Elevate Product Marketing
May 21st - the only place you need to be to keep your finger on the PMM pulse
The wheels are in motion for the 2021 State of Product Marketing report!
Steph (our awesome Senior Copywriter) is tallying up the responses from the survey so far, checking out the feedback, and preparing to pop together a meaty report for you to sink your teeth into.
You’re cutting it very fine, but there’s still time to make your voice heard! 📣
Take the survey
This week’s newsletter sponsor is Klue
🔥 Fresh content
On the PMA platform, we spoke about:
🔗 Top product marketing courses, certificates, and training
🔗 How to understand and represent your target audience through VoC
🔗 Simple strategies for reducing customer churn
🔗 Product Marketing Insider [podcast]: Erik Mansur, Crayon
📂 Product Marketing Resources
PMA Membership: Register now for templates, frameworks, presentations, videos, mentors, events, and more.
Courses: Product Marketing Core| Persona Certified | Segmentation Certified| Narrative design Certified | CABs Certified
Podcasts: PMM Life | PMM Insider
PMM Hired: Your ticket to your dream PMM role.
Tech stack: A digital version of our Product Marketing Tools of Choice report.
Masters Hub: Designed specifically for product marketing leaders.
Reports: Data-driven insights from experts in the industry.
🚀 PMM Opportunities
@Chris Dwyer is recruiting a Product Marketer to join the team at Jumbo Interactive in Brisbane.
@Robyn Bean (Crotty) is on the lookout for two Amsterdam-based Senior Product Marketing Managers to join the team at Bynder.
@Dustin Smith has shared two awesome roles at Airtable. The San Francisco-based company is recruiting a Product Marketing Manager, Sales Enablement, and a Product Marketing Manager, Customer Enablement.
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events & Meet-ups & Virtual summits
Webinar
How to build a market analysis that provides immediate value
PMM Talks
Learn from PMM leaders in the field in our live sessions.
PMMnow
Powerful content - streaming once per week, every week.
PMA Watercooler
Chew over the details of a new plan, strategy, or campaign with your fellow PMA-ers.
Let's talk product marketing
Our very own Clubhouse show - talking all things product marketing.
Meet-ups
In-person events with product marketers from all over the globe.
Product Marketing World:
Submit a proposal to speak at Product Marketing World 2021
Product Marketing Summit London - April 22, 2021
Product Marketing Summit Amsterdam - May 26, 2021
Product Marketing Summit Sydney - June 23 - 24, 2021
Product Marketing Summit Singapore - June 29-30, 2021
Product Marketing Summit Dublin - July 21 - 22, 2021
Product Marketing Summit New York - July 28 - 29, 2021
Product Marketing Summit Denver - August 5 - 6, 2021
Product Marketing Summit San Francisco - September 15 - 16, 2021
Product Marketing Summit Seattle - October 6 - 7, 2021
Product Marketing Summit Vancouver - October 13 - 14, 2021
Product Marketing Summit Boston - October 20 - 21, 2021
Product Marketing Summit Chicago - November 17 - 18, 2021
Product Marketing Summit Toronto - December 2, 2021
Product Marketing Alliance - Meetups
https://www.meetup.com/pro/product-marketing-alliance
💡Spotlight
Tools like Gong allow sales and customer calls to be accessible at scale — and it contains a goldmine of competitive intel. Klue has built a step-by-step playbook on how you can bring intel from Gong into your competitive enablement program, and supercharge your battlecards with content that sales reps will actually use.
💬 Topics of conversation on Slack
@Andrea Davidowitz asked how to create marketing content for customers to share with their employees, to drive usage of solutions.
@Ayman Kotob asked about best practices for communicating upcoming launches internally.
@Shannon Meehan asked for advice on how to test using a sample project.
@Dekker Fraser had a question about how to position a B2B product that converts existing marketing content into short-form audio clips.
@Tracy Montour asked how teams are structured at high-growth start-ups.
@April Samuelson asked PMMs for advice on how to reach out to people to develop personas.
👂Reviews
Like what you see? Leave us a review on Trustpilot and g2.
✍🏼 Editors
The newsletter editors are @Richard King & @Tanya Lang
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
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