessions.
🎤 PMMnow
Powerful content - streaming once per week, every week.
🎤 Meetups
In-person events with product marketers from all over the globe.
🎤 Leadership meet-up
Connect with your peers in this closed group and build your leadership skills.
💡 Spotlight 💡
B2B brands experience improved brand health and higher estimated revenue growth when building relationships with their audiences. 📈
With this in mind, is it time to forget the “business to business” mindset and make sure your marketing becomes “brand to buyer”?
We think so. ✅
Get your copy of our eBook, and explore these 3 steps to achieving that perfect brand-buyer relationship:
1️⃣ Stay at the top of customers’ minds
2️⃣ Create budget zen between brand and sales
3️⃣ Develop emotional connections with your audience
Get yours 📖
🍻 Meetups 🍻
🇺🇸 PMA San Francisco
March 13 | Comstock | 6pm PST
📮RSVP here
🇺🇸PMA Los Angeles
March 23 | The Chestnut Club | 6:30pm PST
📮RSVP here
🇺🇸 PMA San Francisco
March 31 | Charmaine's rooftop | 6:30pm PST
📮RSVP here
🇳🇱 PMA Amsterdam: PMM Company Tour: Channable
April 6 | Channable, Utrecht | 17:00 CET
📮RSVP here
🇺🇸PMA Boston
April 13 | TBA | 7:00pm EST
📮RSVP here
🇩🇪 PMA Berlin
May 4 | TBA | 7:00pm CET
📮 RSVP here
🇺🇸PMA Denver: Book Club
June 14 | Zeppelin Station | 6:00pm MST
📮RSVP here
Want updates? Look for these cities in Slack to get direct updates (Just search ’#pmm-‘city name’)
💬 Topics of Conversation 💬
PMMs in growth-stage companies that follow Product Led Growth? Let us know!
Got advice for solo or new PMM leads? Join the thread!
Does anyone have best practices or a template for demo talk tracks they’re willing to share? Let us know!
Looking for career advice? Here’s help from an Ambassador
🚀 PMM jobs 🚀
🇨🇦 Keela is hiring for a Product Marketing Manager - Apply now
Figma is looking for a Director of Product Marketing - Apply now
Looking for something in Fintech? Mercury is hiring for a PMM lead - Apply now
🇨🇦 Rewind is hiring for a couple PMM roles - Apply now
Betterview is hiring for a Product Marketing Specialist - Apply now
While you’re at it, why not use the PMA jobs board? It’s free!
Job alerts are now live. You can subscribe to Product Marketing Positions via email straight from the job board.
📚 Courses 📚
📚 Product Marketing Certified: Core → Trusted by the world’s biggest brands, learn the A-Z of your role with the only accredited certification for PMMs and those looking to transition.
📚 Product-Led Growth Certified: Core → Bring the maximal value out of your product, improve user experiences, and increase go-to-market efficiency.
📚 Sales Enablement Certified: Core → Build a stellar internal program that instills confidence in your reps, cuts selling time, propels your win rates, and optimizes revenue.
📚 Mastering Product Marketing → Subscribe and access the entire Masters-level suite and start nailing your strategic value. 20+ industry-standard courses for the price of just four.
📚 Product Marketing Certified: Leadership → Gain the fundamental skills to implement a range of leadership styles and guide your PMM team with authority, influence, confidence, and innovation.
This year, we're taking Product Marketing Certified: Core live and in-person to:
🇨🇦 Vancouver: March 22-23
🇺🇸 Boston: April 12-13
🇺🇸 San Francisco: April 26-27
🇩🇪 Berlin: May 3-4
🇬🇧 London: May 17-18
🇺🇸 Minneapolis: June 1-2
🇺🇸 Chicago: June 7-8
🇺🇸 New York: September 27-28
🇺🇸 Denver: October 4-5
🇮🇪 Dublin: October 25-26
🇺🇸 Atlanta: November 15-16
🇺🇸 Seattle: December 6-7
If you wanna get certified IRL, by an expert in resident, with 25 fellow PMMs, this is your sign.
Find a course near you. 👈
Want updates? Look for these cities in Slack to get direct updates (Just search ‘#pmm-’city name’)
🚀 Membership 🚀
Want to learn from the world’s leading product marketers? Access an ever-growing bank of templates, content, and presentations? Reach your product marketing potential? And smash the success of your product out of the park? Who doesn’t? 👀
Well, with a PMA membership plan - aka the quintessential kit for leveling up your product marketing efforts - you can. 🙌
Get inspired. Get the insider track. Wow your stakeholders.
⭐️ Become a member ⭐️
👂 Feedback 👂
This Slack newsletter’s all about you and for you, so we’d love to know what you think. Help us make it the best it can be by sharing your feedback, suggestions, and requests.
Enjoying the community? Let us know on G2!
Would mean the world coming from you 💕 The first 25 today get a $20 Amazon voucher.
✏️ Editors ✏️
The Slack newsletter editors are @Richard King & @Christina Graham
Please let us know if you’d like to contribute as an editor or be in the sponsored spotlight.
🎤 Invite your network https://pmmalliance.co/invite
🔗 Public newsletter link:
http://productmarketingalliance.com/
Slack Member count: 37,714