Elevate Product Marketing
April 14 - the only place you need to be to keep your finger on the PMM pulse
Looking to optimize your competitive intelligence strategy?
What a coincidence, we’ve just dropped the Head to Head: Competitive Intelligence Playbook.
This playbook will:
⭐️ Help you recognize your competition and ultimately win your market
⭐️ Provide you with in-depth steps that’ll push boundaries
⭐️ Identify where you need to implement changes in your strategy
Whether you're a PMM newbie or a seasoned professional, there’s insights for all.
🔥 Fresh content
On the PMA platform, we covered:
🔗 Building business strategies around market trends
🔗 How do product marketing leaders influence competitive intelligence?
🔗 The Competitive Intelligence Playbook
📂 Product Marketing Resources
PMA Pro Membership: Register now for templates, frameworks, presentations, videos, mentors, events, and more.
PMA Exec Membership: A tailor-made, application-only membership, designed to support those at the top of their game.
Courses: Product Marketing Core | Product Marketing Certified: Leadership | Persona Certified | Segmentation Certified | Narrative Design Certified | Competitive Intelligence Certified | Masters Certified | Customer Research Certified | Positioning Certified | Messaging Certified | PMM Leaders: Fellowship | Storytelling Certified
Podcasts: PMM Life | PMM Insider | 48 Hours to Lead | Ready, Set, Go-to-Market | Product Marketing Careers | Consumer and Market Research podcast | To Team or Not to Team | The Goald Standard | Into the Fray: The Competitive Intelligence Podcast
PMM Hired: Your ticket to your dream PMM role.
Tech Stack: A digital version of our Product Marketing Tools of Choice report.
Masters Hub: Designed specifically for product marketing leaders.
Reports: Data-driven insights from experts in the industry.
Product marketing trending questions:
Each week, we do a round-up of what’s trending in Slack. Catch-up here
🚀 PMM Opportunities
@Leonard Burger is recruiting a Head of Product Marketing at Argyle. The role is in London.
@Jim Walker is on the lookout for a Senior Product Marketing Manager at Cockroach Labs. Applicants from the US and Canada will be considered for this role.
@Kelly McDonald shared a Product Marketing Manager position at Therma. The role is remote, and applicants will need to work in accordance with a PST timezone.
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events, Meet-ups & Virtual summits
PMM Talks
Learn from PMM leaders in the field in our live sessions.
PMMnow
Powerful content - streaming once per week, every week.
Submit a proposal to speak at Product Marketing World 2022
Product Marketing Summit Amsterdam May 17, 2022
Product Marketing Summit Seattle June 15-16, 2022
Product Marketing Summit Las Vegas June 22-23,2022
Product Marketing Summit San Francisco September 7-8, 2022
Product Marketing Summit Boston October 19, 2022
Product Marketing Summit Sydney November 2, 2022
Product Marketing Summit Singapore November 10, 2022
Product Marketing Summit Chicago November 16-17, 2022
Product Marketing Summit London November 23, 2022
Product Marketing Summit Toronto November 30, 2022
💡Spotlight
Stop! Have you heard the big news?
On April 19th we’re releasing our first-ever book Product Marketing Misunderstood.
So, Who’s it for?
If you’ve ever felt undervalued and unseen within your product marketing role, then this book is for you.
It’s been designed specifically to help you gain confidence in establishing yourself within your role, explaining your value to others, and give you the ultimate toolkit you need to go from…
Pre-order your copy now - it’s awesome.
💬 Topics of conversation on Slack
@Kazuki Oiwake sought career advice, asking whether he should pursue an Associated Product Marketing (APMM) role or a Product Marketing Manager (PMM) role.
@Andy Parker asked for suggestions for a case study/challenge to give candidates as a take-home test during the hiring process for a senior-level PMM role.
@Khanh M asked the community for their top pieces of product marketing advice.
👂Reviews
Like what you see? Leave us a review on Trustpilot and G2.
✍🏼 Editors
The newsletter editors are @Richard King & @Ciara Condren
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
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