Elevate Product Marketing
September 16 - the only place you need to be to keep your finger on the PMM pulse
Some exciting Friday news 🤩
We’ve teamed up with DoubleCheck Research to bring you our latest eBook:
"You win some, you lose some": Exploring the world of win/loss programs.
Grab a slice of the action now and propel your win/loss programs, make more educated and strategic decisions, refine your sales training, and gain insights needed to deliver compelling customer journeys.
This free eBook is your quintessential guide to the A-Z of win/loss programs, and essential reading for every product marketer worth their salt. 💪
🔥 Fresh content
On the PMA platform, we covered:
🔗 “You win some, you lose some”: Exploring the world of win/loss programs [eBook]
🔗 Product Marketing Salary Survey 2022
🔗 The Competitive Intelligence Trends Survey 2022
📂 Product Marketing Resources
PMA Membership: Register now for templates, frameworks, presentations, videos, mentors, events, and more.
Courses: Product Marketing Core | Product Marketing Certified: Leadership | Persona Certified | Segmentation Certified | Narrative Design Certified | Competitive Intelligence Certified | Masters Certified | Customer Research Certified | PMM Leaders Fellowship | Positioning Certified | Messaging Certified | Storytelling Certified | Customer Marketing Core | Metrics Certified | Market Research Certified | Pricing Certified | Marketing Certified | Competitive Intelligence Certified
Podcasts: PMM Life | PMM Insider | 48 Hours to Lead | Ready, Set, Go-to-Market | Product Marketing Careers | Consumer and Market Research podcast | To Team or Not to Team | The Goald Standard Podcast | Into the Fray | SCALE
PMM Hired: Your ticket to your dream PMM role.
Tech Stack: A digital version of our Product Marketing Tools of Choice report.
Masters Hub: Designed specifically for product marketing leaders.
Reports: Data-driven insights from experts in the industry.
🚀 PMM Opportunities
@Evgenia Bondareva shared a Commercial Product Owner vacancy at Exin, based in Utrecht, Netherlands.
@Farrel Brest shared a Director of Product Marketing role at WalkMe, based in New York City or Raleigh.
@Laurel Hodge is recruiting a Director of Product Marketing to join Atlassian’s team in San Francisco.
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events, Meet-ups & Virtual summits
Masters of Product Marketing | Virtual
Accelerate your career with successful, cutting-edge approaches and strategic implementations from world leading product marketers. Featuring an expert lineup of VPs and Directors of Product Marketing, we are creating a space were leaders can connect, collaborate and learn from their peers.
Live in-person courses & workshops | Boston, Chicago, London
We're touring the world with our best-in-class certifications and workshops: Product Marketing Certified: Core, Go-to-Market workshop, Positioning workshop.
PMM Talks
Learn from PMM leaders in the field in our live sessions.
PMMnow
Powerful content - streaming once per week, every week.
Submit a proposal to speak at Product Marketing World 2022
Product Marketing Summit Boston October 19, 2022
Product Marketing Summit Sydney November 3-4, 2022
Product Marketing Summit Chicago November 16-17, 2022
Product Marketing Summit Toronto November 30, 2022
Product Marketing Summit London December 1-2, 2022
💡Spotlight
Looking to grow your sales enablement knowledge?
Then why not check out Leading the Way: The Sales Enablement Podcast?
Join Marissa Gbenro, Director of Content Marketing at Highspot, and Jarod Greene, VP of Product and Customer Marketing at Highspot, as they welcome a string of professionals who've perfected the art of sales enablement.
Grab your headphones, and get transferable sales enablement expertise today. 🎧
💬 Topics of conversation on Slack
@Hannah Sackett asked how to get clear visibility into the release roadmap & even upcoming releases.
@Brianna Bos asked for advice on how to do a SWOT analysis of competitors.
@Alexa Tang asked SaaS product marketers who is responsible for writing release notes at their company, and what level of involvement they have in the process.
👂Reviews
Like what you see? Leave us a review on Trustpilot and G2.
✍🏼 Editors
The newsletter editors are @Richard King & @Ciara Condren
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
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