Elevate Product Marketing
January 13- the only place you need to be to keep your finger on the PMM pulse
🔑 The key ingredient to your compete program? Win-loss insights. 🔑
Luckily, we’re gonna show you exactly how to incorporate them into your programs for 2023.
Join us, Klue and DoubleCheck Research on February 1st at 9am PT | 12pm ET | 5pm GMT as we walk you through how to:
🗺️ Use win-loss to create an effective GTM strategy
🧠 Enable your entire organization with intel, and
🪜 Take steps to mature your program in 2023.
🍻Meetups 🍻
🇮🇱PMA Israel - Sunday Coffee Morning (Virtual)
Sunday, January 15 | 10:00 AM | Circle Live Room
📮RSVP here
🇳🇱PMA Amsterdam (In-person)
Thursday, January 26 | 19:00 | Canvas, Volkshotel
📮RSVP here
🇺🇸PMA Atlanta (In-person)
Thursday, January 26 | 18:00 | Pour Taproom: Midtown
📮RSVP here
Want updates? Look for these cities in slack to get direct updates (Just search ’#pmm-‘city name’)
🖥️ PMA Welcome Session
January 18th | 16:00 | Live on Zoom
Got questions about our virtual events or in-person summits? Itching to explore our membership plans? Want to know how to build your brand through speaking, writing or mentoring? 💭
Join our next Community Welcome Session on the 18th January and find out more about what’s on offer for you here at PMA.
📚#Book-club
January’s book: Obviously Awesome by April Dunford
Join the channel to sign up!
🔥 Fresh content
On the PMA platform, we covered:
🔗 Join the Product Marketing Core: Two day in-person workshop | Vancouver | March 22 - 23, 2023
🔗 What is a persona in marketing?
🔗 The job seekers' mini-guide everyone needs to read
🔗 Product Marketing Summit | Tel Aviv | March 23 | 2023
🔗 How to launch a product within the market
🔗 Inside the mind of a product marketing influencer | Holly Watson, Senior Product Marketing Manager at AWS
🚀 PMM Opportunities
Netflix is building out their PMM team - Apply here
Vanta is hiring for two Sr PMMs - Apply here
PandoLogic is hiring for a skilled Product Marketing Manager- Apply here
PAR Technology is hiring for a PMM - Apply here
Rewind is looking for a PMM - Apply here
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events, Meet-ups & Virtual summits
PMM Talks
Learn from PMM leaders in the field in our live sessions.
PMMnow
Powerful content - streaming once per week, every week.
Meet-ups
In-person events with product marketers from all over the globe.
Leadership meet-up
Connect with your peers in this closed group and build your leadership skills.
📢 Submit a proposal to speak at Product Marketing World 2022
Product Marketing Summit Austin February 15-16, 2023
Product Marketing Misunderstood [virtual] February 22
Product Marketing Summit New York March 15-16, 2023
Product Marketing Summit Tel Aviv March 23, 2023
Product Marketing Summit Denver April 5-6, 2023
💬 Topics of conversation on Slack
Looking for a complete PMM glossary? So is Chloe! #pmm-resources
Got good examples of one pagers for the sales process? See #sales-enablement
Got "outside the box" pipeline generating strategies? Let Michael know in #solo-product-marketers
Does anyone have any templates/tables/documents on the difference between the PMM role and demand generation? Let Amit Alagh know in #pmm-questions
🎓 Courses 🎓
Product Marketing Certified: Core → Trusted by the world’s biggest brands, learn the A-Z of your role with the only accredited certification for PMMs and those looking to transition.
Cross-Functional Collaboration: Certified → Establish yourself as a strategic partner and synergize with your counterparts in Product, Sales, Marketing, and Customer Success.
Mastering Product Marketing → Subscribe and access the entire Masters-level suite and start nailing your strategic value. 20+ industry-standard courses, for the price of just four.
Product Marketing Certified: Leadership → Gain the fundamental skills to implement a range of leadership styles and guide your PMM team with authority, influence, confidence, and innovation.
Due to popular demand, our series of live & in-person product marketing workshops are going global and coming to a city near you! 🌎
January 25-26, catch us in Amsterdam 🇳🇱
Then the learning tour commences in the following cities. ✈️
Toronto February 8 - 9
Vancouver March 22 - 23
Boston April 12 - 13
San Francisco April 26 - 27
Berlin May 3 - 4
London May 17 - 18
Minneapolis June 1 - 2
Chicago June 7 - 8
New York September 27 - 28
Denver October 4 - 5
Dublin October 25 - 26
Atlanta November 15 - 16
Seattle December 6 - 7
Want updates? Look for these cities in the slack to get direct updates (Just search ’#pmm-‘city name’)
📂 Product Marketing Resources
PMA Membership: Register now for templates, frameworks, presentations, videos, mentors, events, and more.
Courses: Product Marketing Core | Product Marketing Certified: Leadership | Persona Certified | Segmentation Certified | Narrative Design Certified | Competitive Intelligence Certified | Masters Certified | Customer Research Certified | PMM Leaders Fellowship | Positioning Certified | Messaging Certified | Storytelling Certified | Customer Marketing Core | Metrics Certified | Market Research Certified | Pricing Certified | Marketing Certified | Competitive Intelligence Certified | Storytelling Virtual Workshop | Competitive Intelligence Virtual Workshop | Positioning Virtual Workshop | GTM Virtual Workshop
Podcasts: PMM Life | PMM Insider | 48 Hours to Lead | Ready, Set, Go-to-Market | Product Marketing Careers | Consumer and Market Research podcast | To Team or Not to Team | The Goald Standard Podcast | Into the Fray | SCALE | Meet the Masters
PMM Hired: Your ticket to your dream PMM role.
Tech Stack: A digital version of our Product Marketing Tools of Choice report.
Masters Hub: Designed specifically for product marketing leaders.
Reports: Data-driven insights from experts in the industry.
👂Reviews
Like what you see? Leave us a review on Trustpilot and G2.
✍🏼 Editors
The newsletter editors are @Richard King & @Christina Graham
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
Member count: 34,740