Elevate Product Marketing
May 6 - the only place you need to be to keep your finger on the PMM pulse
Customer Marketing Certified: Core has arrived
This all-encompassing course equips you with the confidence and know-how you need to implement customer-centric programs across your organization.
By the end of this course, you’ll have:
⭐️ An understanding of the full breadth of customer marketing.
⭐️ All and only the most up-to-date and successful tactics and trends.
️⭐️ Skills and actionable insights in every core competency required for your role.
️⭐️ Proven strategies used at some of the world’s most innovative and established brands.
🔥 Fresh content
On the PMA platform, we covered:
🔗 The definitive product marketing glossary
🔗 How to collect (and share!) competitive intelligence results
🔗 How are modern-day product marketers leading product marketing teams?
🔗 Fender and Wrangler: A marriage made in rock and roll heaven?
🔗 Launching a competitive intelligence program | Patrick Wall, Imperva
📂 Product Marketing Resources
PMA Pro Membership: Register now for templates, frameworks, presentations, videos, mentors, events, and more.
PMA Exec Membership: A tailor-made, application-only membership, designed to support those at the top of their game.
Courses: Product Marketing Core | Product Marketing Certified: Leadership | Persona Certified | Segmentation Certified | Narrative Design Certified | Competitive Intelligence Certified | Masters Certified | Customer Research Certified | Positioning Certified | Messaging Certified | PMM Leaders: Fellowship | Storytelling Certified | GTM Certified | Customer Marketing Certified : Core
Podcasts: PMM Life | PMM Insider | 48 Hours to Lead | Ready, Set, Go-to-Market | Product Marketing Careers | Consumer and Market Research podcast | To Team or Not to Team | The Goald Standard | Into the Fray: The Competitive Intelligence Podcast
PMM Hired: Your ticket to your dream PMM role.
Tech Stack: A digital version of our Product Marketing Tools of Choice report.
Masters Hub: Designed specifically for product marketing leaders.
Reports: Data-driven insights from experts in the industry.
Product marketing trending questions:
Each week, we do a round-up of what’s trending in Slack. Catch-up here
🚀 PMM Opportunities
@Adam Shapiro has shared an exciting opportunity for a Product Marketing Manager to join the team at Twitch.
@Catherine Ku is hiring for three Senior Product Marketing roles at Patreon. The roles are hybrid based out of their San Francisco and NYC Offices.
@Alison Hayter is looking for a PMM and a Senior PMM to join their team at Loopio. The roles are fully remote and hiring candidates within Toronto or Vancouver.
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events, Meet-ups & Virtual summits
Competitive Intelligence Summit | June 8, 2022
Use competitive intelligence to establish yourself as a market leader. 20+ CI expert speakers, 10+ engaging talks, 1 day chock-full of insights.
PMM Talks
Learn from PMM leaders in the field in our live sessions.
PMMnow
Powerful content - streaming once per week, every week.
Submit a proposal to speak at Product Marketing World 2022
Product Marketing Summit Amsterdam May 17, 2022
Product Marketing Summit Seattle June 15-16, 2022
Product Marketing Summit Las Vegas June 22-23,2022
Product Marketing Summit San Francisco September 7-8, 2022
Product Marketing Summit Boston October 19, 2022
Product Marketing Summit Sydney November 2, 2022
Product Marketing Summit Singapore November 10, 2022
Product Marketing Summit Chicago November 16-17, 2022
Product Marketing Summit London November 23, 2022
Product Marketing Summit Toronto November 30, 2022
💡Spotlight
Creating a new category isn’t always about building a brand new, never-before-seen product.
Sometimes, it means looking at an existing category and creating something that better aligns with how your company sees it.
On Thursday, May 18, join us and the Senior Director of Product Marketing at Klue as we explore how they built out Competitive Enablement and the narrative that defines it.
👉 Save your seat 👈
💬 Topics of conversation on Slack
@Violet Kim wants to know who owns product copy in your organization.
@Kenyon Ates is looking for tips around communicating a price increase to a customer base who isn’t typically concerned over initial pricing points.
@Danielle Radden is seeking advice on how to successfully research and hone in on customer’s voice.
@Jana Frejova wants to chat with PMMs from product-led companies to see how their teams are structured.
👂Reviews
Like what you see? Leave us a review on Trustpilot and G2.
✍🏼 Editors
The newsletter editors are @Richard King & @Ciara Condren
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
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