Elevate Product Marketing
November 18 - the only place you need to be to keep your finger on the PMM pulse
In just three days, the FIFA World Cup Qatar 2022 gets underway! ⚽️
Elliott Rayner, CMO at ARION has shared his sporting expertise and unique insights to explain why product marketers, as well as football enthusiasts, ought to pay attention to the tournament.
Prepare for the big kick-off with our focus on the World Cup through a product marketing lens, as we pay particular attention to:
💰 The marketability of the World Cup
📍How product roadmaps are optimized in preparation for large-scale sporting events
🏆A hat-trick of product segments: football shirts, boots, and the World Cup ball
🔥 Fresh content
On the PMA platform, we covered:
🔗 The role of product marketing in the FIFA World Cup Qatar 2022
🔗 Going from ‘Big Tech’ to a pre-seed start-up as a product marketer
🔗 Should product marketers own the product map?
🔗 Meet the Masters: Customer Research with Lauren Culbertson
🔗 Creating tangible outcomes through growth and product marketing teams | Jana Frejova, Spendesk
📂 Product Marketing Resources
PMA Membership: Register now for templates, frameworks, presentations, videos, mentors, events, and more.
Courses: Product Marketing Core | Product Marketing Certified: Leadership | Persona Certified | Segmentation Certified | Narrative Design Certified | Competitive Intelligence Certified | Masters Certified | Customer Research Certified | PMM Leaders Fellowship | Positioning Certified | Messaging Certified | Storytelling Certified | Customer Marketing Core | Metrics Certified | Market Research Certified | Pricing Certified | Marketing Certified | Competitive Intelligence Certified | Storytelling Virtual Workshop | Competitive Intelligence Virtual Workshop | Positioning Virtual Workshop | GTM Virtual Workshop
Podcasts: PMM Life | PMM Insider | 48 Hours to Lead | Ready, Set, Go-to-Market | Product Marketing Careers | Consumer and Market Research podcast | To Team or Not to Team | The Goald Standard Podcast | Into the Fray | SCALE | Meet the Masters
PMM Hired: Your ticket to your dream PMM role.
Tech Stack: A digital version of our Product Marketing Tools of Choice report.
Masters Hub: Designed specifically for product marketing leaders.
Reports: Data-driven insights from experts in the industry.
🚀 PMM Opportunities
@Marcus Andrews has shared an exciting opportunity for a Senior Product Marketing Manager to join his team at Pendo.
@Giordanna Cullen is looking for a Head of Product Marketing to join the team at Thought Industries. This is ideal for those with enterprise learning or customer success experience.
@Barada Sahu would like a Product Marketer to join his Growth team at the company mason.
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events, Meet-ups & Virtual summits
Live in-person Product Marketing Certified: Core | Chicago, London
This live, interactive in-person course will give you everything you need to propel your product and enhance your understanding of key product marketing concepts.
PMM Talks
Learn from PMM leaders in the field in our live sessions.
PMMnow
Powerful content - streaming once per week, every week.
Meet-ups
In-person events with product marketers from all over the globe.
Denver Meetup | December 1
Submit a proposal to speak at Product Marketing World 2022
Product Marketing Summit Toronto November 30, 2022
Product Marketing Summit London December 1-2, 2022
Product Marketing Summit Austin February 15-16, 2023
💬 Topics of conversation on Slack
@Jamie Walsh is looking for recommendations for tools to track the content journeys for contacts before buying.
@Jonquille Anderson wants to know how involved you are with sales enablement and what that relationship looks like for you.
@Ruth L would like to know the best way to communicate website/app changes to developers.
👂Reviews
Like what you see? Leave us a review on Trustpilot and G2.
✍🏼 Editors
The newsletter editors are @Richard King & @Christina Graham
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
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