Elevate Product Marketing
July 17th - the only place you need to be to keep your finger on the PMM pulse.
Another week has flown by & as usual we’ve been busy working away at the PMA HQ to deliver more of the PMM goods, just for you
Today marks the soft launch of our Masters of Product Marketing a brand new broadcast series featuring VPs and directors of Product Marketing.
Go on and check it out - it’s gonna be out of this world...
Ever have the urge to grab your favorite blanket, a cup of coffee, and lose yourself in a book all about product marketing?
Then boy do we have news for you. 👀
Next week, we’ll be bringing you a definitive product marketing reading list, with a whole host of titles recommended by PMMs.
Bookmark at the ready! 📚
🔥 Fresh content
On the PMA platform, we spoke about:
🔗 How to pivot your positioning in times of upheaval
🔗Analysis: The bedrock of product marketing
🔗Top tools to support messaging and onboarding
🔗Unlock your reps’ potential with sales enablement sessions
🔗Product Marketing Life [podcast]: Lauren Pope
And on Slack...
@Victor Eduoh shared a piece on how to consistently get over 75% cold email open rates.
@Phill Agnew posted his podcast on the psychology of price.
@Jaskirat Singh’s article focused on the emphasis Apple place on customer experience.
🎙 AMAs
Coming up:
August 12th: Teresa Haun, Director of Product Marketing at Zendesk: developing your PMM career
August 26th: Devon O'Rourke, Founder & Managing Partner at Fluvio: setting up a product marketing consultancy
📂 Product Marketing Resources
📜PMMC™ - Product Marketing Certified
The wait is finally over! PMMC™ is live! Get certified here. 👈
✅Product Marketing Alliance Membership
You need this in your life. Get signed up here.
🤩Product Marketing Mentorship Program - is now LIVE!
If you’re already a member, sign into your plan, if you’re not, get in on the action here.
💾Product Marketing Tech Stack Directory
A digital version of our tools of choice report is here
🔊Check out our Product Marketing Insider Podcast Series here,
Product Marketing Life podcast here.
📋Want to know what the execs think of product marketing?
Our Product Marketing among the C-Suite report is now LIVE. Get your copy here.
And here’s easy access to all our reports:
Product Marketing Trending Questions:
Each week, we do a round-up of what’s trending in Slack. Catch-up here:
https://pmmalliance.co/trending-Qs
🚀Product Marketing Talent partnerships
https://productmarketingalliance.com/pmm-talent-program/
🚀Product Marketing Top 100 index
Coming soon…
🚀Product Marketing live broadcast series
Coming soon…
🚀Masters of Product Marketing
https://masters.productmarketingalliance.com
🚀 PMM Opportunities
@Emad Kazi’s hiring a Product Marketing Manager at Kajabi in Orange County, CA.
@Jonathan Corlett is on the lookout for a PMM in Wellington, New Zealand, to fill a B2B SaaS role at Arlo.
@Janie Spires has shared vacancies at Root: 2x B2C PMMs, and a B2B/B2B2C PMM, with more opportunities in the pipeline.
@Vanessa Thompson’s looking for a Senior Product Marketing Manager to join the team at Twilio, based in San Francisco.
There are too many openings to share just here, but if you’re looking for a new opportunity head over to our Product Marketing jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positionsvia email, straight from the job board.
🎟 Events & Meet-ups & Virtual summits
🎉Product Marketing Awards 2020
Nominations for the Product Marketing Awards 2020 are now open! 🥳
Product Marketing Awards 2020
Check out the categories and vote here, before the August 7th deadline.
Product Marketing Festival - Global
https://festival.productmarketingalliance.com/
Product Marketing Festival - Virtual APAC
https://festivalapac.productmarketingalliance.com/
Product Marketing World
https://productmarketingworld.com
Submit a proposal to speak at Product Marketing World 2020
Product Marketing Summit | Singapore - August 5 & 6
Product Marketing Summit | Boston - October 13 & 14
Product Marketing Summit | Seattle - October 20 & 21
Product Marketing Summit | Vancouver - October 22 & 23
Product Marketing Summit | Chicago - Nov 11 & 12
Product Marketing Summit | Denver - November 18 & 19
Product Marketing Summit | London - Dec 2 & 3
Product Marketing Summit Las Vegas - Jan 14 & 15
Product Marketing Summit Austin - February 4 & 5
Product Marketing Summit San Francisco - February 16 & 17
Product Marketing Summit Sydney - March 11 & 12
Product Marketing Summit New York - March 23 & 24
Product Marketing Summit Amsterdam - May 26 & 27
Product Marketing Summit Dublin - July 2021
Product Marketing Alliance - Meetups
https://www.meetup.com/pro/product-marketing-alliance
💡Spotlight
🎉Product Marketing Awards 2020
Nominations for the Product Marketing Awards 2020 are now open! 🥳
Product Marketing Awards 2020
Check out the categories and vote here, before the August 7th deadline.
💬 Topics of conversation on Slack
@Aitor Abonjo sought guidance on best practices regarding release notes.
The community gave @Joe Coletta their thoughts on tactics for Phase 1 launches.
@Jenni Burton asked PMMs for tips on how to manage trial extensions.
@Sarah Oliver asked for examples of vanity metrics and actionable metrics.
@Matt Powell gained invaluable insights on how to communicate competitor intel across a business.
👂Feedback
This newsletter’s all about you and for you, so we’d love to know what you think. Help us make it the best it can be by sharing your feedback, suggestions, and requests.
✍🏼 Editors
The newsletter editors are @Richard King & @Bryony Pearce
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
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