Elevate Product Marketing
February 4 - the only place you need to be to keep your finger on the PMM pulse
The Developer Marketing Summit is back
Learn how experts from the likes of WhatsApp, Amazon, LinkedIn, and Microsoft are connecting with their developer audiences.
They’re covering topics around:
📚 Establishing key buyer and user personas
📚 Building developer-focused GTM strategies
📚 Storytelling and compelling messaging
📚 Proving ROI with clear success metrics
& much more...
Get your pass for March 3, 2022
🔥 Fresh content
On the PMA platform, we covered:
🔗 The role of positioning statements - and how to create your own
🔗 How competitive pricing intelligence can increase revenue
🔗 Product marketing complex products in 30 seconds
📂 Product Marketing Resources
PMA Pro Membership: Register now for templates, frameworks, presentations, videos, mentors, events, and more.
PMA Exec Membership: A tailor-made, application-only membership, designed to support those at the top of their game.
Courses: Product Marketing Core | Product Marketing Certified: Leadership | Persona Certified | Segmentation Certified | Narrative Design Certified | Competitive Intelligence Certified | Masters Certified | Customer Research Certified | Positioning Certified | Messaging Certified
Podcasts: PMM Life | PMM Insider | 48 Hours to Lead | Ready, Set, Go-to-Market | Product Marketing Careers | Consumer and Market Research podcast | To Team or Not to Team | The Goald Standard
PMM Hired: Your ticket to your dream PMM role.
Tech Stack: A digital version of our Product Marketing Tools of Choice report.
Masters Hub: Designed specifically for product marketing leaders.
Reports: Data-driven insights from experts in the industry.
Product marketing trending questions:
Each week, we do a round-up of what’s trending in Slack. Catch-up here
🚀 PMM Opportunities
@Tina Berthelsen is recruiting a Senior Product Marketing Manager at Workable. The role is based in New York.
@Colin Thurmond is recruiting for a remote PMM, an Austin-based PMM, and a Director of Product Marketing to join the team at Bazaarvoice.com.
@Sean Broderick shared a remote Product Marketer vacancy at Workvivo, based in Ireland.
While you’re at it, why not use the jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positions via email, straight from the job board.
🎟 Events, Meet-ups & Virtual summits
Product Marketing MisUnderstood | Feb 23, 2022
Discover how to get your entire organization to understand product marketing, and start thriving in your environment. Hear from Wix, Dropbox, Ansys and more.
Developer Marketing Summit | March 3, 2022
Learn how experts from the likes of WhatsApp, Amazon, LinkedIn and Microsoft are connecting with their developer audiences.
PMM Talks
Learn from PMM leaders in the field in our live sessions.
PMMnow
Powerful content - streaming once per week, every week.
Meet-ups
In-person events with product marketers from all over the globe.
Submit a proposal to speak at Product Marketing World 2022
Product Marketing Summit Austin February 16, 2022
Product Marketing Summit New York March 23-24, 2022
Product Marketing Summit Denver April 6, 2022
Product Marketing Summit Amsterdam May 19, 2022
Product Marketing Summit Las Vegas May 22-23,2022
Product Marketing Summit Seattle June 15, 2022
Product Marketing Summit San Francisco September 7-8, 2022
Product Marketing Summit Boston October 19, 2022
Product Marketing Summit Sydney November 2, 2022
Product Marketing Summit Singapore November 10, 2022
Product Marketing Summit Chicago November 16-17, 2022
Product Marketing Summit London November 23, 2022
Product Marketing Summit Toronto November 30, 2022
💡Spotlight
How do you get an entire organization to understand product marketing and value what you do?
Join our virtual summit Product Marketing MisUnderstood this February 23 to find out.
Hear from 20+ experts from the likes of Intercom, Ansys, Wix.com, Dropbox and more to start thriving in your environment.
💬 Topics of conversation on Slack
@Ankita Asthana asked how to define brand imagery and voice.
@Daniel Waas sought recommended customer interview questions.
@David Rogelberg asked which challenge is the most difficult when launching a new B2B enterprise product.
@Kate Sigg requested advice on how to better engage with sales and customer success teams.
👂Reviews
Like what you see? Leave us a review on Trustpilot and G2.
✍🏼 Editors
The newsletter editors are @Richard King & @Ciara Condren
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
Public newsletter link:
http://productmarketingalliance.com/
Member count: 22,893
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