Elevate Product Marketing
March 26 - the only place you need to be to keep your finger on the PMM pulse
🔥 Fresh content 🔥
On the PMA platform, we covered the following:
Unleashing your potential in product marketing: An insider’s perspective
“I used the win/loss template to create an entire win/loss program…” | Brianna Cabral, Arena
Get hands-on, tactical GTM tuition and build your Go-to-Market Blueprint
Using ICP research when launching a new product | Jessica Andrews, VP Marketing at Copper
💡Spotlight 💡
📝 Get your sellers to adopt marketing content 📝We've all heard the saying - "You can lead a horse to water, but you can’t make it drink.”
It’s much the same regarding sellers and content - the conditions must be just right for it to work.
But up to 70% of sales content produced by marketing goes unused, so we’re here to fix that with our brand-new live session.
🗣️ Experts from Allego📅 Wednesday June 21 - 8am PDT | 11am EDT | 4pm BST💻 Online
Join us as we share a research-backed formula on how to get your sellers to adopt the content produced by marketing, creating better buyer experiences and closing more deals.
📣 Events 📣
And here's what we have coming up...🇺🇸 Product Marketing Summit Seattle | June 15-16, 2023
📢 Submit a proposal to speak at Product Marketing World 2022
🎤 Webinar🎤
Are leaders born or made? | PMM Leadership series
June 14th | 12:30 BST, 5:00 pm IST, 7:30 am EDT
📮 RSVP here
How to get your sellers to adopt marketing content
June 21 | 8 am PDT | 11 am EDT | 4 pm BST
📮 RSVP here
🍻 Meetups 🍻
🇧🇷 PMA Floranopolis
June 1st | A Fábrica Working Bar | 7:00 pm BRT
📮RSVP here
🇺🇸 PMA Los Angeles
June 8 | Thunderbird | 6:00pm PDT
📮RSVP here
🇮🇳 PMA India: Product Differentiators
June 9th | Live on Zoom | 6:00 pm IST
📮 RSVP here
🏋️♂️ GTM Virtual meetup: Customer-centric to Life-centric in GTM Strategy
June 8th | Live on Zoom | 5:00 pm BST
📮RSVP here
🇺🇸 PMA New York
June 7th | 1500 Broadway | 6:30 - 8:00 pm EST
📮RSVP here
🇺🇸 PMA Denver: Book Club
June 14 | Zeppelin Station | 6:00pm MST
📮RSVP here
Want updates? Look for these cities in Slack to get direct updates (Search’#pmm-‘city name’ or join our community space here)
💬 Topics of Conversation 💬
Have you got a good perspective on providing in-depth projects and presenting strategies for interviews for PMM jobs? Share your thoughts!
Best practice for how to use battle cards for a seed-stage start-up? Let us know!
Do you all have a term or enhancements that make a technology or solution more accessible to underserved user types? Join the chat!
🚀 PMM jobs 🚀
DeepL is hiring for a couple of PMM roles - Apply now
AuditBoard is hiring for a product marketing manager - Apply now
Iterable is hiring for a product marketing manager - Apply now
Want to browse more? Have a look at #pmm-jobs in the PMA Slack
PMA RECRUIT - Your 360° recruitment partner, offering bespoke candidate sourcing through placement.
Our latest UK-based client is a leader within the DevOps space and they’re seeking an experienced Director of Portfolio Marketing to lead their Product Marketing and Customer Marketing teams to support the company's growth.
We’re also working with one of the UK’s fastest-growing tech companies to source them a Senior Product Marketing Manager as they enter their scale-up phase.
Please do get in contact if you’re seeking quality product marketers.
📚 Courses 📚
Certified PMMs earn $7,168 more than those who don’t invest in their learning & development Product Marketing Salary Survey, 2022. 💰
Don’t you think a salary raise was coming your way? Join our next Q&A session on June 28 and find out if our product marketing certification is the right fit for you.
→ Pro+ Membership Plan | Everything to satiate your lifelong L&D needs. With access to Pro Membership and 24+ industry-standard courses, you’ve got all the resources in one spot.
→ Exec+ Membership Plan | Been in product marketing for 4+ years? This is the all-encompassing bundle that covers all the knowledge gaps to becoming a fantastic leader.
This year, we're taking Product Marketing Certified: Core live and in-person to:
🇺🇸 Minneapolis: June 1-2
🇺🇸 Chicago: June 7-8
🇺🇸 San Francisco: September 20
🇺🇸 NYC: September 27
Taught by experts who've done it - And they’re all incredibly eager to help you advance your career.
Find a course near you. 👈
P.S. Make sure to reserve your seat today for early bird discounts. Want updates? Look for these cities in Slack to get direct updates (Search ‘#pmm-’city name’)
🚀 Membership 🚀
💪 Solo PMM Virtual Meetup
June 6 | Live on Zoom | 9am PDT
📮 RSVP here
🏆 Leadership Meetup
June 14| Live on Zoom | 9am PDT
📮 RSVP here
🔗 B2B/B2C PMM Meetup
May 31 | Live on Zoom | 9am PDT
📮 RSVP here
🧠 Monthly Mastermind (Exec only)
June 8 | Live on Zoom | 10am PDT
📮 RSVP here
Want to learn from the world’s leading product marketers? Access an ever-growing bank of templates, content, and presentations? Reach your product marketing potential? And smash the success of your product out of the park? Who doesn’t? 👀
Well, with a PMA membership plan - aka the quintessential kit levelling up your product marketing efforts - you can. 🙌
Get inspired. Get the insider track. Wow, your stakeholders.
⭐️ Become a member ⭐️
👂 Feedback 👂
This Slack newsletter’s all about you and for you, so we’d love to know what you think. Please help us make it the best it can be by sharing your feedback, suggestions, and requests.
Are you enjoying the community? Let us know on G2!
Would mean the world coming from you 💕 The first 25 today get a $20 Amazon voucher.
✏️ Editors ✏️
The Slack newsletter editors are @Richard King & @Christina Graham
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
🎤 Invite your network https://pmmalliance.co/invite
🔗 Public newsletter link:
http://productmarketingalliance.com/
Slack Member count: 39,712