Elevate Product Marketing
February 18 - the only place you need to be to keep your finger on the PMM pulse
T minus five days until we answer the #1 question among product marketing at Product Marketing MisUnderstood.
It’s time your organization understood product marketing and the value you bring to the table.
Discover expert strategies from experts like:
🎤 Director of Product Marketing, Intercom
🎤 Product Marketing Manager, Dropbox
🎤 Head of Product Marketing, Top of Funnel, Wix
🎤 Senior Product Marketing Manager, Ansys
It’s gonna be awesome - don’t miss out.
🔥 Fresh content
On the PMA platform, we covered:
🔗 Sales assets - choose your weapon
🔗 Your guide to product marketing team structures
🔗 What beta testing is, how it’s done - and why you need to pay attention
🔗 Tips for refining product messaging | Ashley Wood, Head Of Product Marketing at LANDR Audio Inc.
📂 Product Marketing Resources
PMA Pro Membership: Register now for templates, frameworks, presentations, videos, mentors, events, and more.
PMA Exec Membership: A tailor-made, application-only membership, designed to support those at the top of their game.
Courses: Product Marketing Core | Product Marketing Certified: Leadership | Persona Certified | Segmentation Certified | Narrative Design Certified | Competitive Intelligence Certified | Masters Certified | Customer Research Certified | Positioning Certified | Messaging Certified
Podcasts: PMM Life | PMM Insider | 48 Hours to Lead | Ready, Set, Go-to-Market | Product Marketing Careers | Consumer and Market Research podcast | To Team or Not to Team | The Goald Standard
PMM Hired: Your ticket to your dream PMM role.
Tech Stack: A digital version of our Product Marketing Tools of Choice report.
Masters Hub: Designed specifically for product marketing leaders.
Reports: Data-driven insights from experts in the industry.
Product marketing trending questions:
Each week, we do a round-up of what’s trending in Slack. Catch-up here
🚀 PMM Opportunities
@Trish Do is recruiting a remote Director of Product Marketing at Gatsby.
@Valerie Tsai shared a Senior Product Marketing Manager position at NextRoll in San Francisco.
@Katie Cavanaugh posted a Director of Product Marketing position at WeGift. The role is based in London, but the company will consider remote applications.
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events, Meet-ups & Virtual summits
Product Marketing MisUnderstood | Feb 23, 2022
Discover how to get your entire organization to understand product marketing, and start thriving in your environment. Hear from Wix, Dropbox, Ansys and more.
Developer Marketing Summit | March 3, 2022
Learn how experts from the likes of WhatsApp, Amazon, LinkedIn and Microsoft are connecting with their developer audiences.
PMM Talks
Learn from PMM leaders in the field in our live sessions.
PMMnow
Powerful content - streaming once per week, every week.
Meet-ups
In-person events with product marketers from all over the globe.
Submit a proposal to speak at Product Marketing World 2022
Product Marketing Summit New York March 23-24, 2022
Product Marketing Summit Denver April 6, 2022
Product Marketing Summit Amsterdam May 19, 2022
Product Marketing Summit Seattle June 15-16, 2022
Product Marketing Summit Las Vegas June 22-23,2022
Product Marketing Summit San Francisco September 7-8, 2022
Product Marketing Summit Boston October 19, 2022
Product Marketing Summit Sydney November 2, 2022
Product Marketing Summit Singapore November 10, 2022
Product Marketing Summit Chicago November 16-17, 2022
Product Marketing Summit London November 23, 2022
Product Marketing Summit Toronto November 30, 2022
💡Spotlight
This week we wrapped up our first Product Marketing Summit of 2022 in Austin, TX.
An incredible day of in-person product marketing conversation, huge thanks to all of our amazing speakers, sponsors, and guests.👏
All keynotes, breakouts, and panel discussions have been recorded and can be found on your Pro Membership dashboard soon so keep an eye out. 👀
If you aren’t already a member, sign up today for a never-ending supply of OnDemand content as well as templates and frameworks, exclusive events, peer councils, PMA toolkits, and much more.
💬 Topics of conversation on Slack
@David Rogelberg asked who is responsible for content promotion.
@Julian Ertelt asked for advice on how to approach customer interviews.
@Alexandra Cote wanted to know more about onboarding best practices.
@Kate Sigg sought help on how to build personas.
👂Reviews
Like what you see? Leave us a review on Trustpilot and G2.
✍🏼 Editors
The newsletter editors are @Richard King & @Ciara Condren
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
Public newsletter link:
http://productmarketingalliance.com/
Member count: 23,278
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