Elevate Product Marketing
January 6- the only place you need to be to keep your finger on the PMM pulse
Happy new year everyone! So excited about 2023 with PMA
The State of Market Research Report 2023 is on it’s way and we need your help! Your input’s fundamental in equipping marketing leaders - like you and your peers - with all the information you need to implement the perfect market research method, bring in happy customers, and rake in those sales.
This report will focus on…
📚 Market research best practices across different organization sizes.
🛠️ The most effective tools to use for market research for a broad range of different circumstances.
🔎 The most important sources of market research.
Take the survey and share your insights! 👈
🔥 Fresh content
On the PMA platform, we covered:
🔗 Product marketing trends to look out for in 2023
🔗 Product marketing leadership, career development, and succeeding at high growth companies
🔗 2022 Product Marketing Salary Survey Results
💡 Spotlight
Increased win rates + larger deal sizes = a happier, unified sales team and better business results.✅
AKA what you’ve already dreamed of achieving with your battlecard program, right?
But how do you know if yours is actually working?
February 9 at 8am PT | 11 am ET | 4pm GMT - join us and Kompyte as we take the guesswork out of your battlecards and help you to:
⚙️ Figure out their effectiveness,
💰 Get buy-in from sales, and
📈 Get 30% higher win rates.
All whilst increasing that all-important ROI…
Secure your spot. :admission_tickets:
📂 Product Marketing Resources
PMA Membership: Register now for templates, frameworks, presentations, videos, mentors, events, and more.
Courses: Product Marketing Core | Product Marketing Certified: Leadership | Persona Certified | Segmentation Certified | Narrative Design Certified | Competitive Intelligence Certified | Masters Certified | Customer Research Certified | PMM Leaders Fellowship | Positioning Certified | Messaging Certified | Storytelling Certified | Customer Marketing Core | Metrics Certified | Market Research Certified | Pricing Certified | Marketing Certified | Competitive Intelligence Certified | Storytelling Virtual Workshop | Competitive Intelligence Virtual Workshop | Positioning Virtual Workshop | GTM Virtual Workshop
Podcasts: PMM Life | PMM Insider | 48 Hours to Lead | Ready, Set, Go-to-Market | Product Marketing Careers | Consumer and Market Research podcast | To Team or Not to Team | The Goald Standard Podcast | Into the Fray | SCALE | Meet the Masters
PMM Hired: Your ticket to your dream PMM role.
Tech Stack: A digital version of our Product Marketing Tools of Choice report.
Masters Hub: Designed specifically for product marketing leaders.
Reports: Data-driven insights from experts in the industry.
🚀 PMM Opportunities
Lokalise is looking for a Senior Product Marketing Manager
Net Health, a health care SaaS company, is hiring a Product Marketer
Softhoen is looking for a Director of Product Marketing
AppOmni, a SaaS cybersecurity startup is looking for a Product Marketing Manager
Tremendous is looking for a PMM who loves to write
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events, Meet-ups & Virtual summits
PMM Talks
Learn from PMM leaders in the field in our live sessions.
PMMnow
Powerful content - streaming once per week, every week.
Meet-ups
In-person events with product marketers from all over the globe.
Leadership meet-up
Connect with your peers in this closed group and build your leadership skills.
📢 Submit a proposal to speak at Product Marketing World 2022
Product Marketing Summit Austin February 15-16, 2023
Product Marketing Summit New York March 15-16, 2023
📚 #Book-club
January’s book: Obviously Awesome by April Dunford
Join the channel to sign up!
💬 Topics of conversation on Slack
Got advice on how to track one-pager effectiveness? Join @Wes Crouch in #go-to-market-launch
Have you got a good way to distribute and track the effectiveness of battle cards? @Emily Correa is asking in #competitive-intel
Anyone have experience with the SPIN Selling? @May Lauren is asking in #sales-enablement
Got top assets you produce for GTM? @Sian McCarroll is asking in #pmm-questions
Any strategies/insights on tracking revenue metrics? @Spencer Whiteman is asking in #pmm-questions
🎓 Courses 🎓
Product Marketing Certified: Core → Trusted by the world’s biggest brands, learn the A-Z of your role with the only accredited certification for PMMs and those looking to transition.
Cross-Functional Collaboration: Certified → Establish yourself as a strategic partner and synergize with your counterparts in Product, Sales, Marketing, and Customer Success.
Mastering Product Marketing → Subscribe and access the entire Masters-level suite and start nailing your strategic value. 20+ industry-standard courses, for the price of just four.
Product Marketing Certified: Leadership → Gain the fundamental skills to implement a range of leadership styles and guide your PMM team with authority, influence, confidence, and innovation.
Due to popular demand, our series of live & in-person product marketing workshops are going global and coming to a city near you! 🌎
January 25-26, catch us in Amsterdam 🇳🇱
Then the learning tour commences in the following cities. ✈️
Toronto February 8 - 9
Vancouver March 22 - 23
Boston April 12 - 13
San Francisco April 26 - 27
Berlin May 3 - 4
London May 17 - 18
Minneapolis June 1 - 2
Chicago June 7 - 8
New York September 27 - 28
Denver October 4 - 5
Dublin October 25 - 26
Atlanta November 15 - 16
Seattle December 6 - 7
Want updates? Look for these cities in the slack to get direct updates (Just search ’#pmm-‘city name’)
👂Reviews
Like what you see? Leave us a review on Trustpilot and G2.
✍🏼 Editors
The newsletter editors are @Richard King & @Christina Graham
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
Member count: 34,483