Elevate Product Marketing
May 15th - the only place you need to be to keep your finger on the PMM pulse.
Doesn’t time fly when you’re having fun?! We’ve chalked off another week doing what we love most - weaving our magic and creating content for PMMs worldwide.
Which brings us to our latest creation, PMMfixx, a product marketing streaming service packed to the rafters with presentations from the likes of Uber, Vimeo, Meetup, and Expedia. With content added every Thursday, it’s safe to say, you’ll have plenty of sweet content to keep you occupied.
We’re sure you’re aware of our Product Marketing Certified: Core course by now (we make no apologies for singing its praises, it’s awesome 😎) and guess what? We’re giving you guys the opportunity to make your bank account swell with our affiliate program!
If we could ask a small favour in return? We’re itching to start writing yet another incredible report on the State of Product Marketing for you all to enjoy. 👨💻 If you could help us out by completing the survey, so we can make the report even better, that'd be great. If you haven’t already, please get involved here. 🙏
🔥 Fresh content
On the PMA platform, we spoke about:
🔗 The what, why, and how of customer and market feedback
🔗5 cool things product marketers are doing in 2020
🔗How to get into product marketing
🔗 How to change tack and move from features to what customers really care about
🔗The difference between product marketing core and PMA membership plans
🔗Best practices when engaging with the C-Suite
🔗Product Marketing Insider [Podcast]: Jeffrey Vocell, Senior PMM at Hubspot
And on Slack...
Many thanks to @Susmitha Vakkalanka for sharing her LinkedIn article, where she chats about the PMM role in the B2B startup process.
@Lorenzo Di Brino posted some awesome, actionable tips on the importance of SEO, and why companies should care about search engine optimization.
@Rob Litterst tackled the topic of Composting in his piece, and addressed why it can be a great subscription product.
@Koushik Marka treated the Slack community to an awesome resource - an incredible 8000 word guide on video marketing! 📹
@Harvey Lee posted a super-useful blog post, giving invaluable insight on how to Ace a job interview.
🎙 AMAs
Coming up:
May 20th: Mary Sheehan, Senior Product Marketing Manager at Adobe: Product launches at companies big and small.
June 3rd: Kelly Esten, VP of Product and Partner Marketing at Toast: Sales enablement.
📂 Product Marketing Resources
📜PMMC™ - Product Marketing Certified
The wait is finally over! PMMC™ is live! Get certified here. 👈
✅Product Marketing Alliance Membership
You need this in your life. Get signed up here.
🤩Product Marketing Mentorship Program - is now LIVE!
If you’re already a member, sign into your plan, if you’re not, get in on the action here.
💾Product Marketing Tech Stack Directory
A digital version of our tools of choice report is here
🔊Check out our Product Marketing Insider Podcast Series here,
Product Marketing Life podcast here.
📋Want to know what the execs think of product marketing?
Our Product Marketing among the C-Suite report is now LIVE. Get your copy here.
And here’s easy access to all our reports:
Product Marketing Trending Questions:
Each week, we do a round-up of what’s trending in Slack. Catch-up here:
https://pmmalliance.co/trending-Qs
🚀Product Marketing Talent partnerships
Coming soon…
🚀Product Marketing Top 100 index
Coming soon…
🚀 PMM Opportunities
@Russ Duncan shared a vacancy for a Director of Product Marketing, based in Denver or Southern California at Alteryx, a company specializing in data science and analytics.
Are you a Product Marketing Manager looking for a role in New York or Boston? @Chloe Nicholls at SimilarWeb shared a vacancy that ticks the boxes! ✅
@Maor Kuriel posted a Product Marketing Manager role at Otorio.
@Valentinas Stripeika is on the hunt for a product owner with previous agency/client experience, to join his team for a coronavirus inspired project. Interested? Register your interest here.
There are too many openings to share just here, but if you’re looking for a new opportunity head over to our Product Marketing jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positionsvia email, straight from the job board.
🎟 Events & Meet-ups & Virtual summits
🎉Product Marketing Awards 2020
Nominations for the Product Marketing Awards 2020 are now open! 🥳
Product Marketing Awards 2020
Check out the categories and vote here, before the August 7th deadline.
Product Marketing Festival - Virtual event
https://festival.productmarketingalliance.com/
Product Marketing World
https://productmarketingworld.com
Submit a proposal to speak at Product Marketing World 2020
Product Marketing Summit | Dublin - July 23 & 24
Product Marketing Summit | New York - July 29 & 30
Product Marketing Summit | Singapore - August 5 & 6
Product Marketing Summit | Amsterdam - September 10 & 11
Product Marketing Summit | San Francisco - September 15 & 16
Product Marketing Summit | Boston - October 13 & 14
Product Marketing Summit | Seattle - October 20 & 21
Product Marketing Summit | Vancouver - October 22 & 23
Product Marketing Summit | Chicago - Nov 11 & 12
Product Marketing Summit | Denver - November 18 & 19
Product Marketing Summit | London - Dec 2 & 3
Product Marketing Alliance - Meetups
https://www.meetup.com/pro/product-marketing-alliance
💡Spotlight
🎉Product Marketing Awards 2020
Nominations for the Product Marketing Awards 2020 are now open! 🥳
Product Marketing Awards 2020
Check out the categories and vote here, before the August 7th deadline.
💬 Topics of conversation on Slack
@Nils Davis quizzed the community on their views on Imposter Syndrome for his upcoming podcast, and gained some great responses.
@Travis Hinton asked how teams are structured: by product or segment?
Which metrics should a PMM team be accountable to? @Emad Kaziasked PMMs' opinions.
The community recommended SaaS/cloud communications websites to @Caryn Say.
@Vaishnavi received tips on how to educate sign up users about her product and convert them from the get-go.
@Jonathan Recinos sought clarity surrounding the difference between a product marketer and technical product marketer.
👂Feedback
This newsletter’s all about you and for you, so we’d love to know what you think. Help us make it the best it can be by sharing your feedback, suggestions, and requests.
✍🏼 Editors
The newsletter editors are @Richard King & @Bryony Pearce
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
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