Elevate Product Marketing
September 11th- the only place you need to be to keep your finger on the PMM pulse.
Tempted by a PMA membership plan? Very wise choice. Check out our new membership reviews page, see what the fuss is about, and get the reassurance you need, before taking the plunge.
🔥 Fresh content
On the PMA platform, we spoke about:
🔗 20 recommended video marketing tools for product marketers
🔗 What is positioning and how do you claim a position in your market?
🔗 How to approach competitive analysis
🔗 Customer acquisition: What are the most crucial product marketing activities?
🎙 AMAs
Coming up:
September 23rd: Alex Virden, Senior Product Marketing Manager at EVERFI, Putting Processes in Place for Product Launches.
📂 Product Marketing Resources
📜PMMC™ - Product Marketing Certified
The wait is finally over! PMMC™ is live! Get certified here. 👈
✅Product Marketing Alliance Membership
You need this in your life. Get signed up here.
🤩Product Marketing Mentorship Program - is now LIVE!
If you’re already a member, sign into your plan, if you’re not, get in on the action here.
💾Product Marketing Tech Stack Directory
A digital version of our tools of choice report is here
🔊Check out our Product Marketing Insider Podcast Series here,
Product Marketing Life podcast here.
📋Want to know what the execs think of product marketing?
Our Product Marketing among the C-Suite report is now LIVE. Get your copy here.
And here’s easy access to all our reports:
Product Marketing Trending Questions:
Each week, we do a round-up of what’s trending in Slack. Catch-up here:
https://pmmalliance.co/trending-Qs
🚀Product Marketing Talent partnerships
https://productmarketingalliance.com/pmm-talent-program/
🚀Product Marketing Top 100 index
Coming soon…
🚀Product Marketing live broadcast series
Coming soon…
🚀Masters of Product Marketing
https://masters.productmarketingalliance.com
🚀 PMM Opportunities
@Marcus Andrews shared a Director of Product Marketing vacancy at Thrive Global, based in New York City.
@Daniel Perez is hiring 2 Product Marketing Marketers at InMarket to fill vacancies based in New York City.
@Vincent Lo posted a role on behalf of a fellow PMM, who’s recruiting a Directo of Product Marketing at Playvox.
@Trinity Nguyen has posted a role for a Senior Product Marketing Manager at Groove.co, based in San Francisco.
There are too many openings to share just here, but if you’re looking for a new opportunity head over to our Product Marketing jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events & Meet-ups & Virtual summits
Product Marketing Festival - Global
https://festival.productmarketingalliance.com/
Product Marketing Festival - Virtual APAC
https://festivalapac.productmarketingalliance.com/
Product Marketing World
https://productmarketingworld.com
Submit a proposal to speak at Product Marketing World 2020
Product Marketing Summit | London - Dec 2 & 3
Product Marketing Summit Las Vegas - Jan 14 & 15
Product Marketing Summit Austin - February 4 & 5
Product Marketing Summit San Francisco - February 16 & 17
Product Marketing Summit Singapore - March 4 & 5
Product Marketing Summit Sydney - March 11 & 12
Product Marketing Summit New York - March 23 & 24
Product Marketing Summit Denver - April 21 & 22
Product Marketing Summit Seattle - May 19 & 20
Product Marketing Summit Amsterdam - May 26 & 27
Product Marketing Summit Dublin - July 2021
Product Marketing Alliance - Meetups
https://www.meetup.com/pro/product-marketing-alliance
💡Spotlight
#MastersofPMM
Masters of Product Marketing - July 30th - September 30th
💬 Topics of conversation on Slack
@Meredith Keller needed an established win/loss program, including exit programs, for churned customers.
@Maren Romisch asked PMMs about their experience with agile and lean principles in product marketing.
@Suchita Kaundin sought advice on whether pricing should be considered a good product differentiator.
@Sam Fetchero asked whether there are examples outside Public Cloud Infrastructure and Ancillary services where Consumption-based pricing is catching on.
@Tommy Perkins needed guidance on the most effective ways to incentivize.
👂Feedback
This newsletter’s all about you and for you, so we’d love to know what you think. Help us make it the best it can be by sharing your feedback, suggestions, and requests.
✍🏼 Editors
The newsletter editors are @Richard King & @Bryony Pearce
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
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