Elevate Product Marketing
July 10th - the only place you need to be to keep your finger on the PMM pulse.
We just can’t stop giving you stuff!
Well, we could but we don’t want to, and this week it was a doozy: the PMM Tech Stack landed! 🚀
Hot on the heels of our 2020 State of Product Marketing Report, we’re already working on our sales enablement and customer intel reports.
Fancy getting involved? Complete the sales enablement survey 👉 HERE and the customer intel survey 👉 HERE and have your say! 📢
🔥 Fresh content
On the PMA platform, we spoke about:
🔗 Product messaging - the difference between good and great
🔗An expert insight into sales enablement
🔗Your customers are talking, but are you listening?
🔗Uncover the tools of the trade with the PMM Tech Stack
🔗How to craft KPIs for a killer competitive program
And on Slack...
@Shikhar Bhuddi shared an article about how they used Amazon Honey Code for the development of an outbound marketing engine.
@Dave Kellogg wrote about resisting the temptation to brand product features.
@Ben Goodey dropped the link to his interview with Fluvio founder Devon O’Rourke.
@Rob Litterst posted his article about Amazon Music’s packaging strategy.
🎙 AMAs
Coming up:
July 15th: Ashley Murphy, Director of Market Insights and Pricing at Toast: pricing
August 12th: Teresa Haun, Director of Product Marketing at Zendesk: developing your PMM career
August 26th: Devon O'Rourke, Founder & Managing Partner at Fluvio: setting up a product marketing consultancy
📂 Product Marketing Resources
📜PMMC™ - Product Marketing Certified
The wait is finally over! PMMC™ is live! Get certified here. 👈
✅Product Marketing Alliance Membership
You need this in your life. Get signed up here.
🤩Product Marketing Mentorship Program - is now LIVE!
If you’re already a member, sign into your plan, if you’re not, get in on the action here.
💾Product Marketing Tech Stack Directory
A digital version of our tools of choice report is here
🔊Check out our Product Marketing Insider Podcast Series here,
Product Marketing Life podcast here.
📋Want to know what the execs think of product marketing?
Our Product Marketing among the C-Suite report is now LIVE. Get your copy here.
And here’s easy access to all our reports:
Product Marketing Trending Questions:
Each week, we do a round-up of what’s trending in Slack. Catch-up here:
https://pmmalliance.co/trending-Qs
🚀Product Marketing Talent partnerships
Hire certified PMMs
🚀Product Marketing Scholar program
Start your PMM career
🚀Product Marketing Top 100 index
Coming soon…
🚀Product Marketing live broadcast series
Coming soon…
🚀Masters of Product Marketing
Coming soon…
🚀 PMM Opportunities
@Sabrina Ricci asked PMMs what some of their favorite case studies are.
@Elena Turovskaya asked the community if they utilize both user and buyer personas and how they match them.
@Jeremy Bastian asked for tips or resources to make the best possible demo script for a sales team.
@Anand Vatsya was looking for some key pointers on how product marketing can help the sales team close more deals through sales enablement?
@Chukwu Uju wanted to know what the community thought a product marketers’ main responsibilities were.
There are too many openings to share just here, but if you’re looking for a new opportunity head over to our Product Marketing jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positionsvia email, straight from the job board.
🎟 Events & Meet-ups & Virtual summits
🎉Product Marketing Awards 2020
Nominations for the Product Marketing Awards 2020 are now open! 🥳
Product Marketing Awards 2020
Check out the categories and vote here, before the August 7th deadline.
Product Marketing Festival - Global
https://festival.productmarketingalliance.com/
Product Marketing Festival - Virtual APAC
https://festivalapac.productmarketingalliance.com/
Product Marketing World
https://productmarketingworld.com
Submit a proposal to speak at Product Marketing World 2020
Product Marketing Summit | Singapore - August 5 & 6
Product Marketing Summit | Boston - October 13 & 14
Product Marketing Summit | Seattle - October 20 & 21
Product Marketing Summit | Vancouver - October 22 & 23
Product Marketing Summit | Chicago - Nov 11 & 12
Product Marketing Summit | Denver - November 18 & 19
Product Marketing Summit | London - Dec 2 & 3
Product Marketing Summit Las Vegas - Jan 14 & 15
Product Marketing Summit Austin - February 4 & 5
Product Marketing Summit San Francisco - February 16 & 17
Product Marketing Summit Sydney - March 11 & 12
Product Marketing Summit New York - March 23 & 24
Product Marketing Summit Amsterdam - May 26 & 27
Product Marketing Summit Dublin - July 2021
Product Marketing Alliance - Meetups
https://www.meetup.com/pro/product-marketing-alliance
💡Spotlight
🎉Product Marketing Awards 2020
Nominations for the Product Marketing Awards 2020 are now open! 🥳
Product Marketing Awards 2020
Check out the categories and vote here, before the August 7th deadline.
💬 Topics of conversation on Slack
@Wilson asked a question about sales enablement creation.
The community gave @Albert Rhee their thoughts on continuous deployment.
@Jay Rusden asked PMMs working on Product-Led Growth strategies whether they use a secondary CTA to capture prospects not ready to activate an account.
@David Johnson asked if PMMs include all forms of data when calculating win rates.
@Gabrielle Smith raised the question of whether PMMs have a pricing committee in place at their organization.
👂Feedback
This newsletter’s all about you and for you, so we’d love to know what you think. Help us make it the best it can be by sharing your feedback, suggestions, and requests.
✍🏼 Editors
The newsletter editors are @Richard King & @Bryony Pearce
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
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