Elevate Product Marketing
June 12th - the only place you need to be to keep your finger on the PMM pulse.
It’s been a week of fun and festivities here at Product Marketing Alliance, with 4,000+ PMMs tuning in for #PMMfest! 🎉
We’ve had an awesome time welcoming speakers from the likes of TikTok, LinkedIn, and more.
The good news? You can still get your ticket, rewind the clock and fill your weekend with talks from an array of PMM experts.
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And we’ve even more good news to send you into the weekend with a spring in your step, and a smile on your face. 😁
Product Marketing: Core [Live + Online], our interactive version of the coveted on-demand PMMC course, is launching next week! With a renowned PMM delivering the modules LIVE, as well as takeaway tasks to boost your understanding, we’re continuing to turn the PMM world upside down! 🙃
🔥 Fresh content
On the PMA platform, we spoke about:
🔗 How to nail your product messaging
🔗Ways to grow your (product) marketing career
🔗Proactive & reactive user onboarding - two concepts of onboarding you didn’t know
🔗Anthropomorphism of brands: humanizing our companies
🔗Product Marketing Life [Podcast]: Chris Winkler
And on Slack...
@Jordana Rauber shared an article on the relationship between growth hacking and
the PM role.
@Rob Litterst posted an article on the All Access Bundle from the New York Times, and why it’s a powerful retention tool.
@David Lorti likened Product Marketing to a factory in his piece, Product Marketing: The Factory & Distribution Channels.
@Aatir Abdul Rauf contributed a video of his chat with Google Business Group, on how PM/PMMs can lead in ambiguous times.
🎙 AMAs
Coming up:
June 17th: Richard King, Founder at Product Marketing Alliance: Building a community from scratch.
July 1st: Bree Bunzel, APAC Product Marketing Lead at Dropbox: Customer Advisory Boards.
📂 Product Marketing Resources
📜PMMC™ - Product Marketing Certified
The wait is finally over! PMMC™ is live! Get certified here. 👈
✅Product Marketing Alliance Membership
You need this in your life. Get signed up here.
🤩Product Marketing Mentorship Program - is now LIVE!
If you’re already a member, sign into your plan, if you’re not, get in on the action here.
💾Product Marketing Tech Stack Directory
A digital version of our tools of choice report is here
🔊Check out our Product Marketing Insider Podcast Series here,
Product Marketing Life podcast here.
📋Want to know what the execs think of product marketing?
Our Product Marketing among the C-Suite report is now LIVE. Get your copy here.
And here’s easy access to all our reports:
Product Marketing Trending Questions:
Each week, we do a round-up of what’s trending in Slack. Catch-up here:
https://pmmalliance.co/trending-Qs
🚀Product Marketing Talent partnerships
Coming soon…
🚀Product Marketing Top 100 index
Coming soon…
🚀Product Marketing live broadcast series
Coming soon…
🚀Masters of Product Marketing
Coming soon…
🚀 PMM Opportunities
@Christos Apartoglou posted a vacancy at Aceable in Austin, TX, who are recruiting a VP of Marketing.
@Sarah Lambert posted an ad at Oracle, who is on the lookout for several Product Marketing Directors with a focus on Human Capital Management/HR.
@Ross Pert has shared an exciting opportunity in London, England at Unmind who are looking for a Marketing Operations Manager to join their team.
@Jessica Jaumeau has posted a position for a Product Marketer to join the team at Toucan Toco in Paris, France.
@Josh Neuroth is recruiting for an exciting opportunity, as Director of Product Marketing. Applications for remote candidates will be considered, as long as you can travel to Dallas, Texas, Miami, and Florida. For more information, contact Josh on LinkedIn.
There are too many openings to share just here, but if you’re looking for a new opportunity head over to our Product Marketing jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positionsvia email, straight from the job board.
🎟 Events & Meet-ups & Virtual summits
🎉Product Marketing Awards 2020
Nominations for the Product Marketing Awards 2020 are now open! 🥳
Product Marketing Awards 2020
Check out the categories and vote here, before the August 7th deadline.
Product Marketing Festival - Virtual event
https://festival.productmarketingalliance.com/
Product Marketing World
https://productmarketingworld.com
Submit a proposal to speak at Product Marketing World 2020
Product Marketing Summit | Singapore - August 5 & 6
Product Marketing Summit | Amsterdam - September 10 & 11
Product Marketing Summit | San Francisco - September 15 & 16
Product Marketing Summit | Boston - October 13 & 14
Product Marketing Summit | Seattle - October 20 & 21
Product Marketing Summit | Vancouver - October 22 & 23
Product Marketing Summit | Chicago - Nov 11 & 12
Product Marketing Summit | Denver - November 18 & 19
Product Marketing Summit | London - Dec 2 & 3
Product Marketing Alliance - Meetups
https://www.meetup.com/pro/product-marketing-alliance
💡Spotlight
🎉Product Marketing Awards 2020
Nominations for the Product Marketing Awards 2020 are now open! 🥳
Product Marketing Awards 2020
Check out the categories and vote here, before the August 7th deadline.
💬 Topics of conversation on Slack
@Taylor Biggin reached out to the community for advice on feature-by-feature competitive comparisons.
@Andreas Delo asked PMMs what metrics and or principles they use to measure success and adoption for a beta product.
@Amanda Rogerson needed input on how to approach competitors who also have the same integrations.
@Daisy Edwards wanted to conduct a user-journey audit at a start-up B2C company. She asked the community for advice on how to do so.
@Nidhish Rajan sought advice from the PMM community whilst crafting a 90-day action plan for a new member of his team.
👂Feedback
This newsletter’s all about you and for you, so we’d love to know what you think. Help us make it the best it can be by sharing your feedback, suggestions, and requests.
✍🏼 Editors
The newsletter editors are @Richard King & @Bryony Pearce
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
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