Elevate Product Marketing
July 22 - the only place you need to be to keep your finger on the PMM pulse
State of Competitive Enablement
Remember the State of Competitive Enablement report we launched in May? 📖
Here are some juicy stats from it:
🏆 88% of PMMs said their industry’s become more competitive.
💰 3 out of 4 competitive enablement programs prioritize sales support.
📈 54% of these programs don’t measure success.
Wanna take a deeper dive? You’re in luck - we’re breaking it down with Klue on Thursday, August 10 at 9am PDT | 12pm EDT | 5pm BST.
Join us as we cover the trends, priorities, and challenges that’ll help you discover how others are approaching competitive enablement. 🧠
🔥 Fresh content
On the PMA platform, we covered:
🔗 The State of Product Marketing Report 2022
🔗 Product Marketing Summit: What the attendees say
🔗 The role of FOMO on consumer psychology
📂 Product Marketing Resources
PMA Membership: Register now for templates, frameworks, presentations, videos, mentors, events, and more.
Courses: Product Marketing Core | Product Marketing Certified: Leadership | Persona Certified | Segmentation Certified | Narrative Design Certified | Competitive Intelligence Certified | Masters Certified | Customer Research Certified | PMM Leaders Fellowship | Positioning Certified | Messaging Certified | Storytelling Certified | Customer Marketing Core | Metrics Certified | Market Research Certified | Pricing Certified
Podcasts: PMM Life | PMM Insider | 48 Hours to Lead | Ready, Set, Go-to-Market | Product Marketing Careers | Consumer and Market Research podcast | To Team or Not to Team | The Goald Standard Podcast | Into the Fray
PMM Hired: Your ticket to your dream PMM role.
Tech Stack: A digital version of our Product Marketing Tools of Choice report.
Masters Hub: Designed specifically for product marketing leaders.
Reports: Data-driven insights from experts in the industry.
Product marketing trending questions:
Each week, we do a round-up of what’s trending in Slack. Catch-up here
🚀 PMM Opportunities
@Emily Hirsch is looking for an Associate Product Marketing Manager to join the team at LinkedIn. The role is based in San Francisco Bay Area and is a contractor position.
@Jay Janota is on the lookout for a Product Marketing Manager or Senior Product Marketing Manager to join the growing team at Apty. The role is based in Austin.
@Hanna Woodburn is hiring a Technical Product Marketing Manager at Radar. The HQ is based in Manhattan, but the company is remote-friendly.
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events, Meet-ups & Virtual summits
Live in-person courses & workshops | San Fransisco, Boston, Chicago, London
We're touring the world with our best-in-class certifications and workshops: Product Marketing Certified: Core, Go-to-Market workshop, Positioning workshop.
PMM Talks
Learn from PMM leaders in the field in our live sessions.
PMMnow
Powerful content - streaming once per week, every week.
Submit a proposal to speak at Product Marketing World 2022
Product Marketing Summit San Francisco September 7-8, 2022
Product Marketing Summit Boston October 19, 2022
Product Marketing Summit Sydney November 2, 2022
Product Marketing Summit Singapore November 10, 2022
Product Marketing Summit Chicago November 16-17, 2022
Product Marketing Summit London November 23, 2022
Product Marketing Summit Toronto November 30, 2022
💬 Topics of conversation on Slack
@Kristin Tyndall asked whether PMMs use mini projects or assessments during the interview process.
@Alexandra Jakubowski asked how to gain product adoption when multiple features are being launched at a B2B company.
@Danielle Russell sought advice on how to test messaging.
👂Reviews
Like what you see? Leave us a review on Trustpilot and G2.
✍🏼 Editors
The newsletter editors are @Richard King & @Ciara Condren
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
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