Elevate Product Marketing
May 7th - the only place you need to be to keep your finger on the PMM pulse
Last year, the 2020 State of Product Marketing report went down a treat.
12 months on, we’re ready to do it all again, with the 2021 edition.
We’ve grand plans up our sleeves - but we need you to help bring them to life.
Have your say. Shape the results. Take the survey.
This week’s newsletter sponsor is Klue
🔥 Fresh content
On the PMA platform, we spoke about:
🔗 Five tips for selecting a win/loss analysis service
🔗 Unifying your team around bringing a product to market
🔗 All you need to know about battlecards
🔗 Product Marketing Insider [podcast] Ajit Ghuman
📂 Product Marketing Resources
PMA Membership: Register now for templates, frameworks, presentations, videos, mentors, events, and more.
Courses: Product Marketing Core| Persona Certified | Segmentation Certified| Narrative design Certified | CABs Certified
Podcasts: PMM Life | PMM Insider
PMM Hired: Your ticket to your dream PMM role.
Tech stack: A digital version of our Product Marketing Tools of Choice report.
Masters Hub: Designed specifically for product marketing leaders.
Reports: Data-driven insights from experts in the industry.
🚀 PMM Opportunities
@Jamis Bolland is on the lookout for a Product Marketing Manager to join the Landbot team in Barcelona.
@Savannah Alexander is recruiting a Product Manager to join the fully remote team at Search Nurture.
@Ian Ettinger shared a vacancy for a Head of Product Marketing at Tubular, a social video measurement SaaS company in New York.
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events & Meet-ups & Virtual summits
Webinar
How to build a market analysis that provides immediate value
PMM Talks
Learn from PMM leaders in the field in our live sessions.
PMMnow
Powerful content - streaming once per week, every week.
PMA Watercooler
Chew over the details of a new plan, strategy, or campaign with your fellow PMA-ers.
Let's talk product marketing
Our very own Clubhouse show - talking all things product marketing.
Meet-ups
In-person events with product marketers from all over the globe.
Product Marketing World:
Submit a proposal to speak at Product Marketing World 2021
Product Marketing Summit London - April 22, 2021
Product Marketing Summit Amsterdam - May 26, 2021
Product Marketing Summit Sydney - June 23 - 24, 2021
Product Marketing Summit Singapore - June 29-30, 2021
Product Marketing Summit Dublin - July 21 - 22, 2021
Product Marketing Summit New York - July 28 - 29, 2021
Product Marketing Summit Denver - August 5 - 6, 2021
Product Marketing Summit San Francisco - September 15 - 16, 2021
Product Marketing Summit Seattle - October 6 - 7, 2021
Product Marketing Summit Vancouver - October 13 - 14, 2021
Product Marketing Summit Boston - October 20 - 21, 2021
Product Marketing Summit Chicago - November 17 - 18, 2021
Product Marketing Summit Toronto - December 2, 2021
Product Marketing Alliance - Meetups
https://www.meetup.com/pro/product-marketing-alliance
💡Spotlight
Tools like Gong allow sales and customer calls to be accessible at scale — and it contains a goldmine of competitive intel. Klue has built a step-by-step playbook on how you can bring intel from Gong into your competitive enablement program, and supercharge your battlecards with content that sales reps will actually use.
💬 Topics of conversation on Slack
@Ian Ettinger asked for advice for recruiting and interviewing a potential manager.
@Asya Bashina wanted to know the difference between a solution and a use case.
@David Hoos asked whether PMMs have a go-to list of questions for customer interviews.
@Ingrid Simoes asked about the main points needed to start putting together a product marketing plan.
@Alaina Thompson sought tips on how best to drive waitlist prospects to create free accounts.
👂Reviews
Like what you see? Leave us a review on Trustpilot and g2.
✍🏼 Editors
The newsletter editors are @Richard King & @Tanya Lang
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
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