Elevate Product Marketing
May 20 - the only place you need to be to keep your finger on the PMM pulse
Market Research Certified is here 🎉
Our brand new Market Research Certified: Masters course has been designed to equip you with practical and actionable advice, tools, knowledge, and skill set necessary to understand market research.
Soon you’ll:
🧠 Understand the importance and benefits of research for making the most impactful and strategic decisions.
🧐 Discover the different types of data and where best to source it.
🔬 Be fully versed in the best research methods available for conducting valuable data for your company.
✌️Be able to consider the ethical implications of market research and data collection.
🔥 Fresh content
On the PMA platform, we covered:
🔗 How to position yourself as a CMO
🔗 Pros and cons of price skimming
🔗 10 things to do as a new product marketing manager
🔗 Product marketing and customer-driven growth | Zakry Chami, Paystone and NiceJob
📂 Product Marketing Resources
PMA Pro Membership: Register now for templates, frameworks, presentations, videos, mentors, events, and more.
PMA Exec Membership: A tailor-made, application-only membership, designed to support those at the top of their game.
Courses: Product Marketing Core | Product Marketing Certified: Leadership | Persona Certified | Segmentation Certified | Narrative Design Certified | Competitive Intelligence Certified | Masters Certified | Customer Research Certified | Positioning Certified | Messaging Certified | PMM Leaders: Fellowship | Storytelling Certified | GTM Certified | Customer Marketing Certified : Core | Market Research Certified
Podcasts: PMM Life | PMM Insider | 48 Hours to Lead | Ready, Set, Go-to-Market | Product Marketing Careers | Consumer and Market Research podcast | To Team or Not to Team | The Goald Standard | Into the Fray: The Competitive Intelligence Podcast
PMM Hired: Your ticket to your dream PMM role.
Tech Stack: A digital version of our Product Marketing Tools of Choice report.
Masters Hub: Designed specifically for product marketing leaders.
Reports: Data-driven insights from experts in the industry.
Product marketing trending questions:
Each week, we do a round-up of what’s trending in Slack. Catch-up here
🚀 PMM Opportunities
@Marcus Andrews has shared an opportunity for a Sales Enablement Program Manager to join the team at Pendo.
@Leah Sharma is looking for a Senior Product Marketing Manager to join them at Sequence.
@Paul Nugent has shared two new Product Marketing Manager roles at Veeqo.
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events, Meet-ups & Virtual summits
Competitive Intelligence Summit | June 8, 2022
Use competitive intelligence to establish yourself as a market leader. 20+ CI expert speakers, 10+ engaging talks, 1 day chock-full of insights.
Product-led marketing (Webinar) | June 9, 2022
Join to discover how top companies lead with their products, deploying the top strategies and tools to deliver a new style of marketing that's product first.
PMM Talks
Learn from PMM leaders in the field in our live sessions.
PMMnow
Powerful content - streaming once per week, every week.
Submit a proposal to speak at Product Marketing World 2022
Product Marketing Summit Seattle June 15-16, 2022
Product Marketing Summit Las Vegas June 22-23,2022
Product Marketing Summit San Francisco September 7-8, 2022
Product Marketing Summit Boston October 19, 2022
Product Marketing Summit Sydney November 2, 2022
Product Marketing Summit Singapore November 10, 2022
Product Marketing Summit Chicago November 16-17, 2022
Product Marketing Summit London November 23, 2022
Product Marketing Summit Toronto November 30, 2022
💡Spotlight
Get ready… 🔎
On June 8th, 2022, the likes of Gong, Klue, and HubSpot will be joining us at the Competitive Intelligence Summit.
If you want to truly optimize your competitive intelligence strategy, whether you’re a CI novice or connoisseur, then this is an event you can’t afford to miss!
Get your free ticket and your competitive intelligence strategy with 10+ engaging talks from 20+ CI experts.
💬 Topics of conversation on Slack
@Louisa Ive is looking for recommendations for alternatives to Intercom for in/out of app campaign building.
@Brianna O’Hara is seeking tips for JTBD and buyer personas, and how to make them compliment each other.
@Vidhi Bhansali wants to know how to progress their sales pipeline.
@TJ / Tarek has asked what everyone’s product marketing team structure looks like.
👂Reviews
Like what you see? Leave us a review on Trustpilot and G2.
✍🏼 Editors
The newsletter editors are @Richard King & @Ciara Condren
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
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