Elevate Product Marketing
April 22 - the only place you need to be to keep your finger on the PMM pulse
Your chance to get Go-to-Market Certified is here.🙌
A strong product launch and GTM strategy is vital to ensure your product is being sold correctly and effectively to your target market.
This new course, is structured to give everything you need to know into 4 modules, covering:
⭐️ Expert GTM intel to shape your product launch formula
⭐️ Extensive insights, that’ll tailor your product blueprint
⭐️ Strategies for measuring KPIs and outcomes
⭐️ Tools & templates for a seamless GTM process
Get GTM Certified 👈
🔥 Fresh content
On the PMA platform, we covered:
🔗 What methods can be used to improve remote product marketing jobs?
🔗 Sales enablement advice for product marketers
🔗 A unique approach to product marketing | Anna Daugherty, Stoplight
🔗 Want to skyrocket your product marketing value? Get our new book: Misunderstood
📂 Product Marketing Resources
PMA Pro Membership: Register now for templates, frameworks, presentations, videos, mentors, events, and more.
PMA Exec Membership: A tailor-made, application-only membership, designed to support those at the top of their game.
Courses: Product Marketing Core | Product Marketing Certified: Leadership | Persona Certified | Segmentation Certified | Narrative Design Certified | Competitive Intelligence Certified | Masters Certified | Customer Research Certified | Positioning Certified | Messaging Certified | PMM Leaders: Fellowship | Storytelling Certified | GTM Certified
Podcasts: PMM Life | PMM Insider | 48 Hours to Lead | Ready, Set, Go-to-Market | Product Marketing Careers | Consumer and Market Research podcast | To Team or Not to Team | The Goald Standard | Into the Fray: The Competitive Intelligence Podcast
PMM Hired: Your ticket to your dream PMM role.
Tech Stack: A digital version of our Product Marketing Tools of Choice report.
Masters Hub: Designed specifically for product marketing leaders.
Reports: Data-driven insights from experts in the industry.
Product marketing trending questions:
Each week, we do a round-up of what’s trending in Slack. Catch-up here
🚀 PMM Opportunities
@Megan Pratt has shared an amazing opportunity for entry-level applicants to join the team at Alyce Inc. The role is a Product Marketing Specialist but will focus on product marketing, sales, and customer support responsibilities.
@Jeff Lesser is looking for a Senior Product Marketing Manager to join the team at Unit. The role is remote, or office based in NYC.
@Shreeya Verma has posted an opportunity for a seasoned PMM to join the Jira Service Management Marketing team at Atlassian. The role is completely remote for those in USA and Canada.
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events, Meet-ups & Virtual summits
Competitive Intelligence Summit | June 8, 2022
Use competitive intelligence to establish yourself as a market leader. 20+ CI expert speakers, 10+ engaging talks, 1 day chock-full of insights.
PMM Talks
Learn from PMM leaders in the field in our live sessions.
PMMnow
Powerful content - streaming once per week, every week.
Submit a proposal to speak at Product Marketing World 2022
Product Marketing Summit Amsterdam May 17, 2022
Product Marketing Summit Seattle June 15-16, 2022
Product Marketing Summit Las Vegas June 22-23,2022
Product Marketing Summit San Francisco September 7-8, 2022
Product Marketing Summit Boston October 19, 2022
Product Marketing Summit Sydney November 2, 2022
Product Marketing Summit Singapore November 10, 2022
Product Marketing Summit Chicago November 16-17, 2022
Product Marketing Summit London November 23, 2022
Product Marketing Summit Toronto November 30, 2022
💡Spotlight
Product Marketing MisUnderstood is here 🎉
Our new book is dedicated to taking the guesswork out of how product marketing is perceived.
Written by our very own, Richard King, and Bryony Pearce, this book sets out to equip you with first-hand knowledge, techniques, and stories to amplify your role, establish your authority, and elevate your strategic value.
Want to be understood? Read MisUnderstood
Get your copy today 📚
💬 Topics of conversation on Slack
@Kevin Chan wants to know how you handle product management and track your PMM team tasks.
@Allison Ellis has sought advice on how to break into the product marketing industry.
@Ed Stennett has asked what key metrics you track on a B2B SaaS marketing website.
@Lucas Killcoyne is looking for recommendations for tools for serving in-product onboarding and messaging.
👂Reviews
Like what you see? Leave us a review on Trustpilot and G2.
✍🏼 Editors
The newsletter editors are @Richard King & @Ciara Condren
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
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