Elevate Product Marketing
May 28th - the only place you need to be to keep your finger on the PMM pulse
Whether you’re in the early stages of your PMM career or a seasoned professional, there are always new ways to level up your knowledge.
We’ve done the research and compiled a list of the best product marketing courses - so you can skip straight to the learning. Check it out
This week’s newsletter sponsor is Klue
🔥 Fresh content
On the PMA platform, we spoke about:
🔗 How to know when it’s time to update your product messaging
🔗 PMA Member Spotlight: Farhan Manjiyani
🔗 Top product marketing certifications, courses, and training
🔗 How to understand and represent your target audience through VoC
🔗 Product Marketing Life [podcast]: Nick Knuppe
📂 Product Marketing Resources
PMA Membership: Register now for templates, frameworks, presentations, videos, mentors, events, and more.
Courses: Product Marketing Core| Persona Certified | Segmentation Certified| Narrative design Certified | CABs Certified
Podcasts: PMM Life | PMM Insider
PMM Hired: Your ticket to your dream PMM role.
Tech stack: A digital version of our Product Marketing Tools of Choice report.
Masters Hub: Designed specifically for product marketing leaders.
Reports: Data-driven insights from experts in the industry.
🚀 PMM Opportunities
@Mindi Grissom is recruiting for a Product Marketing Manager to join the team at Boulder.
@AlexConners made the community aware that Pliant is recruiting their very first PMM.
@Karina Seskena is hiring a Product Marketing Marketer to join the UK-based function at Yapily.
@Elcin E Nevruz is recruiting a Director of Product Marketing to steer PMM efforts at global brand, Visa.
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events & Meet-ups & Virtual summits
Product Marketing Festival
A global gathering of product marketing leaders.
Developer Marketing Summit
Reboot required: do developers really hate marketing?
PMM Talks
Learn from PMM leaders in the field in our live sessions.
PMMnow
Powerful content - streaming once per week, every week.
PMA Watercooler
Chew over the details of a new plan, strategy, or campaign with your fellow PMA-ers.
Let's talk product marketing
Our very own Clubhouse show - talking all things product marketing.
Meet-ups
In-person events with product marketers from all over the globe.
Product Marketing World:
Submit a proposal to speak at Product Marketing World 2021
Product Marketing Summit London - April 22, 2021
Product Marketing Summit Amsterdam - May 26, 2021
Product Marketing Summit Sydney - June 23 - 24, 2021
Product Marketing Summit Singapore - June 29-30, 2021
Product Marketing Summit Dublin - July 21 - 22, 2021
Product Marketing Summit New York - July 28 - 29, 2021
Product Marketing Summit Denver - August 5 - 6, 2021
Product Marketing Summit San Francisco - September 15 - 16, 2021
Product Marketing Summit Seattle - October 6 - 7, 2021
Product Marketing Summit Vancouver - October 13 - 14, 2021
Product Marketing Summit Boston - October 20 - 21, 2021
Product Marketing Summit Chicago - November 17 - 18, 2021
Product Marketing Summit Toronto - December 2, 2021
Product Marketing Alliance - Meetups
https://www.meetup.com/pro/product-marketing-alliance
💡Spotlight
Trying to run a competitive program without reporting metrics in place is like canoeing without a paddle. I mean, technically you can do it. But it’s going to suck. And you’ll likely be spinning in circles for hours on end.
Check out two real examples of teams that used reporting metrics to guide the direction of their program and measure their impact on revenue.
Check it out
💬 Topics of conversation on Slack
@Lisa Dziuba asked the community to share their favorite PMM tools.
@Kylie Storts was looking for some tips on how to nail an APMM interview.
@Caroline Ingman was on the hunt for a great PMM career path matrix.
@Parousia Khan wanted to know more about tools for building ROI calculators for websites.
👂Reviews
Like what you see? Leave us a review on Trustpilot and g2.
✍🏼 Editors
The newsletter editors are @Richard King & @Tanya Lang
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
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