Elevate Product Marketing
April 3rd - the only place you need to be to keep your finger on the pulse.
If you expressed interest in our new PMM Podcast Club, keep an eye on your channels - we invited you to the group this week.
We’ll be kicking off with the first club on April 22nd at 12pm EST, talking all about remote working. It’s not too late to get involved - just drop @Bryony Pearce a note if you’re interested
Yesterday, we shared our brand new Product Marketing Core Framework and it got some great feedback. Check it out if you haven’t already and we’d love to know what you think!
P.s. For a bit of light-hearted Friday fun, head over to Privy’s April Fool’s Day prank. 👏
🔥 Fresh content
On the PMA platform, we spoke about:
🔗When’s the last time you talked to your customers?
🔗Pricing & packaging pricing roadmaps to help grow revenue
🔗12 top customer experience and engagement tools for PMMs
And on Slack...
@Devon O’Rourke summarized his takeaways from the book "Different: Escaping the Competitive Herd".
@Kelly Sarabyn shared this article on ‘How to Run a Tech Partnership Program’.
@Shreya Kothari wrote about how her company successfully transitioned from on-site to remote.
And @Anand Patel put this post on the ‘4 Components of the Product Marketing Loop’ together.
🎙 AMAs
Coming up:
April 8th: Martin Aguinis, Head of Global Marketing at Google’s Flutter: Scaling campaigns and events.
April 29th: Yoni Solomon, Head of Product Marketing at G2: TBC
Previous:IBM, Hubspot, GitLab, Dell and many more
📂 Resources
🔊Check out our Product Marketing Insider Podcast Series here,
Product Marketing Life podcast here.
Product Marketing Trending Questions:
Each week, we do a round-up of what’s trending in Slack. Catch-up here:
https://pmmalliance.co/trending-Qs
And @Donato Mangialardo let us know about another course that’s temporarily being given away for free: Viral Marketing and How to Craft Contagious Content.
📝 Product Marketing Research
🤩Product Marketing Mentorship Program - is now LIVE!
If you’re already a member, sign into your plan, if you’re not, get in on the action here.
✅Product Marketing Alliance Membership
You need this in your life. Get signed up here.
💾Product Marketing Tech Stack Directory
A digital version of our tools of choice report is very close to completion
📜PMMC™ - Product Marketing Certified
Is very close to being beta tested, let me know if you’re interested in getting in early
🚀Product Marketing Talent partnerships
Coming soon…
🚀Product Marketing Top 100 index
Coming soon…
Want to know what the execs think of product marketing?
The design’s coming along nicely for our Product Marketing among the C-Suite report and we’re looking at a mid-April release!
And here’s easy access to all our reports:
🚀 PMM Opportunities
@Neil Hiltz’s hiring a PMM for Business Integrity at Facebook, in Seattle, San Fran or Menlo Park.
@ryanjlester’s looking for not one but two PMMs to join him at LogMeIn - ideally in Boston.
@Brittani Dinsmore’s recruiting ASAP for two PMMs at Moz. Location-wise, Vancouver, Seattle, or remote’s on the table.
And @Sean White plugged Amazon’s Senior PMM vacancy for job hunters in Boston, Austin, Palo Alto, or Seattle.
There are too many openings to share just here, but if you’re looking for a new opportunity head over to our Product Marketing jobs board? It’s free!
And finally, Job Alerts are now live. You can subscribe to Product Marketing Positionsvia email, straight from the job board.
🎟 Events & Meet-ups & Virtual summits
Product Marketing Festival - Virtual event
https://festival.productmarketingalliance.com/
Product Marketing World
https://productmarketingworld.com
Submit a proposal to speak at Product Marketing World 2020
Product Marketing Summit | Toronto - May 13 & 14
Product Marketing Summit | Seattle - May 28 & 29
Product Marketing Summit | Amsterdam - May 27 & 28
Product Marketing Summit | Singapore - June 24 & . 25
Product Marketing Summit | Dublin - July 23 & 24
Product Marketing Summit | New York - July 29 & 30
Product Marketing Summit | San Francisco - September 15 & 16
Product Marketing Summit | Boston - October 15 & 16
Product Marketing Summit | Vancouver - October 22 & 23
Product Marketing Summit | Chicago - Nov 11 & 12
Product Marketing Summit | Denver - November 18 & 19
Product Marketing Summit | London - Dec 2 & 3
Product Marketing Alliance - Meetups
https://www.meetup.com/pro/product-marketing-alliance
🎉Product Marketing Awards
Coming soon…
💡Spotlight
Product Marketing Festival - Virtual event
https://festival.productmarketingalliance.com/
📱Product Marketing on Social
💬 Topics of conversation on Slack
@Ashir Badami was after some tips on how to roll out his product’s positioning to the entire company.
@Kelley Mangel wondered how - or if - other people were addressing the Coronavirus in their messaging and on social.
@Jarvis K. was on the hunt for some standout, public-facing B2B roadmaps.
@Cam Davies asked for some pointers for when scheduling persona interviews.
@Sebastian Cevallos needed some persona, positioning and messaging advice for a last-minute launch.
And @Colin White enquired about the price point for a sponsored webinar with companies like Forrester.
👂Feedback
This newsletter’s all about you and for you, so we’d love to know what you think. Help us make it the best it can be by sharing your feedback, suggestions, and requests.
✍🏼 Editors
The newsletter editors are @Richard King & @Bryony Pearce
If you’d like to contribute as an editor or be in the sponsored spotlight please let us know.
Invite your network https://pmmalliance.co/invite
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